1. Til Heggie
Online Feature
Research &
Proposal

2. Clients
 ABC as the commissioning broadcaster
 the producer of central radio documentary ‘ur text’, Robyn Ravlich
 key stakeholder Raquel Duron, an expert of Day of the Dead who has been recommended to the project by
Multicutural Arts Victoria as a cultural consultant.

3. Into the Music
 The program boasts of celebrating all aspects of music, including a history of the art form, the lives and
experiences of musicians and the process of music-making.
The style and sound of each program varies:
 Rock/jazz/folk/etc
 documentaries featuring interviews
 multi-layered features.

4. Feature 1 - The Goa Hippy
Tribe Tribe, SBS Multimedia

5. -Flash Reliant
-Visually Appealing
-Facebook Sign
In/share
-Passport creates
identity as user
-track progress
Backpack
feature:
Track progress

6. < Introductory
story:
contextualizes
the project, the
media author.

7. Introductory Video -snippets of a whole story, context

13. Feature 2: One in 8 Million, New York Times
Audio & Visual Piece

14. Thumbnail, name, occupation, audio quote.

15. Multiple characters/multiple stories

16. Slideshow/Audio
-elegant
-simple
Black & white cohesiveness

18. What we can take for our own Online Feature…
-Introductory video
-Thumbnails
-Categories
-Colour

19. What we can take for our own Online Feature…
-Thumbnails & Grouping
Subject/Quote, Black & white,

20. What we can take for our own Online Feature…
-Introductory video / audio ft snippets of Robyn’s
work and our own.
-A Text intro accompaniment: our approach
to the ‘Day of the Dead’.

21. What we can take for our own Online Feature…
-Tags linking other content, to extra content
Like the backpack,
each tag/new link is a
‘reward’ for user to access
new content

22. What we can take for our own Online Feature…
 Music/Ambient Soundscape
Mainpage
Category Category Category
Overarching soundscape

23. What we can take for our own Online Feature…
Mainpage
Category Category Category
Overarching soundscape
Tags/links appear
Category as
Content plays
QuickTime™ and a
decompressor
Quote/audio
snip
are needed to see this picture.

24. Aims
 Cohesive structure and design
 Grouping varied content
 Robyn’s documentary
contextualising/informing the pool
of material in our online feature