This presentation is part of a keynote speech by Jan Schaffer, executive director of J-Lab, at the Connecting Communities Conference on May 24 at the BBC College of Journalism at MediaCityUK in Salford, United Kingdom.
Five Models of Collaboration Distributive
partnerships. Republishing content another news outlet created. Co-reporting partnerships. Working together on reporting a story. Content-creation partnerships. Creating content usually for a legacy media partner. Networked journalism partnerships. Memberships in formal metro-area blog or news-site networks. Civic engagement partnerships. Juicing the involvement of citizens in public hearings or issues.
Successful Journalism Networks Honored
the independence of the smaller sites. Gave the network partners visibility. Provided a community editor to spearhead the effort. Provided some training – in social media, in selling ads, in legal issues – for the smaller sites.
Less Successful Networks Partners were
required to use a specific content management system. Leadership changed: editors or community managers disappeared over the course of the project. Resources disappeared. The network was secret – not marketed well in the community.