EBM Assignment 1 New Jersey Devils Dylan Betz 8/5/17 Carol Wonsavage, Entertainment Business Models Why I Chose This Company Being from New Jersey, the Devils are the last “hometown” team in the state. All the other teams have either moved away or are branded as New York teams. So, there is a sense of pride when I support this team. I became a fan of hockey in 2012 when the Devils made it to the Stanley Cup Finals, but ended up losing. But, that was enough to get me hooked. Year after year, I got more and more into the sport, until I became a self-proclaimed expert. I am now at the point where I am the go-to person that for people who have a question about anything to do with the sport. So, when I saw the option to do a sport for this assignment, I had to jump on it. I rarely miss an opportunity to talk about my team. I have always been hard headed about moving back to New Jersey. I like being close to my family, but it is just not my place. The only way I would move back there, as far as I know, is to work for the Devils. My goal is to work for a company that I care about, rather than hunting for a larger paycheck. The Devils made that list. I have been in contact with them over the past few years because of the history I have with planning events with them. If I could use that experience to get a job there, I couldn’t be happier. Background The New Jersey Devils are a professional hockey team that plays out of Newark, NJ. Brought over from Colorado in 1982 by John McMullen, the Devils have had a storied history of hall of famers, championships, and game changing tactics (New Jersey Devils Team History, 2017). Their first championship came back in 1995 by sweeping the fan-favorite Detroit Red Wings in a best of 7 series. This championship was led by future Hall of Famers Martin Brodeur, Scott Niedermeyer, and Scott Stevens (Dater, 2017). The team followed suit in 2000 by winning again against the Dallas Stars, led by a similar roster, but adding talent such as Patrik Elias and Scott Gomez. Their final Cup came in 2003, when the Devils beat the Anaheim Mighty Ducks in seven games. Again, led by the same roster with a few notable additions in Brian Gionta and Jamie Langenbrunner (New Jersey Devils Team History, 2017). The team’s most recent success came in 2012, when they lost to the LA Kings in the finals. Ever since then, the Devils missed the playoffs every season. All of their star players from that year have either retired or signed to another team (Fischer, 2012). As of 2016, the New Jersey Devils are valued at $320 million, which is #22 out of 30 teams. Their revenue in 2016 was around $126 million dollars, coming from ticket and merchandise sales along with multiple sponsorship deals. Two of their largest costs come from player costs and operation costs. The largest out of the two is the player salaries at $66 million, which is among the lowest in the league. The team plays out of the Pudential Center in Newark, which.

1. EBM Assignment 1
New Jersey Devils
Dylan Betz
8/5/17
Carol Wonsavage, Entertainment Business Models
Why I Chose This Company
Being from New Jersey, the Devils are the last
“hometown” team in the state. All the other teams have either
moved away or are branded as New York teams. So, there is a
sense of pride when I support this team. I became a fan of
hockey in 2012 when the Devils made it to the Stanley Cup
Finals, but ended up losing. But, that was enough to get me
hooked. Year after year, I got more and more into the sport,
until I became a self-proclaimed expert. I am now at the point
where I am the go-to person that for people who have a question
about anything to do with the sport. So, when I saw the option
to do a sport for this assignment, I had to jump on it. I rarely
miss an opportunity to talk about my team.

2. I have always been hard headed about moving back to New
Jersey. I like being close to my family, but it is just not my
place. The only way I would move back there, as far as I know,
is to work for the Devils. My goal is to work for a company that
I care about, rather than hunting for a larger paycheck. The
Devils made that list. I have been in contact with them over the
past few years because of the history I have with planning
events with them. If I could use that experience to get a job
there, I couldn’t be happier.
Background
The New Jersey Devils are a professional hockey team that
plays out of Newark, NJ. Brought over from Colorado in 1982
by John McMullen, the Devils have had a storied history of hall
of famers, championships, and game changing tactics (New
Jersey Devils Team History, 2017). Their first championship
came back in 1995 by sweeping the fan-favorite Detroit Red
Wings in a best of 7 series. This championship was led by
future Hall of Famers Martin Brodeur, Scott Niedermeyer, and
Scott Stevens (Dater, 2017). The team followed suit in 2000 by
winning again against the Dallas Stars, led by a similar roster,
but adding talent such as Patrik Elias and Scott Gomez.
Their final Cup came in 2003, when the Devils beat the
Anaheim Mighty Ducks in seven games. Again, led by the same
roster with a few notable additions in Brian Gionta and Jamie
Langenbrunner (New Jersey Devils Team History, 2017). The
team’s most recent success came in 2012, when they lost to the
LA Kings in the finals. Ever since then, the Devils missed the
playoffs every season. All of their star players from that year
have either retired or signed to another team (Fischer, 2012).
As of 2016, the New Jersey Devils are valued at $320
million, which is #22 out of 30 teams. Their revenue in 2016
was around $126 million dollars, coming from ticket and
merchandise sales along with multiple sponsorship deals. Two

3. of their largest costs come from player costs and operation
costs. The largest out of the two is the player salaries at $66
million, which is among the lowest in the league. The team
plays out of the Pudential Center in Newark, which was opened
in 2007. The Prudential Center, also known as “The Rock,”
holds around 17,500 people and is known as one of the better
concert venues in the United States (New Jersey Devils on the
Forbes Hockey List, 2017). When it comes to Devils games, the
average tickets sold per game was around 14,500 and each
person spent an average of $15 while inside the arena (NHL
Attendance, 2017).
Customer Segments
· 18-35 Male: The target market in the New Jersey Devils,
among the rest of the NHL, are males aged from 18-35.
Currently, the division of the genders of the fans is a 60%
leaning towards the males. The target is expected to shift in the
next coming years towards a younger, female crowd. Another
shift in the target is aiming towards more casual fans, rather
than the hardcore fans (Bruell, 2017).
· Sponsors: Hockey teams have a lot of opportunities to include
a sponsor in the game There are sponsors for pre-game shows,
post-game shows, power plays, intermissions, overtime,
Zambonis, and even the people who clean the ice during
commercial breaks. Some of the more notable sponsors are
American Express, Prudential, and PSE&G. All of these follow
a simple trend that the brands that are being used are very
recognizable to people who live in the state. Also, different
sponsors are used for different events. For example, power
companies are shown during the power plays, and landscaping
companies are used when cleaning the ice (New Jersey Devils
on the Forbes Hockey List, 2017).
Value Proposition

4. · Star Players: The Devils, over the past few years, have been
acquiring and building star players for their roster. Players like
Taylor Hall, Kyle Palmieri, and Corey Schneider have all been
acquired from other teams and have flourished in New Jersey.
The Devils have also had success in the draft by picking Damon
Severson, Pavel Zacha, and Nico Hichier (Devils Issues and
Analysis, 2017).
· Last Team in New Jersey: The Devils are the last team in New
Jersey to brand themselves and a New Jersey team. 3 other
teams play in the state (NY Jets, NY Giants, and NY Red
Bulls), but they are all “New York” teams. The New Jersey Nets
were the last pro team to move out of the state, becoming the
Brooklyn Nets (Chung, 2017).
· 82 games per season: 82 games is tied for 2nd most games per
season in the top 4 pro leagues in the US. It shares the total
games with the NBA, and both are behind the MLB. Both teams
follow the same playoff schedule, with best of 7 series’. This
means that there could be a max of 100 games played in a
season (Bonner 2011).
Customer Relationships
· Social Media: The Devils have accounts on just about every
large site that is available. They have accounts on Facebook,
Instagram, Twitter, YouTube, and Snapchat, among others.
Their two largest followings are on Facebook and Twitter.
Facebook has 480k likes and Twitter has 553k followers (Social
Media, 2017).
· Merchandise: Merchandise can be found on an online store, at
the arena, or at sports apparel stores.
· Off Site Events: The Devils have always been active when it
comes to off-site events. Recently, they have had the Rookie
Development Camp, the Newark Pride Parade, and the Devils
Beach Bash (New Jeresy Devils, 2017).
· Radio: The Devils have recently partnered with iHeart Radio
to form the One Jersey Network to talk about the team. It has
included interviews and features Devils Alumni, formally

5. including Scott Gomez (Fischer, 2016).
Channels
· Live Games: Tickets for home games can be bought through
Ticketmaster or through the box office at the Prudential Center.
They can range from $25 to up to $500 for normal seats. They
also offer season tickets along with multi game plans (Devils
Tickets, 2017).
· Cable: Devils games are on a few television channels during
the regular season. These channels are MSG for most games and
one game will be on NBCSN in the 2017-18 season(New Jersey
Devils on the Forbes Hockey List, 2017).
· Online Streaming: The NHL Gamecenter Service is a service
where you can stream any out of market NHL game. Games that
will be broadcasted on NBCSN can be streamed on the NBCSN
website with any cable account (NBC Sports, 2017).
Key Activities
· Scout Players: Scouting is a huge part of developing a good
hockey team. Each team will usually have between 10 and 30
scouts scattered across the world looking for the best players
for their team. The Devils, as of 2014, have 20 scouts. They
have 1 pro scout, who watches professional leagues, 2 head
scouts, who manage the other scouts, and 17 amateur scouts,
who look for younger players to develop (NHL Scouting
Departments, 2014).
· Produce Games: This is all about how the fans experience the
games. Everything that happens at a hockey game need to be
thought out and planned before anything happens. There is no
winging it in professional sports. On the experience of
professional sports, the Devils have the second highest ranked
game experience in the New York area, behind the Red Bulls
(Breska, 2017).
· Train Players: Training players to be an effective piece to your

6. team is a never ending process. Training lasts all year long and
can range from things like endurance and strength to
communication and mental toughness (Schucker, 2015).
· Marketing and Promotion: If a hockey team is having a rough
season, they usually won’t try to advertise tickets. Advertising
is usually done towards previous customers, or through local ice
rinks. A team will usually “claim” an arena and will advertise
through there. Most advertising comes during the offseason
where a team can advertise changes that are coming to the team.
The Devils heavily advertised their first overall pick, Nico
Hischier, following the 2017 entry draft (Mills, 2017).
· Develop Partnerships: Developing partnerships is extremely
important if you are looking to move forward in your business.
Even if the connection isn’t monetary, it can lead to some heavy
cross promotion. For example, there is a strong connection
between the Devils, Red Bulls, and Yankees. The Devils and
Red Bulls play extremely close to each other and the Yankees
GM is a big Devils fan. So, every time something happens with
the Devils, these two organizations will usually say something
about it (Millis, 2017).
· Website Management: Each NHL team has their own website.
On this page, you can see the schedule, buy tickets, buy
merchandise, see stats, and many other things. This page should
be easy to navigate and provide the info that the fan is looking
for (Official New Jersey Devils Website, 2017).
· Licensing: Licensing for the Devils goes both ways. They first
license out their intellectual properties to manufacturers for
different products like jerseys, cups, and clothes, amongst other
things. They then have to get licenses to use music in their
arena and for promotional content (Gaines, 2017).
· Travel Arrangements: Each NHL team will have to travel to at
least 30 other cities at least once next season. Each time a team
travels, there are a lot of things to take into consideration. Not
only do the players have to get there, but the coaches, trainers,
doctors, scouts, equipment staff, and all of the players’
equipment have to be there at the same time prior to the game

7. (Abell, 2015).
Key Resources
· Arena: The Devils play their home games at the Prudential
Center in Newark. The arena was built in 2007 and can hold
17,625. The team moved there in 2008 and has played there
every season. The interior is heavily Devils focused with giant
murals and team history scattered across the complex (Forbes,
2017).
· Team Equipment: A team must have equipment in order to
succeed on the ice. Per player, a team will spend between
$10,000 and $50,000 on maintaining equipment. Sometimes, a
manufacturer will provide the star players with a supply of their
own equipment, but that is not often the case (Granger, 2017).
· Arena and Sales Staff: These are the people running the show
every night. This can range from ushers to ticket sales. These
people are the backbone to any successful franchise and they
are just as important as the players. You can’t have a production
without these staff member doing the dirty work (Forbes, 2017).
· Players: Players are the people who will put fans in the seats.
It is important for a team to have players that they can advertise
to the fans. These players can be ones who put up points, have
an electric personality, or are new to the team. Some examples
on the Devils would be Taylor Hall, Miles Wood, and Nico
Hischier (CapFriendly, 2017).
· Team Management: Team management are the artists behind
the build of a hockey team. They coach, draft, and acquire
players that fit their vision of a hockey team. The two most
important pieces of hockey team management are the General
Manager and the Head Coach. The GM of the Devils is Ray
Shero and the Head Coach is John Hynes (CapFriendly, 2017)
· Lawyers: Lawyers are necessary in any large business. For a
hockey team, they can arrange contracts, acquire licensing, and
build partnerships.
· Trainers and Doctors: Hockey is an intense contact sport, so it
is very important to keep your players fit and healthy. Trainers

8. and doctors travel with the team and they will keep tabs on the
players’ health. The Devils currently have a total of 8 doctors
and trainers who work for the team (Staff Directory, 2017).
Key Partners
· NHL: Probably the most important partner to the team is the
league that host them. That is the relationship between the
Devils and the NHL. The organization joined the league in 1974
as the Kansas City Scouts, later becoming the Colorado
Rockies. Finally, the team was moved to New Jersey in 1982,
becoming the Devils (New Jersey Devils History, 2017).
· Sponsors: The Devils have multiple reoccurring sponsors that
show up frequently. These include MSG Networks (cable
distribution), PSE&G (Power Play), and Prudential (Arena)
(Forbes, 2017).
· Arena: The Prudential Center has hosted the Devils since 2008
and has gone under multiple remodels to further promote the
team. They have decorated the interior to be a hockey focused
arena, rather than just a general arena for all events, even
though the Prudential Center is mainly known as a concert
venue. There is also Championship Plaza, which hosts a 20ft
tall statue of a hockey player and the ground is made up of
bricks, creating the Devils’ logo (Forbes, 2017).
· Newark: It is important for a professional sports team to have
a good relation with the city that they are playing in. The Devils
have made an effort to make this an extremely positive
relationship by doing things like city clean ups, hospital visits,
and parades (Zeigler, 2017).
· Cable Distributors: Devils games can be seen on MSG
Networks for most of the season. MSG Networks is a chain of
channels that are shown locally around the New York City area.
Occasionally, a Devils game will be shown on NBCSN, but
there is only around one per year (Forbes, 2017).
· Radio Stations: The Devils are partnered with two radio
stations, The One Jersey Network and WFAN. The One Jersey
Network is focused more on the Devils specifically, rather than

9. the rest of the New York market. WFAN does all of the play-by-
play for the team during the season and will occasionally talk
about Devils’ news (Forbes, 2017).
· Merchandisers: There are many companies that produce Devils
products. Two of the main ones are Adidas and Mitchell &
Ness. Adidas is the official provider of NHL jerseys as of 2017
and they have just discontinued the Reebok brand of NHL
jerseys. Mitchell & Ness are one of the top providers of NHL
hats (Gaines, 2017).
Cost Structures
· Travel and Board: Each team will have a minimum of 41 away
games per season in the NHL. A team will have to find plane
tickets and hotel rooms for both their players and staff. The
team would also have to pay for transportation to and from the
arena as well as food for the players and staff (Abell, 2017).
· Talent Salaries: As of August 20, 2017, the Devils are paying
their players a total of $56 million. Their largest contracts come
from Taylor Hall ($6 million), Travis Zajac ($5.75 million, and
Corey Schneider ($6 million). The Devils have the 2nd lowest
cap hit in the NHL (CapFriendly, 2017).
· Arena Upkeep: After having nearly 18,000 people coming in
and out of your building every night, it can wear down your
building pretty quickly. So, in order to keep the experience at a
professional level, you have to keep your arena at the highest
level. Maintaining an arena this size can cost millions of dollars
per year. Plus, you have to pay the people who are in charge of
maintaining it (Forbes, 2017).
· Staff Salaries: Each arena in the NHL will have a different
sized staff for each event, so it is very difficult to say how
many work for a hockey game. But, these are the people who
run the show behind the show. There is security, concessions,
ushers, janitors, sales teams, ice cleaners, and many other
positions that go into producing a professional event (Forbes,
2017)
· Team Equipment: Teams will spend upwards of $500 thousand

10. a year on only equipment, which is an incentive for teams to
push for star players. Star players bring with them a lot of
deals, which can include equipment deals. So, bringing in a big
name, which usually comes with a big contract, might pay off in
equipment savings and ticket sales (Granger, 2017).
· Insurance: NHL teams have to pay for injury insurance on all
of their players. Even though that the cost is not public, it is
estimated at 5% of the player’s contract (NHL Insurance Plan,
2008).
Revenue Streams
· Sponsors: The Devils have a multitude of sponsors from
multiple different fields. Sponsors can be featured during a
powerplay, during intermission, after a game, or just about any
time during a game. Some of the Devils’ sponsors include
Prudential, PSE&G, Jeep, and MARS (Forbes, 2017).
· Ticket Sales: Ticket sales make up for the largest income for a
team. The team brought in around $33 million last year in
tickets. A ticket can range from $15 to $10,000 for a single
game. The average price per ticket is $52. There are also plans
like season tickets, 4 game plans, 11 game plans, and many
more options (Forbes, 2017).
· Merchandise: Merchandise can be bought online or at the
stores in the Prudential Center. The stores, named the Devil’s
Den, sell products like authentic jerseys, pucks, autographs,
hats, and many other things that are associated with the team.
Merchandise is the second largest revenue stream for the team.
(Devils Store, 2017).
· Intellectual Property: The Devils have one of the most
recognizable logos in professional sports. The red and black NJ
is the team’s identity and it hasn’t been altered from its original
design in 1982 (Dater, 2017).
Conclusion
As a whole, the Devils have a decently solid business
model. To begin, they have a dedicated fan base that was build

11. off adversity back in the 80’s. The team is a part of the
community of Newark and the state as a whole. An important
thing to note is that business in the entertainment industry is
about establishing emotional connections. By introducing the
team as a part of the community, rather than a big business. One
thing that the Devils have struggled with is brand consistency.
They have switched between different branding strategies on a
yearly basis, so finding the one that sticks should be on the
forefront of their minds for the upcoming seasons. Another
thing that they could work on is their ticket selling strategy.
They need into that “why not” section of night outs. That means
that they need to make a hockey game a night activity like
seeing a movie.
References
Abell, C. (2015, October 7). Talking Travel With: NHL's James

12. van Riemsdyk. Retrieved August 20, 2017, from
http://www.travelandleisure.com/articles/nhl-james-van-
riemsdyk-hockey-travel
Bonner, S. (2011, December 29). How Did the NBA Decide To
Play an 82-Game Season? Retrieved August 06, 2017, from
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game_nba_schedule_explained_.html
Breska, J. (2017, August 14). 2017 J.D. Power Fan Experience
Study. Retrieved August 20, 2017, from
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experience-study
Bruell, A. (2017, February 20). The NHL's Goal: Get Younger
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1487646426
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Chung, A. (2017, April 12). Will New Jersey Ever Get Another
NBA Team? Retrieved August 06, 2017, from
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ever-get-another-nba-team
Dater, A. (2017, April 12). The '95 Devils, 20 Years Later: How
a Team and Its Infamous Trap Changed the NHL. Retrieved
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years-later-how-a-team-and-its-infamous-trap-changed-the-nhl
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13. views-and-ge
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jersey-devils-iheartmedia-ny-announce-the-one-jersey-network
Fischer, J. (2012, June 13). The New Jersey Devils 2012
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jersey-devils-2012-playoffs-in-review
Gaines, C. (2017, June 21). Here are the new Adidas uniforms
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jerseys-sweaters-2017-6
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an NHL player - it's expensive. Retrieved August 20, 2017,
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the-costs-of-outfiting-an-nhl-player-i/
Mills, A. (2017, June 27). Devils' No. 1 draft pick Nico
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devils-lgbt-pride-night
College of Business Administration
MGT201- Marketing Management
Assignment-1
1.
2. Demonstrate a solid understanding of overall marketing
concepts, goals and strategies within the context of
organizations goals and strategies (Lo 1.1).
3. Explain issues pertaining to marketing environment both
internally and externally (Lo 1.2)
CRITICAL WRITING
The founder of Almarai is HH Prince Sultan Bin Mohammed
Bin Saudi Al Kabeer who recognized the potential to transform
the traditional dairy farming in Saudi Arabia in order to meet
the needs of a growing domestic market. Numerous agricultural
projects were developed under his guidance to achieve the
objective of the company. Almarai stepped into the market with
the processing of fresh milk and laban into the modern dairy
farms.
The Company has invested heavily in technologically advanced
production facilities and recruiting the right person for the right

16. job. Almarai is considered to be the second and the larger
Central Processing Plant with a new cheese plant along with it.
On a daily basis, Almarai is capable of serving high quality and
hygienic products to more than 43,500 customers within the
GCC countries. In 2007, Almarai entered the bakery products
market by acquiring Jeddah-based Western Bakeries. Two years
later, Almarai started the construction of a new bakery facility
in Al Kharj. In the same year, Almarai established a joint
venture with Chipita and Olayan Finance Company under the
name of the Modern Company Industries to launch 7DAYS
brand.
In 2009, Almarai added poultry products to its portfolio through
the acquisition of Hail Agricultural Development Company
(HADCO). After investing in an excellent production facility,
Almarai launched the new premium poultry brand – Alyoum.
During the same year, Almarai made acquisition with Mead
Johnson Nutrition to form a 50-50 joint venture known as the
International Pediatric Nutrition Company (IPNC).
In 2010, Almarai entered the infant nutrition market with the
construction of the region’s first infant nutrition plant at Al-
Kharj. Recognizing that the best way forward involves working
with acknowledged experts in this field, Almarai formed the
International Pediatric Nutrition Company (IPNC), Almarai has
recently acquired the entire project and now offers its products
under the brands Nura.
The success of Almarai is because of its unique infrastructure,
which includes farms, dairy, juice and bakery processing plants
and also determined by the marketing and distribution expertise,
all of which are working towards delivering a quality product to
the consumer.
Product / Services Details
1. Juices: Almarai always uses the best fruit to make the juices
that the customers love. It maintains good balance between good
health and great taste. Mixed Fruit, Strawberry, Alphonso
Mango, Orange with Pulp, Orange, Orange and Carrot, Apple,
Mango, Mango Mixed Fruit, Fruit Cocktail, Mixed Berry, lemon

17. with Mint, Guava with Pulp.
2. Home Snacks: Snacks products are the tastier and the simple
one which would give relishing taste. Tinned Cheese, Butter,
Ghee, Mozzarella Cheese, Feta Cheese, Whipping Cream,
Tomato Paste.
3. Yoghurts and Desserts: Pure and calcium-rich favorites for
the entire family. Desserts are made from 100% natural, fresh
cow’s milk. Yoghurt, Fresh Cream, Labneh, Layered fruit
Yoghurt, Stirred Fruit Yoghurt, Sterilized Cream, Desserts.
4. Culinary Products: Almarai provides the tastiest cheeses, and
richest creams which makes mother’s work easy in the kitchen.
Cream Jar Mix, Cheddar Jar Cheese, Sliced Cheese, Square
Cheese Portions, Block Cheddar, Halloumi Cheese.
5. Dairy Liquids: There is a complete range of delicious laban
and milk based dairy products for the entire family. Fresh laban,
Fresh Milk, Flavored Fresh Milk, UHT Milk, Evaporated Milk,
Advanced Nutrition.
6. Kids Products: Kids products prove to be a fun and a healthy
bunch for kids. Triangled Cheese, UHT Flavored Milk, Zady
Drinking Yoghurt, Zady Flavored Yoghurt, Zady Jelly Custard,
Zady Fruit Dairy Snack.
Almarai ensures that all its products are properly packed and
refrigerated in proper temperatures so that the products
maintain its fresh nature and quality. Liquid products are
transported in those transports which has refrigerator facility so
that it does not get spoiled by over time. Almarai mainly
emphasis on quality. Packaging is done in a very clear and
uncluttered way so that it is easily recognizable. The company
distributes its products annually which covers more than 110
million kilometers in delivering dairy, juice, bakery and poultry
products reaching up to 43,500 customers across six GCC
states.
Almarai has long-haul fleet which transports raw milk from
dairy farms to the Central Processing Plants and then it
transports the finished goods from the production site to
different designated sales locations. Almarai reaches to more

18. than 42,000 shops within the GCC countries on daily basis. It
ensures that the products are properly packed with appropriate
temperatures for different products. The transports are specially
designed so that the products are not spoiled and last for longer
time.
Almarai transports the finished to small grocery stores and
supermarkets. Almarai enjoys increasing incomes and demands
that come from supermarkets where one shop for one’s weekly
requirement in a single visit.
Critical Questions.
1. Conduct a SWOT analysis for Almarai based on the
information given.
2. Examine the 4 P’s of Almarai based on the information given.
3. Use the porter’s five forces model to critically analyze the
competitive structure of the organization.
4. Critically evaluate the product portfolio of Almarai with the
help of BCG Matrix.
NB
· Validate your work with the use of appropriate references.
· The work should not be in less than 1000 words.
· Use your own words. Plagiarism in case of more than 25% will
get zero.
· Submit your assignment in Word Format Only.