PMDMC Presentation- 2011: Creating a Marketing Culture

643 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
643
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PMDMC Presentation- 2011: Creating a Marketing Culture

  1. 1. Session Title<br />Creating a Marketing Culture<br />Tim Eby, General Manager – St. Louis Public Radio<br />
  2. 2. Create a St. Louis Sense of Place<br />Rebranding<br />Regional Programming Focus<br />New Facility<br />
  3. 3. 2009 Rebranding<br />
  4. 4. 2009 Rebranding<br />
  5. 5. 2009 Rebranding<br />How rebranding helped shape a Marketing Culture<br />Inclusion<br />Speed<br />Transparency<br />Execution<br />
  6. 6. Regional Programming Focus<br />A St. Louis Sense of Place<br />News<br />Programs<br />Music<br />Sonic IDs<br />Website<br />Social Media Channels (Facebook & Twitter)<br />Events<br />Partnerships & Sponsorships<br />
  7. 7. A St. Louis Sense of Place<br />
  8. 8. A St. Louis Sense of Place<br />
  9. 9. Regional Programming Focus<br />How a regional programming focus helped shape a Marketing Culture<br />Programming IS Marketing<br />Digital channels = Regional Conversation<br />Events define our Brand<br />Partnerships extend our Brand<br />
  10. 10. New Facility<br />The Campus Challenge<br />
  11. 11. New Facility<br />Yes! That’s a Trailer<br />… Our Trailer<br />
  12. 12. New Facility<br />
  13. 13. New Facility<br />The Saga of a New Facility<br />University Consent & Support<br />The Location<br />The Design<br />The Partnerships<br />
  14. 14. New Facility<br />
  15. 15. New Facility<br />
  16. 16. New Facility<br />
  17. 17. New Facility<br />
  18. 18. New Facility<br />How a New Facility helped shape a Marketing Culture<br />Access<br />Openness<br />Transparency<br />Engagement <br />Alliances<br />
  19. 19. The Results – Revenue Growth<br />Individual Giving<br />
  20. 20. The Results – Revenue Growth<br />Corporate Sponsorship<br />
  21. 21. The Results – Audience<br />Radio – AQH<br />
  22. 22. The Results – Audience<br />Radio – Daily Cume<br />
  23. 23. The Results – Audience<br />Web – Unique Visits<br />
  24. 24. Creating A Marketing Culture<br />Driving the Shift to a Marketing Culture<br />Inclusion<br />Empowerment<br />Passion in The Brand<br />The Facility<br />The Changing Media Environment<br />
  25. 25. Creating A Marketing Culture<br />

×