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Version:0.9 StartHTML:0000000289 EndHTML:0000004144 Social Media Strategy for Competitive Advantage Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation. Using the Horn Nord, Paliszkiewicz and Koohang article in the readings and one additional source from the KU Library, write a persuasive essay on how organizations in the tax services industry can rethink their social media strategy to gain competitive advantage. Your essay should make use of explanation to demonstrate that one proposal is more reasonable than another idea. A persuasive essay tries to convince a reader to accept a definite point of view. Your paper should range between 2â€“3 pages of content and include in-text citations for references. Submit your APA formatted and citation styled paper to the Unit 9 Assignment Dropbox. ...

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9B17E009 TECH TALK: CREATING A SOCIAL MEDIA STRATEGY Arpan Kumar Kar and Reema Aswani wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) [email protected]; www.iveycases.com. Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-07-19 In late 2016, Dr. Aditya Khare was trying to decide how he should promote Tech Talk, the content publishing portal he had co-founded in 2012. As of December 1, 2016, the portal was slightly over five years old and had a relatively small social media presence. Khare wanted to change that. He understood that it was impossible to ignore social media in his growth strategy. He wanted Tech Talk to get ample traffic directly through platforms such as Facebook and Twitter. He also wanted it to have a strong presence among special interest groups on social media so that discussions could be initiated and carried forward to enrich the body of knowledge on the web. However, coming up with a strategy that could be implemented by his small team was turning out to be more daunting than he had initially thought. Khare needed to find an answer within the next week, when he would have to present the portal’s annual progress to other governing stakeholders. One of Khare’s agenda items for the future was fast growth, which needed to be fuelled by capital inflow from investors. A successful social media strategy would play a key role in that initiative. However, Khare did not want to experiment too much. Instead, he wanted to use established strategies for developing a strong presence on social media. How should he strategize the interaction with readers on social media? Which platforms should he focus on? How should he invest in building a presence on these platforms? ELECTRONIC CONTENT PUBLISHING INDUSTRY The electronic content publishing industry (often called the electronic publishing industry, or knowledge blogs) was one of the faster growing industries in the digital economy based on year-on-year growth.1 In October 2016, there were approximately one billion Web 2.0 websites, with approximately 319.8 million content publishing blogs available. Web 2.0-based industries witnessed a number of innovative revenue- generating business models, which targeted a focused yet narrow cust ...

9B17E009 TECH TALK CREATING A SOCIAL MEDIA STRATEGY

MargaritoWhitt221

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Platform business model acts like an interface between consumer & producer. This model is used by many renowned & start-up companies. This helps in evolving the business by providing more value to customer. Industry have a strong incentive to evolve towards business model that enable them to gain access to additional data about their customers, data that’s not more broadly available to the platform owner. The result will be an increasing emphasis on the data dimension of business model evolution where participants can focus on persuading customers to share more of their data in return for providing more descriptive, predictive and prescriptive value to the customer. Now the data platform model will be able to focus tightly on the areas where they have the greatest differentiation to provide world class complementary products and services conveniently and reliable to their customer. In this paper differentiation between Linear & Platform business model is elaborated. LinkedIn have adapted the business platform strategy connecting organization & professional across nation to share their portfolio with other professional connected through LinkedIn.

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According to your readings, cloud computing represents one of the most significant paradigms shifts in information technology (IT) history, due to an extension of sharing an application-hosting provider that has been around for many years, and was common in highly regulated vertical industries like banks and health care institutions. The author’s knowledge from their research continue to assert that, the impetus behind cloud computing lies on the idea that it provides economies of scale by spreading costs across many client organizations and pooling computing resources while matching client computing needs to consumption in a flexible, real-time version. Identify the issues and risks that pose concern to organizations storing data in the cloud - briefly support your discussion. Provide an outside source that applies to the topic, along with additional information about the topic or the source (please cite properly in APA) .

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Background: Putting all together involves communicating and operationalizing an analytics project. Creating the final deliverables and using a core set of material for different audiences. Comparing main focus areas for sponsors and analysts and understanding simple data visualization principles including cleaning up a chart or visualization. Several industries have led the way in developing their ability to gather and exploit data: - 1.Credit card companies monitor every purchase their customers make and can identify fraudulent purchases with a high degree of accuracy using rules derived by processing billions of transactions. 2. Mobile phone companies analyze subscribers' calling patterns to determine, for example, whether a caller's frequent contacts are on a rival network. If that rival network is offering an attractive promotion that might cause the subscriber to defect, the mobile phone company can proactively offer the subscriber an incentive to remain in her contract. 3. For companies such as LinkedIn and Facebook, data itself is their primary product. The valuations of these companies are heavily derived from the data they gather and host, which contains more and more intrinsic value as the data grows. References: Data Science and Big Data Analytics. Wiley Professional, Reference & Trade, 20150105. VitalBook file. Assignment Requirements: 1. Select your case study organization from one of the following sectors; credit card, mobile, phone, or social media: LinkedIn or Facebook. Describe the five common deliverables for an analytics project applicable to the organization selected. 2. Explain how the company gather and exploit data by giving examples of the appropriate charts. Explain why the charts are appropriate to show each audience. 3. Explain what types of graphs would be appropriate to show data changing over time and why. As part of operationalizing an analytics project, describe which deliverable would you expect to provide to a Business Intelligence analyst. 4. Ensure to integrate the final deliverables using a core set of material for different audiences. Comparing focus areas for sponsors and analysts and understanding simple data visualization principles including data cleaning up, visualization, ability to gather and exploit data, communicating and operationalizing an analytics project. Deliverable: • About 6-8 pages. Maximum allowed submission is two. • Follow standard APA guidelines, including an abstract, conclusion, and a reference page with a minimum of three references. • Include a cover page that should contain the following: Title, Student’s name, University’s name, Course name, Course number, Professor’s name, and Date. • Clickable auto-generated Table of Content is required • Figures and Tables used should be labeled according to APA guidelines • .

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Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.

Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization

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The following assignment allows you to write a paper and presentation as if you were going to a conference. Congratulations! The proposal you submitted to the Information and Communication Technologies Conference at MIT this year has been accepted! You are now going to prepare both a paper and a presentation for a highly engaged audience of conference participants. Write a 1,050- to 1,400-word paper and accompanying presentation evaluating the evolution, current impact, and future possibilities of computer-mediated communication (CMC). Research and cite at least five scholarly sources in your paper. Complete the following in your paper: Critically examine at least two aspects of CMC studies, such as social media or video games. Theorize about the positive and negative directions CMC could take in society. Identify avenues where CMC could make a difference--socially, medically, educationally, politically, and otherwise. Explain the role of privacy in computer mediated communication. Create a 5- to 7-slide Microsoft® PowerPoint® presentation highlighting the main points of your research paper. Include at least one audience interactive component. Submit both your paper and presentation with appropriate course-level APA7 formatting. .

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