Winer (2011) suggests an important feature of services is that b

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Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation. Using the Horn Nord, Paliszkiewicz and Koohang article in the readings and one additional source from the Library, write a persuasive essay on how organizations in the tax services industry can rethink their social media strategy to gain competitive advantage. Your essay should make use of explanation to demonstrate that one proposal is more reasonable than another idea. A persuasive essay tries to convince a reader to accept a definite point of view. Your paper should range between 2–3 pages of content and include in-text citations for references. Submit your APA formatted and citation styled paper to the Unit 9 Assignment Dropbox. ...

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Similar to Winer (2011) suggests an important feature of services is that b

9B17E009 TECH TALK: CREATING A SOCIAL MEDIA STRATEGY Arpan Kumar Kar and Reema Aswani wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) [email protected]; www.iveycases.com. Copyright © 2017, Richard Ivey School of Business Foundation Version: 2017-07-19 In late 2016, Dr. Aditya Khare was trying to decide how he should promote Tech Talk, the content publishing portal he had co-founded in 2012. As of December 1, 2016, the portal was slightly over five years old and had a relatively small social media presence. Khare wanted to change that. He understood that it was impossible to ignore social media in his growth strategy. He wanted Tech Talk to get ample traffic directly through platforms such as Facebook and Twitter. He also wanted it to have a strong presence among special interest groups on social media so that discussions could be initiated and carried forward to enrich the body of knowledge on the web. However, coming up with a strategy that could be implemented by his small team was turning out to be more daunting than he had initially thought. Khare needed to find an answer within the next week, when he would have to present the portal’s annual progress to other governing stakeholders. One of Khare’s agenda items for the future was fast growth, which needed to be fuelled by capital inflow from investors. A successful social media strategy would play a key role in that initiative. However, Khare did not want to experiment too much. Instead, he wanted to use established strategies for developing a strong presence on social media. How should he strategize the interaction with readers on social media? Which platforms should he focus on? How should he invest in building a presence on these platforms? ELECTRONIC CONTENT PUBLISHING INDUSTRY The electronic content publishing industry (often called the electronic publishing industry, or knowledge blogs) was one of the faster growing industries in the digital economy based on year-on-year growth.1 In October 2016, there were approximately one billion Web 2.0 websites, with approximately 319.8 million content publishing blogs available. Web 2.0-based industries witnessed a number of innovative revenue- generating business models, which targeted a focused yet narrow custo ...

9B17E009 TECH TALK CREATING A SOCIAL MEDIA STRATEGY .docx

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Background: Putting all together involves communicating and operationalizing an analytics project. Creating the final deliverables and using a core set of material for different audiences. Comparing main focus areas for sponsors and analysts and understanding simple data visualization principles including cleaning up a chart or visualization. Several industries have led the way in developing their ability to gather and exploit data: - 1.Credit card companies monitor every purchase their customers make and can identify fraudulent purchases with a high degree of accuracy using rules derived by processing billions of transactions. 2. Mobile phone companies analyze subscribers' calling patterns to determine, for example, whether a caller's frequent contacts are on a rival network. If that rival network is offering an attractive promotion that might cause the subscriber to defect, the mobile phone company can proactively offer the subscriber an incentive to remain in her contract. 3. For companies such as LinkedIn and Facebook, data itself is their primary product. The valuations of these companies are heavily derived from the data they gather and host, which contains more and more intrinsic value as the data grows. References: Data Science and Big Data Analytics. Wiley Professional, Reference & Trade, 20150105. VitalBook file. Assignment Requirements: 1. Select your case study organization from one of the following sectors; credit card, mobile, phone, or social media: LinkedIn or Facebook. Describe the five common deliverables for an analytics project applicable to the organization selected. 2. Explain how the company gather and exploit data by giving examples of the appropriate charts. Explain why the charts are appropriate to show each audience. 3. Explain what types of graphs would be appropriate to show data changing over time and why. As part of operationalizing an analytics project, describe which deliverable would you expect to provide to a Business Intelligence analyst. 4. Ensure to integrate the final deliverables using a core set of material for different audiences. Comparing focus areas for sponsors and analysts and understanding simple data visualization principles including data cleaning up, visualization, ability to gather and exploit data, communicating and operationalizing an analytics project. Deliverable: • About 6-8 pages. Maximum allowed submission is two. • Follow standard APA guidelines, including an abstract, conclusion, and a reference page with a minimum of three references. • Include a cover page that should contain the following: Title, Student’s name, University’s name, Course name, Course number, Professor’s name, and Date. • Clickable auto-generated Table of Content is required • Figures and Tables used should be labeled according to APA guidelines • .

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Running head: ONLINE CARGO TRANSPORTATION 1 ONLINE CARGO TRANSPORTATION 2 Online Cargo Transportation Name Professor Course Institute Date Online Cargo Transportation Service description Online cargo transportation is a service business where clients transporting goods from different locations either by road, water, or air would be assisted to transport the goods conveniently to their destined locations. The transactions to take place using online means; which means that physical contact is not needed. Pricing A number of factors to be considered when setting prices to be charged to the clients. These factors include; the location of the goods and the destined location, transportation means, nature of goods, and the quantity of goods. Competitors’ comparison The main difference would be on quality of services that clients would be offered as compared to that of competitors. The business to ensure that the services are of the highest quality and that clients are contented. Sales literature To create brand awareness, different marketing strategies would be used for instance company website and the use of 4Ps of marketing which include; product, place, price, and promotion. The main purpose of marketing is to make sure that clients understand the services being offered and the benefits they stand to enjoy by transacting with the business. Processing orders All transactions to be done online and the clients would use the business website to seek for company services. Upon the clients clicking website, an employee would engage the client more to gather all details and provide the client with all requirements needed to effect the transaction for instance up-to-date documents. Intellectual properties To make the business brand easy to identify with, different intellectual properties to be used for instance trademarks, patents, and copyrights among many others. Future services The business shall remain focused to online cargo transportation focusing on global market where a huge number of people would be served instead of diversing to other services or products. ESSAY 2: THE EVALUATION ARGUMENT / ARGUING THE VALUE OF ONE THING IN TODAY’S POPULAR CULTURE POINTS: This essay is worth 100 points, 10% of your final grade for the course. FORMAT: Your essay must be in MLA format. If any substantial deviations from MLA exist (or if there is an excessive amount of incomplete sentences, misspellings, or other errors that make grading your work difficult or show an obvious lack of effort on your part), then you will be asked to re-write the paper (and will lose points for turning the paper in late) before it is accepted. LENGTH: Final draft minimum of 2 ½ pages (maximum 4). The final page of your essay should be your works cited page, which does not count towards your minimum page requirement. Be careful to write concisely and avoid padded (unnecessary and repetitive) language. SOURCES: Your essay should have at least .

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Overview Write a proposal that describes the text you will analyze for the Analysis Essay and outlines your plan for completing the analysis. Assignment Now that you've done some invention work and received feedback on your initial choices for this project, you will develop a formal proposal that describes the plans you will use for the Analysis Essay assignment . This proposal should begin by naming the text you want to analyze. It should then explain why you find the text relevant to a specific issue that affects the community you have decided to write about. Justify your response: why is this a good text to analyze? How does breaking down the text help an audience understand the issue that is affecting the community? Finally, the proposal should discuss the most important terms you will use to explain how the text works and outline the writing strategies and rhetorical tools you plan to use in order to analyze the text. Look back at the sections on "analysis" and "rhetorical tools" in CEL Ch.6 (169-176) to help you articulate your response. From this proposal, a reader should be able to understand that you are using ethical decision-making skills to plan your analysis. In other words, the proposal needs to show that you are thinking carefully about your own point of view and planning to remain even as you are analyzing a text that represents other perspectives. Length and Formatting Format : Typed, double-spaced, submitted as a word-processing document. 12 point, text-weight font, 1-inch margins. Length : 250 words words (approx. 1 page) Value : This project will be graded out of 20 possible points, and will be be included in the Unit 3 grade for this course. Grading This project will be graded out of 20 possible points, and will be be included in the Unit 3 project grade for this course. Additionally, you must complete a full proposal before your Unit 3 Analysis Essay will be accepted . Objectives Reiterating what was outlined above, in this proposal, you should Clearly articulate your choices about the issue you are choosing to write about, as well as the communities to whom the issue matters. Demonstrate that you are thinking critically about the texts you have chosen to analyze Show that you understand how to use rhetorical tools and analytical strategies to break down the text and write about how it works. Explain how the text you are choosing to analyze relates to the issue and represents one or more communities invested in the issue Justify your decisions in choosing a text to analyze and focusing on the values of one or more particular communities. Example Sample Proposal The text that I am proposing to analyze is "' Why I Won’t Buy an Ipad,' by Cory Doctorow, published on the BoingBoing website (Links to an external site.) in April 2010. In the text, Doctorow effectively uses appeals to logos to achieve his goal of convincing people not to buy an Ipad. The issue at hand in this essay is se.

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9B17E009 TECH TALK CREATING A SOCIAL MEDIA STRATEGY

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According to your readings, cloud computing represents one of the most significant paradigms shifts in information technology (IT) history, due to an extension of sharing an application-hosting provider that has been around for many years, and was common in highly regulated vertical industries like banks and health care institutions. The author’s knowledge from their research continue to assert that, the impetus behind cloud computing lies on the idea that it provides economies of scale by spreading costs across many client organizations and pooling computing resources while matching client computing needs to consumption in a flexible, real-time version. Identify the issues and risks that pose concern to organizations storing data in the cloud - briefly support your discussion. Provide an outside source that applies to the topic, along with additional information about the topic or the source (please cite properly in APA) .

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Platform business model acts like an interface between consumer & producer. This model is used by many renowned & start-up companies. This helps in evolving the business by providing more value to customer. Industry have a strong incentive to evolve towards business model that enable them to gain access to additional data about their customers, data that’s not more broadly available to the platform owner. The result will be an increasing emphasis on the data dimension of business model evolution where participants can focus on persuading customers to share more of their data in return for providing more descriptive, predictive and prescriptive value to the customer. Now the data platform model will be able to focus tightly on the areas where they have the greatest differentiation to provide world class complementary products and services conveniently and reliable to their customer. In this paper differentiation between Linear & Platform business model is elaborated. LinkedIn have adapted the business platform strategy connecting organization & professional across nation to share their portfolio with other professional connected through LinkedIn.

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No Plagiarism and a minimum of 400 words According to your readings, cloud computing represents one of the most significant paradigm shifts in information technology (IT) history, due to an extension of sharing an application-hosting provider that has been around for many years, and was common in highly regulated vertical industries like banks and health care institutions. The author’s knowledge from their research continues to assert that, the impetus behind cloud computing lies in the idea that it provides economies of scale by spreading costs across many client organizations and pooling computing resources while matching client computing needs to consumption in a flexible, real-time version. Identify the issues and risks that pose a concern to organizations storing data in the cloud - briefly support your discussion. Please make your initial post and two response posts substantive. A substantive post will do at least two of the following: Ask an interesting, thoughtful question pertaining to the topic Provide extensive additional information on the topic Explain, define, or analyze the topic in detail Share an applicable personal experience Provide an outside source that applies to the topic, along with additional information about the topic or the source (please cite properly in APA) Make an argument concerning the topic. At least one scholarly source should be used in the initial discussion thread. Be sure to use information from your readings and other sources from the UC Library. Use proper citations and references in your post. ...

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Resource: Ch. 12, "Designing Distributed and Internet Systems". https://phoenix.vitalsource.com/#/user/signin Will provide login info for book Businesses and organizations are focusing on developing Internet systems to provide value to their customers and staff. There are many software technologies available to internet systems development teams including; SOAP, HTML, JSON, XML, CSS, ASP.NET, Objective C, php, JAVA ™ , Python, Ruby, AJAX, Swift ™ , AngularJS, Bootstrap, jQuery, R, and many more. Write a 4-page paper that compares and contrasts at least three Internet systems development software technologies. Explain why an Internet systems developer might choose one technology over another technology. Explain how these technologies can bring value to the business or organization. Incorporate additional research or academic information to support your paper. Format your paper according to APA guidelines. Submit your paper as a Microsoft ® Word document to the Assignment Files tab. ...

Resource Ch. 12, Designing Distributed and Internet Systems.h.docx

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The following assignment allows you to write a paper and presentation as if you were going to a conference. Congratulations! The proposal you submitted to the Information and Communication Technologies Conference at MIT this year has been accepted! You are now going to prepare both a paper and a presentation for a highly engaged audience of conference participants. Write a 1,050- to 1,400-word paper and accompanying presentation evaluating the evolution, current impact, and future possibilities of computer-mediated communication (CMC). Research and cite at least five scholarly sources in your paper. Complete the following in your paper: Critically examine at least two aspects of CMC studies, such as social media or video games. Theorize about the positive and negative directions CMC could take in society. Identify avenues where CMC could make a difference--socially, medically, educationally, politically, and otherwise. Explain the role of privacy in computer mediated communication. Create a 5- to 7-slide Microsoft® PowerPoint® presentation highlighting the main points of your research paper. Include at least one audience interactive component. Submit both your paper and presentation with appropriate course-level APA7 formatting. .

The following assignment allows you to write a paper and present.docx

adelaider1

GRADING RUBICS FOR ASSIGNMENT: Total Possible Score: 8.00 Audience Analysis Total: 1.50 Distinguished - Includes a well-written audience analysis, and thoroughly addresses all of the required questions on pages 87 – 91. Purpose, Summary, and Introduction of Proposal Total: 3.00 Distinguished - Clearly and concisely explains the purpose of the proposal, includes a succinct summary of the rhetorical situation, and comprehensively explains the problem or question that will be answered in the Recommendation Report. Includes the Methodology of the Final Project Broken Down Into Clear and Measurable Segments Total: 1.00 Distinguished - Includes a clear and comprehensive methodology of the Final Project broken down into clear and measurable segments. Provides a Timeline for the Completion of Each Task for the Proposal and for the Entire Final Project Total: 0.50 Distinguished - Provides a clear and comprehensive timeline for completion of each task for the proposal and for the entire Final Project. Experience Total: 0.50 Distinguished - Clearly and comprehensively includes the student’s credentials or future goals in relation to the subject matter. Reading: Interpretation Total: 0.25 Distinguished - Demonstrates an understanding of the multiple ways of reading and the range of interpretive strategies particular to a discipline or in a given community of readers. Reading: Comprehension Total: 0.25 Distinguished - Distinguishes probable implications of the text for contexts, perspectives, or issues outside the assigned task or beyond the author's explicit message. Written Communication: Context of and Purpose for Writing Total: 0.25 Distinguished - Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly. Written Communication: Content Development Total: 0.25 Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole. Written Communication: Control of Syntax and Mechanics Total: 0.13 Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand. Written Communication: Page Requirement Total: 0.12 Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages. Written Communication: Resource Requirement Total: 0.12 Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Written Communication: APA Formatting Total: 0.13 Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and refe ...

GRADING RUBICS FOR ASSIGNMENTTotal Possible Score 8.00Audien.docx

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Please answer the following in detail. Consider the following quotes from The Matrix . What do they mean in the context of the film? Next, consider how they can be applied to our understanding of the Internet and Social media. 1. “What is real? How do you define real? If you're talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.” 2. “You know, I know this steak doesn't exist. I know that when I put it in my mouth, the Matrix is telling my brain that it is juicy and delicious. After nine years, you know what I realize? Ignorance is bliss.” 3. “There’s a difference between knowing the path and walking the path.” .

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