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Domain Developers Fund Stand 22.03.2011
CONTENTS
3    FUND STRUCTURE AND OBJECTIVES
4    DOMAIN MARKET
5    DOMAIN-MARKET – DOMAIN PURCHASE AND SALE
6    DOMAIN-MARKET - PURCHASING PROCESS
7    DOMAIN AND WEBSITES MARKET
8    DOMAIN MARKET - EVALUATION COMPONENTS
9    FOUR LESSONS ON DOMAINS
10   INCOME STREAMS - PARKING
11   SOURCES OF INCOME- DEVELOPMENT OF COMPLEX SITES
12   SOURCES OF INCOME- TRANSACTIONS
13   FOCUS OF INVESTMENT I
14   FOCUS OF INVESTMENT II
15   INVESTMENT - RISK MANAGEMENT
16   EXAMPLES OF SUCCESSFUL DOMAIN DEVELOPERS - PRIVATE COMPANIES
17   MANAGEMENT
18   DDF‘s Competitive Advantage I
19   DDF‘s Competitive Advantage II
20   PERFORMANCE - DOMAIN DEVELOPERS FUND
21   The liquidity of the domain market
22   Major Risks Factors
23   Targets of DDF in size and capacity
24   DDF cooperation with developers, translators, SEO`s
25   Appendix
26   DDF Parking & Arbitrage Revenues
27   Example Traffic Portfolio 1
28   Global Online Advertising Revenues ($ in mil.)
29   Current offers by Brokers and on Markets
30   Historical Deals in Domain names
31   Historical Deals in Websites
32   MORE SOURCES OF INFORMATION
FUND STRUCTURE AND OBJECTIVES


Alternative asset class with high diversification

    •     The Domain Developers Fund is the only open publicly quoted investment fund
          investing in domain names


    •     The fund's business model is strongly diversified both in its sourcing model and its
          generation of revenues.

    •     Domains are purchased both through initial registration and purchase from third parties

                  Revenues are generated by:


                     Traffic Portfolios by Domain Parking generating continuous advertising revenues
                     Developed web sites in order to increase ad revenues and generate
                      recurring fees.
                     Domain and Development sales to third parties


    •     The Internet advertising market relevant for the fund's development will continue to grow
          by 15-20% per year1.




1   Source: Zenith OptiMedia, in http://www.bloomberg.com/news/2010-12-06/web-emerging-markets-to-lead-global-advertising-growth-in-2011.html
DOMAIN MARKET


Domains are the "Internet's Real Estate“                                                                          Large Domain Sale examples
                                                                                                                  Fund.com: 10 Mio. USD
                                                                                                                  FB.com: 8,5 Mio. USD
                                                                                                                  Diamond.com 7,5 Mio USD
    •     Each domain is unique                                                                                   Beer.com 7 Mio USD
    •     Domains once registered can be held indefinitely                                                        Toys.com: 5,1 Mio. USD
                                                                                                                  Russia.com: 1,5 Mio. USD
    •     There is only a limited number of „good Domains“                                                        Slots.com 5,5 Mio USD
    •     Companies compete for the most attractive Domains, e.g. generic terms, as                               Casino.com 5,5 Mio USD
          search engine rankings depend at least partly from the domain name




Large and growing market potential1
    •     The internet advertising market is growing at a double-digit rate every year
    •     The proportion of the internet of the total advertising expenditures should
          rise until 2013 from currently 14% to 18%
    •     The internet market penetration in developing countries is often lower than
          10%, in growth countries hardly more than 40%; so there is more potential
          available than in developed markets




1   Source: Zenith OptiMedia, in http://www.bloomberg.com/news/2010-12-06/web-emerging-markets-to-lead-global-advertising-growth-in-2011.html
DOMAIN-MARKET – DOMAIN PURCHASE AND SALE


Registration                                                                                                                        Different acquisition
                                                                                                                                    alternatives
Domains can generally be registered by everybody to his or her own name*. The
costs are mostly very low. New technologies and developments generate
continuously demand for new Keywords.


Drop Market
After the expiration of the registration period (drop) the rights to a domain expire,
if the owner does not extend. The domain can be registered by others. The costs
are generally limited to the registration fee but great domains that drop are
auctioned off among domainers. There are 3 main platforms for this business:
Namejet.com, Pool.com, Snapnames.com


Secondary Market
Already registered domains can be acquired from the owner. The prices are
based on negotiations as well as valuation agent indications.
This is done in two variations:
 1. Direct purchase (an employee of DDF works permanently on the address
      and negotiations with private sellers)
 2. SEDO, Flippa, Moniker etc. (mostly for sales below €5,000, because the
      fees above 15% are not justifiable for larger transactions)




* Domains are just registered for a certain period. The owner has a privilege to extend, which he has to exercise explicitly. Registrations of domains may be subject to certain
restrictions (e.g. exclusion of non-citizens)
DOMAIN-MARKET - PURCHASING PROCESS


Structured, faster purchasing process and Due Diligence
Up to 10T€ per Domain or Portfolio:
 •    Managers are the only ones allowed to purchase
 •    Domain value-check through Estibot.com
 •    Keyword-check by search engine
 •    Domain value-check through comparable deals
 •    Due Diligence for the safety of Trademarks
 •    Due Diligence to the legal situation of the Top Level Domain
 •    Compliance with the Asset Allocation
 •    If possible Traffic Check or Test Period up to 90 days
 •    Payment only via market place or through trust account (escrow.com)


Domains or portfolios over additional 10K EUR:
 •  Approval of a second director
 •  Valuation through Sedo or Moniker
 •  Development of liquidity strategy


Domains or portfolios over additional 100K EUR:
 •  With approval of at least one of the board advisors

Acquisitions of Websites / Developed Domains
 •  Additional DD for the business model
 •  Test running the site for 30 days before payment
DOMAIN AND WEBSITES MARKET
    Increasing market volume
    More activity in Website trading
    Increasing prices

•     The development of the domain-sales from SEDO and Afternic show s                           Sum of known Domain-Sales
      strong growth, on average 28% per year
                                                                                           250
•     In 2010 the sale of sex.com was executed for 10 Mio.€ which affects
      the stats.
                                                                                           200
•     The development during 2007 - 2012 can be seen to have a minimal
      correlation with the general economic development of the time.
                                                                                           150
•     The average value of the domain sales of .de-Domains barely changed
      and have remained at 1.000 - 1.300 per sale since 2004 which is to be                100
      attributed to the high commissions on Sedo and Afternic, sales of higher
      value are in general made without brokers or on other platforms.

•     From this we can conclude that the number of managed domains has
                                                                                            50

      risen considerably.
                                                                                              0
•     The domain madrid.net (owned by DDF), which was sold in 2005 for 20
      T$, 2008 for 43 T$ and in 2010 for 55 T$, shows the general upward
      price trend.

•     Flippa.com concentrates on developed sites/domains and shows the
                                                                                                                                 Flippa
                                                                                                                                 Others
      fastest growth of all platforms, trading in developed sites is relatively
      new.                                                                                                                       Afternic

•     It is very difficult to estimate the total size of the market, its well
                                                                                                                                 Sedo

      known that most deals over 20.000 USD are not done on any of the
      platforms but privately between people. We would estimate the
      private market in domains to be 4x as large which would bring
      yearly sales up to a billion USD, not including sales of Websites.




    Source: SEDO
    Domain sales run predominantly over other platforms, which is why the average price of SEDO remains tendentiously constant
DOMAIN MARKET - EVALUATION COMPONENTS


  • Similar to classic media, such as, magazines and television, the value of a domain is mainly                            Value based on expected
     placed according to the expected number of contacts. The factors shown below will be used                              contacts and direct
     for this evaluation.                                                                                                   navigation traffic.
  • The estimate attained will be compared to the estimated selling prices of similar
     domains, e.g. the same domain from a different country, aligned.

  • The most reliable evaluation services are currently SEDO, Estibot, Domainindex, Moniker
     and Godaddy. These will also be used to calculate the value of the funds (except
     Domainindex)
                                                                                                                            Established evaluation
  • Typical evaluation multiples for traffic domains are between 2x - 4x annual turnover.                                   services: SEDO, Domainindex
                                                                                                                            and Estibot



Meaning
                                          Memorability
 Length
                                         Top-Level Domain                           Expected Traffic
 Word count                                                                                                                Estimated value based
                                                                                           x
                                                                                 Expected value per Visit
                                                                                                                           on Multiple
                                          Number search
 Received numbers

                                          Current traffic
 Pronounceability                                                                                                          Compare with estimated
                                                                                                                           selling prices of similar
                                          Age                                                                              domains
 Singular/Plural
Source: Own representation based on factors from e.g. http://blog.domaintools.com/2011/01/domain-valuation-how-to-value-a-domain-name
FOUR LESSONS ON DOMAINS
INCOME STREAMS - PARKING


 •    Income will be generated on a per click basis with the help of Domain
      Parking.

 •    Domains are purchased in Traffic Portfolios of hundreds, sometimes
      thousands of domains.

 •    Usual evaluation: 20 - 40 months of turnover, depending in stability                       Example of sponsored links on
      and quality of traffic and domains                                                         parked page provided by
                                                                                                 Domainsponsor.com using a
                                                                                                 Google feed.

Business model:

 •    Parking: Domain becomes "parked" for example, with
      Domainsponsor.com, Bodis.com or Voodoo.com Domain
      Parking, these provide very simple sites for this, which are
      filled with Google, Yahoo or affiliate sponsored links
 .
 •    Domains with typing errors of well frequented Sites are often
      used, for example, facebok.de.Other examples are simply
      generic terms such as howareyou.com or locations, etc. that
      users simply directly navigate to. Other parked domains are
      simply short names such as in.co.uk which receives 200
      visits/day (owned by DDF)

 •    Problems faced are the technical risk that browsers are
      becoming more adept at picking up on spelling errors.

 •    Micrositing: Small sites are set up, which are indexed by the
      search-engines for the purpose of selling advertising on the
      site. DDF is using a special technique on Rebuildthis.com
      where it rebuilds sites that existed earlier on a domain that
      dropped.
                                                                      Example from the Portfolio: howareyou.com, anonyurl.com
SOURCES OF INCOME- DEVELOPMENT OF COMPLEX SITES

•   Some high value domains in the portfolio are being developed into full projects.
    The yields come from advertisement, services (memberships etc.) and future
    sales.

•   The development will be conducted by a development team located in Ukraine
    or with experienced partners according to the specific domain.

•   Additionally DDF plans to purchase well working sites with revenue and
    combine them with high value domain names, rebrand them and improve
    the sites technicaly as well as SEO wise.



     belgium.net
     In a joint venture with Senza Limiti, DDF developed a directory of
     businesses located in Belgium, the site is monetizing on adwords
     and affiliations.
     Month 1: 88 €
     Month 2: 296 €
     Month 3: 660 €
     Month 4: 1190 €
     Month 5: 1233 €
     Month 6: 1454 €
     Month 7: 1308 €

     Patentsbase.com
     A joint venture with RAN, we developed the worlds largest
     database of patents, the site hosts 8,6 Mio. Patents and 26
     Terabyte of data. The site is online but is still under
     development.

     Nameless.com
     The latest addition to the developments of DDF, a new type of
     domain market.

     Exhibitions.com
     Launched in August 2012, exhibitions.com is an international
     directory of exhibitions.
                                                                             Examples from the portfolio:
                                                                             exhibitions.com, holland.net, nameless.com, patentsbase.com
*see also: www.dnjournal.com/archive/lowdown/2009/dailyposts/20091014.html
INCOME SOURCES- TRANSACTIONS

  •       Depending on the quality of the domain and the development behind the industry, the
          domain can increase its value up to multiple times 100%.

  •       Although the focal point of the DDF lies with a Buy-and-Hold strategy, the possibility of
          beneficial sales offers, relating to single domains is also possible.

  •       The sale is concluded in auction or directly with the person or company interested.

  •       Primarily, "Domain-Pros" take part in auctions.

  •       The Goal of every Domain investor is to find an “end customer sale” which usually
          generates a 10 to 20 times the purchase price. Between domainers price increases are
          around 5 to 10% each year.


      DOMAIN                    SOLD FOR                                    DATE           PURCHASE PRICE            NAVPRICE       PROFIT
      SALES VIA SEDO
      ngrams.com                                                    17500   Aug/10/2012                        280            280      17220
      pizza.com.ng                                                   2800   Apr/23/2012                         25             25       2775
      faqly.com                                                      1790   Oct/25/2011                         25             25       1765
      kurdistan.net                                                 10000   Sep/20/2011                       2300           2300       7700
      cheapcars.in                                                   4850   Jun/13/2011                        900            900       3950
      msnman.com                                                     1650   Jun/09/2011                         25             25       1625
      redporntube.com                                                4000   May 21, 2012                        25             25       3975
      ISIN.org                                                      40000   May 08, 2012                       790            790      39210
      die.com                                                       70000   May 08, 2012                     35000          35000      35000
      howareyou.com                                                 45000   Dec 05, 2011                      5500           5500      39500
      Cars.net                                                     170000   Jun 16, 2011                    125000         125000      45000
                                                                                                             example: Sales of DDF




Source: http://domainauctions.moniker.com/archive
FOCUS OF INVESTMENT I
The DDF diversifies its investment system of various Domain-
classes and Business-models:

                                                                                       Premium Domains:
                                                                                       exhibitions.com
Prime Domain Names with Brand Potential                                                england.net
                                                                                       portugal.net
 •   Premium single-word Domains: Generic, just one word comprehensive, in             madrid.net
     normal linguistically used Domain names.                                          species.com
 •   Key-word Domains: Domains, whose names describe a specific theme.                 allergytesting.com
 •   Other Domains: Good sounding, easy to remember and brand suitable                 stockratings.com
     Domains
                                                                                       Websites:
                                                                                       Patentsbase.com
                                                                                       Books.so
                                                                                       Tcm.org
                                                                                       Madrid.net
Revenue generating Websites
 •   Websites with revenue can be purchased between 20 and 50 month of ROI             Traffic Names
 •   Websites usually have income from affiliations, adwords or dropshiping            wwwtransito.com
 •   In the future DDF plans to purchase websites and combines them with               wwwmisionsucre.com
     great premium domain names.                                                       cinema2011.com
                                                                                       bbb2011.com
                                                                                       laprefrente.com

Traffic Portfolios
 •   Portfolios are sets of several hundreds to thousands of domain names
     generating income at parking companies by CPC
 •   There are various classes of portfolios depending on the source of traffic
 •   One source of traffic are backlinks from earlier sits that have been built on a
     domain
 •   Best source of traffic is pure type-in traffic
FOCUS OF INVESTMENT II


                                                                                    Emerging Markets:
Emerging Market Domain Names                                                        patent.in
 •   Top Level Domains for developing countries with low Internet penetration       motors.in
     offer outstanding opportunities to profit from the upswing of national         vodka.in
     economies due to the fact that there are still many very good Domains          Children.in
     which are unassigned.                                                          Domains.in
                                                                                    Corporate.tw
 •   Current focus markets are Pakistan, India and Hongkong.                        Billboards.tw
                                                                                    Poker.sg
                                                                                    gamble.sg
                                                                                    emails.sg
Future Key words                                                                    jobs.pe
 •   Through observation of various fields of knowledge an attempt is being
     made to predict trends in developing technologies which are as yet not fully   Future Key Words:
     widespread or investigated for the purpose of later capitalising on their      nanoreifen.de
                                                                                    nanorams.de
     increase in popularity.
                                                                                    ubidules.net
 •   A current example is nanotechnology: DDF holds nanoreifen.de and               hivshots.net
     nanorams.de                                                                    dnasequencers.com

                                                                                    Domain Landrushes:
                                                                                    In.co.uk
                                                                                    f.co.uk
                                                                                    pr.co.uk
Domain Landrushes                                                                   napoléon.fr
•    From time to time, registries release new domains, usually very short terms    Restaurantes.co
     such as 1 and 2 letter domains, or IDN domains with special characters or      Andes.co
     second level domains such as Colombia which released .co in 2010, which        dieta.co
     earlier was .com.co                                                            méditerranée.fr
                                                                                    intérieur.fr
                                                                                    conférences.fr
                                                                                    lycéeprivé.fr
INVESTMENT - RISK MANAGEMENT

DDF pursues a consistent minimizing of risks, in order to optimize risks, liquidity
and net yields.



                                            remark                                       % now          % goal (2014)
´A.) TLDs

 •    Generic TLD´s                         com, .net, .org…                             70%            75%
 •    ccTLD´s                               co.uk, .de,.at,.nl,.es…                      20%            20%
 •    Emerging TLD´s                        pk, .in, .br, .co, .pe…                      10%            5%


B.) Type

 •    Premium Domains                       purchase price: 10-500K                      60%            40%
 •    Websites                              purchase price: 10-500K                       5%            20%
 •    Emerging markets                      registrations & up to 10K                    12%             5%
 •    Traffic Portfolios                    purchase price: 100-1 Mio                    12%            30%
 •    Future Keywords                       registrations & up to 5K                      1%             1%
 •    Landrushes                            registrations & up to 50K                    10%             4%



 Additionally, depending on capital entrances, between 5 and 15% in cash will be kept. The money is partly used for advertisement
 and/or advertising arbitrage (utilization of price discrepancies for Keywords from different markets or between different Keywords).
EXAMPLES OF SUCCESSFUL DOMAIN DEVELOPERS
PRIVATE COMPANIES

                                                                                                                             whisky.com by Castello Cities
Frank Schilling1
Holds one of the worlds biggest portfolios with approximately 1 Mil. Domains and
yearly income from advertising which are clearly in the double mil. USD area. According
to its own data about 250 Domains were sold for an approximate total of 7 million USD in
the second half of 2010.



Castello Cities Internet Network2
Specialized in the development of sites for cities such as palmsprings.com, local
services and generic terms like whisky.com specializes and holds one of the highest
value Domain portfolios, with a focus on a value increase of the domains through
development and also partially advertising takings > 1 Mil. USD per website.


                                                                                                                             phone.com by Internet Real Estate
Internet Real                Estate3
Follows a similar business model to Castello with partially very costly development of
valuable Domains like phone.com, chocolate.com or patents.com. The
company, founded in 2001, has Domains like beer.com, diamond.com and
shop.com, sold each for multiple Mil. USD and is seen as the market leader of premium
Domains.




1 http://www.dnjournal.com/cover/2007/december.htm http://www.thedomains.com/2011/02/01/schilling-announces-he-told-7-million-dollars-in-domains-since-july
2 http://www.dnjournal.com/cover/2006/december.htm , http://www.dnjournal.com/cover/2011/january-page3.htm
3 http://internetrealestate.com/brands/ , http://www.dnjournal.com/cover/2005/september.htm
MANAGEMENT


                    Michael Marcovici                                                   Alberto Sanz de Lama




•   Michael Marcovici´s experience in the field of Online-           •   Alberto Sanz has been active in the Internet Market for a long
    Business, reaches back as far as 1991.                               time and has gained a considerably high reputation in this
                                                                         field. Formerly as the CEO of eBay Austria and
•   He is the founder of the "Austria Börsenbrief", a magazine for       Switzerland, today he is the Managing Director of
    finance experts, and has worked for five years as a private          autoscout24.com.
    equity-fundmanager.
                                                                     •   Alberto Sanz studied economics in Zürich and earned an MBA
•   Up until 2006 he was Europe's biggest eBay-powerseller.              from the renowned INSEAD-University in Fontainebleau.

•   Michael Marcovici has been active in the domain market           •   For 5 years, Alberto Sanz worked as the Brand Manager at
    since 2002, and in 2005 had started working on a systematic          Procter & Gamble in Switzerland and Austria and afterwards at
    domain name trading and the build up of valuable domain              McKinsey. He was then the Vice President of Mobipay, an
    portfolios.                                                          online payment platform, for 3 years.

•   Michael's success as a CEO also includes strategic               •   Domain Developer Fund profits from his experience and
    decisions as well as being responsible for domain purchases          network in the online market.
    and its funds's Asset Allocation.
                                                                     •   Alberto Sanz is involved when important decisions are made.
•   Michael Marcovici is a regular guest and speaker at domain           He is an expert concerning search engines and the search
    events and thus he has very good connections in this line of         engine optimization needs of companies.
    business. He is also a shareholder of Domainindex.com, a
    domain evaluation and tool company co owned with
    domaintools.com
DDF‘s Competitive Advantage I


                    EXPERIENCE




     GLOBAL
                                   PROPRIETARY
HIGH SKILLS - LOW
                                    RESEARCH
COST WORKFORCE




         KNOW HOW                ACCESS
DDF‘s Competitive Advantage II

   EXPERIENCE                                              KNOW HOW
                                                         Deep technical knowledge
30 years of experience in                                  on domains as well as
 website development                                             website
        and sales                                        development, scaling and
                                                                operating.
  10 years experiene in
 building and managing                                   SEO know how, attracting
    remote teams of                                      millions of visitors through
     developers and                                        organic search traffic.
        designers.
                                                          Experts in monetization


  PROPRIETARY
                                   ACCESS                  WORKFORCE
   RESEARCH
  Proprietary data and
 tools to identify under    DDF Principals located in
                                                        Global low cost high skills
  valued websites and         Vienna, Munich and
                                                                workforce
         domains.                   HongKong
                                                         Network of top brokers
Lists of thousands active   Synchronized outsourcing
                                                           buyers and sellers
  buyers and sellers for             strategy
                                                        Tied into industry events
       domains and          Cost effective geographic
                                                            and associations.
websites, research on top           footprint.
         affiliates.
PERFORMANCE - DOMAIN DEVELOPERS FUND
Domain Market Liquidity



Different classes of Domains have different type of liquidity. The table below contains the planned percentage that DDF will invest
in the various fields, the general liquidity of the class and the expected time to sell the assets.


Type of asset Liquidation Market                                       Planned %     Liquidity      Time to sell
Premium Domains            Markets, Brokers, Domainers, Developers     ´60%          Good           1 to 6 months
Websites                   Developers                                   20%          Good           3 to 6 months
Emerging markets           Domainers, Brokers                            5%          Low            up to 1 year
Traffic Portfolios         Brokers, Domainers                           30%          High           1 to 3 months
Future Keywords            Domainers                                     1%          Low            up to 1 year and longer
Landrushes                 Markets, Brokers, Domainers, Developers       4%          Low            up to 1 year and longer



 Additionally, depending on capital entrances, between 5 and 15% of the AUM are kept in cash. The money is partly used for advertisement
 and/or advertising arbitrage and as a reserve to deal with redemptions and fast deals.
Targets of DDF in size and capacity




•   Our target is to develop the fund in five years to a 50 Mio USD investment fund

•   We also discuss the possibility to launch a Luxembourg SIF as a feeder fund –
    this is an ption for DDF as soon as the fund has a volume of 30 Mio USD

•   We see a capacity limit of the fund currently at 1 bn USD
Appendix




           Domain Developers Fund Stand 22.03.2011
DDF Parking & Arbitrage Revenues
Example Traffic Portfolio 1




Total income 30.000 USD/month
Sales Price: 750.000 USD
Global Online Advertising Revenues ($ in mil.)

                    REGION                              2010            2011E                2012E     2013E      2014E      2015E
 NORTH AMERICA                                        $ 27,800          $32,804          $37,233      $41,700    $46,287    $50,916
                                    Y/Y Growth            --             18%                 13.5%      12%        11%        10%
                                      % of total       41.1%            41.8%                41.4%     41.1%      40.6%      40.2%
 WESTERN EUROPE                                       $20,500           $23,063          $26,061      &28,927    $31,820    $34,684
                                    Y/Y Growth            --            12.5%                 13%       11%        10%        9%
                                      % of total       30.3%            29.4%                29.0%     28.5%      27.9%      27.4%
 ASIA PACIFIC                                         $15,200           $17,632          $20,541      $23,622    $27,048    $30,834
                                    Y/Y Growth            --            16.0%                16.5%     15.0%      14.5%      14.0%
                                      % of total       22.5%            22.5%                22.9%     23.3%      23.7%      24.3%
 EASTERN EUROPE                                        $1,900           $2,195               $2,568    $2,953     $3,337     $3,754
                                    Y/Y Growth            --            15.5%                17.0%     15.0%      13.0%      12.5%
                                      % of total        2.8%             2.8%                2.9%      2.9%       2.9%       3.0%
 LATIN AMERICA                                         $1,850           $2,220               $2,731    $3,305     $3,966     $4,719
                                    Y/Y Growth            --            20.0%                23.0%     21.0%      20.0%      19.0%
                                      % of total        2.7%             2.8%                3.0%      3.3%       3.5%       3.7%
 MIDDLE EAST & AFRICA                                   $350             $508                $761      $1,066     $1,439     $1,870
                                    Y/Y Growth            --            45.0%                50.0%     40.0%      35.0%      30.0%
                                      % of total        0.5%             0.6%                0.8%      1.0%       1.3%       1.5%
 TOTAL WORLDWIDE ADVERTISING                          $67,600           $78,421          $89,894      $101,573   $113,896   $126,778
                                    Y/Y Growth            --            16.0%                14.6%     13.0%      12.1%      11.3%
SOURCE: Interactive Advertising Bureau (IAB), Magna, eMarketer, Barclays Capital estimates
Current offers by Brokers and on Markets


                  SITE                    BROKER        REVENUE/Y    PROFIT/Y   MULTIPLE(m)   VISITORS/Y    ESTABLISHED    PRICE

Niche Forum and Daily Deal Business      WeSellYSite     1.666.000   476.000       38 x        1.500.000       2000       1.550.000

Travel Business - Advertising Driven     WeSellYSite     321.000     181.000       40 x        1.880.000       2004       600.000

Drop Shipping - Computers and
                                         WeSellYSite     3.000.000   145.000       45 x         90.000         2009       550.000
Accessories

Shoe Forum & Company                      WeBrokr        1.000.000   600.000       130 x      60.000.000       2003       6.500.000

Motorcycle Fairings                       WeBrokr        190.000      53.000       22 x        200.000         2008       100.000

Technology Forum                          WeBrokr        860.000     750.000       72 x       100.000.000      2008       4.500.000

Candle Reseller site                      WeBrokr        280.000     100.000       50 x        120.000         1999       500.000

Custom clothing Business                 QuietlightB.    460.000     200.000       30 x          n.a.           n.a.      550.000

VA Training and Certification Business   QuietlightB.    205.001     127.000       30 x          n.a.           n.a.      300.000

Diamond Jewlery Business                 QuietlightB.    340.000      90.000       36 x          n.a.           n.a.      270.000

Daily Online Magazine                     Latonas        175.000      45.000       45 x        360.000         2009       170.000

Rhinomart.com                             Latonas        360.000      71.000       22 x        300.000         2011       125.000

Ghacks.net                                Latonas        323.000     300.000       72 x       30.000.000       2005       1.800.000

Ebookee.org                               Latonas        580.000     575.000       41 x       60.000.000       2007       2.000.000

Email Content Management                  Latonas        370.000     300.000       40 x        200.000         2005       1.000.000
Historical Deals in Domain names
sex.com                13,000,000   USD   2010-11-17   Sedo
                                                                           datarecovery.com       1,659,000   USD   2008-03-04   PvtSale
tenhost.com             9,999,999   USD   2010-05-15   Afternic
                                                                           fly.com                1,600,000   USD   2010-09-12   Sedo
beer.com                7,000,000   USD   2004-01-01   -
                                                                           branson.com            1,600,000   USD   2006-01-01   -
slots.com               5,500,000   USD   2010-06-02   Moniker             russia.com             1,500,000   USD   2009-01-01   Sedo
toys.com                5,100,000   USD   2009-01-01   BankruptcyAuction   tandberg.com           1,500,000   USD   2007-02-13   PvtSale
korea.com               5,000,000   USD   2000-01-01   -                   cameras.com            1,500,000   USD   2006-11-07   Moniker

asseenontv.com          5,000,000   USD   2000-01-01   -                   marketingtoday.com     1,500,000   USD   2005-01-01   -

clothes.com             4,900,000   USD   2009-08-19   PvtSale             deposit.com            1,500,000   USD   2000-01-01   -
                                                                           vista.com              1,250,000   USD   2007-11-13   PvtSale
freecreditcheck.com     3,500,000   USD   2008-10-02   SnapNames
                                                                           feedback.com           1,230,000   USD   2003-01-01   -
altavista.com           3,250,000   USD   1999-01-01   -                   scores.com             1,180,000   USD   2007-06-05   Moniker
candy.com               3,000,000   USD   2009-01-01   PvtSale             chinese.com            1,120,008   USD   2007-07-24   Sedo
                                                                           call.com               1,100,000   USD   2010-09-16   Sedo
vodka.com               3,000,000   USD   2006-12-19   Sedo
                                                                           flying.com             1,100,000   USD   2010-04-07   PvtSale
shopping.de             2,858,945   USD   2009-09-08   PvtSale
                                                                           mercury.com            1,100,000   USD   2000-01-01   -
creditcards.com         2,750,000   USD   2004-01-01   PvtSale             cruises.co.uk          1,099,798   USD   2008-02-05   PvtSale
                                                                           dancing.com            1,058,830   USD   2008-10-02   SnapNames
pizza.com               2,605,000   USD   2008-04-03   Sedo
                                                                           wallstreet.com         1,030,000   USD   2005-01-01   -
social.com              2,600,000   USD   2011-07-07   Moniker
                                                                           webcam.com             1,020,000   USD   2009-06-09   Rick
creditscores.com        2,588,240   USD   2008-10-02   SnapNames
                                                                           PersonalLoans.com      1,000,000   USD   2012-02-29   DomainNameSales
affiliateprogram.com    2,352,950   USD   2008-10-02   SnapNames           dudu.com               1,000,000   USD   2012-01-11   Sedo
coupons.com             2,200,000   USD   2000-01-01   -                   domainname.com         1,000,000   USD   2011-05-18   Boxcar/
autos.com               2,200,000   USD   1999-01-01   -
                                                                           guy.com                1,000,000   USD   2007-11-27   Sedo
telephone.com           2,000,000   USD   2000-01-01   -                   topix.com              1,000,000   USD   2007-03-13   PvtSale
england.com             2,000,000   USD   1999-01-01   -                   eflowers.com           1,000,000   USD   2003-01-01   -

savings.com             1,900,000   USD   2003-01-01   -                   whitehousecrisis.com   1,000,000   USD   2000-08-01   PvtSale
seniors.com             1,800,000   USD   2007-07-03   Moniker
                                                                           cyberworks.com         1,000,000   USD   2000-07-01   PvtSale
dating.com              1,750,000   USD   2010-06-16   Moniker
auction.com             1,700,000   USD   2009-01-01   PvtSale             britain.com            1,000,000   USD   1999-01-01   -
Historical Deals in Webistes (in USD) Example, not for DDF

WEBSITE NAME                     DESCRIPTION           PROFIT / MONTH   SALES PRICE   MULTIPLE
                                                                                        33x
eBookee.org                 eBooks Search Engine           60.000       2 Mil.

                                                                                        66x
planetRX.com                Medical Supply ecommerce       18.000          1,2 Mil.

                                                                                        10x
Bloggingtothebank.com            Marketing site            90.000         900.000

                                                                                        100x
BonusBonusBonus.com           Gambling Information         7.500          750.000

                                                                                        10x
Makecashtakingsurveys.biz           surveys                39.000         395.000

                                                                                        22x
Inquisitr.com                     News                     15.000         330.000

                                                                                        14x
Fishflashgames.com                flashgames               18.000         250.000


Mp3mixx.com                     mp3 links / Music          20.000         250.000       22x


Pitchingmachinesnow.com           eCommerce                8.300          149.000       17x
MORE SOURCES OF INFORMATION

About DDF
http://domaindevelopersfund.com
www.youtube.com
http://prezi.com/yanrbdrmgnhf/the-history-of-domains/
http://prezi.com/mv1439tzgrjw/the-value-of-domains/
www.ft.com
www.iaireview.org
www.fondsexklusiv.at
www.businesswire.com




About Domain Names
http://www.dnjournal.com/
http://www.elliotsblog.com/
http://www.thedomains.com/




Domainindex.com
Domainindex.com is a project developed by Michael Marcovici, financed by domainers and domaintools.com. It appraises teh value of domain names and
carries a suite of tools for domainers and domain investors, if you wish to use the system please use the login:
http://domainindex.com/
Hong:hong
Thank You
We will gladly answer all your questions and provide you with further information:

                      Michael Marcovici MM@DDF.LU
            Harald Steinbichler harald.steinbichler@gbr-fs.com

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Ddf presents4.ppt

  • 1. Domain Developers Fund Stand 22.03.2011
  • 2. CONTENTS 3 FUND STRUCTURE AND OBJECTIVES 4 DOMAIN MARKET 5 DOMAIN-MARKET – DOMAIN PURCHASE AND SALE 6 DOMAIN-MARKET - PURCHASING PROCESS 7 DOMAIN AND WEBSITES MARKET 8 DOMAIN MARKET - EVALUATION COMPONENTS 9 FOUR LESSONS ON DOMAINS 10 INCOME STREAMS - PARKING 11 SOURCES OF INCOME- DEVELOPMENT OF COMPLEX SITES 12 SOURCES OF INCOME- TRANSACTIONS 13 FOCUS OF INVESTMENT I 14 FOCUS OF INVESTMENT II 15 INVESTMENT - RISK MANAGEMENT 16 EXAMPLES OF SUCCESSFUL DOMAIN DEVELOPERS - PRIVATE COMPANIES 17 MANAGEMENT 18 DDF‘s Competitive Advantage I 19 DDF‘s Competitive Advantage II 20 PERFORMANCE - DOMAIN DEVELOPERS FUND 21 The liquidity of the domain market 22 Major Risks Factors 23 Targets of DDF in size and capacity 24 DDF cooperation with developers, translators, SEO`s 25 Appendix 26 DDF Parking & Arbitrage Revenues 27 Example Traffic Portfolio 1 28 Global Online Advertising Revenues ($ in mil.) 29 Current offers by Brokers and on Markets 30 Historical Deals in Domain names 31 Historical Deals in Websites 32 MORE SOURCES OF INFORMATION
  • 3. FUND STRUCTURE AND OBJECTIVES Alternative asset class with high diversification • The Domain Developers Fund is the only open publicly quoted investment fund investing in domain names • The fund's business model is strongly diversified both in its sourcing model and its generation of revenues. • Domains are purchased both through initial registration and purchase from third parties Revenues are generated by:  Traffic Portfolios by Domain Parking generating continuous advertising revenues  Developed web sites in order to increase ad revenues and generate recurring fees.  Domain and Development sales to third parties • The Internet advertising market relevant for the fund's development will continue to grow by 15-20% per year1. 1 Source: Zenith OptiMedia, in http://www.bloomberg.com/news/2010-12-06/web-emerging-markets-to-lead-global-advertising-growth-in-2011.html
  • 4. DOMAIN MARKET Domains are the "Internet's Real Estate“ Large Domain Sale examples Fund.com: 10 Mio. USD FB.com: 8,5 Mio. USD Diamond.com 7,5 Mio USD • Each domain is unique Beer.com 7 Mio USD • Domains once registered can be held indefinitely Toys.com: 5,1 Mio. USD Russia.com: 1,5 Mio. USD • There is only a limited number of „good Domains“ Slots.com 5,5 Mio USD • Companies compete for the most attractive Domains, e.g. generic terms, as Casino.com 5,5 Mio USD search engine rankings depend at least partly from the domain name Large and growing market potential1 • The internet advertising market is growing at a double-digit rate every year • The proportion of the internet of the total advertising expenditures should rise until 2013 from currently 14% to 18% • The internet market penetration in developing countries is often lower than 10%, in growth countries hardly more than 40%; so there is more potential available than in developed markets 1 Source: Zenith OptiMedia, in http://www.bloomberg.com/news/2010-12-06/web-emerging-markets-to-lead-global-advertising-growth-in-2011.html
  • 5. DOMAIN-MARKET – DOMAIN PURCHASE AND SALE Registration Different acquisition alternatives Domains can generally be registered by everybody to his or her own name*. The costs are mostly very low. New technologies and developments generate continuously demand for new Keywords. Drop Market After the expiration of the registration period (drop) the rights to a domain expire, if the owner does not extend. The domain can be registered by others. The costs are generally limited to the registration fee but great domains that drop are auctioned off among domainers. There are 3 main platforms for this business: Namejet.com, Pool.com, Snapnames.com Secondary Market Already registered domains can be acquired from the owner. The prices are based on negotiations as well as valuation agent indications. This is done in two variations: 1. Direct purchase (an employee of DDF works permanently on the address and negotiations with private sellers) 2. SEDO, Flippa, Moniker etc. (mostly for sales below €5,000, because the fees above 15% are not justifiable for larger transactions) * Domains are just registered for a certain period. The owner has a privilege to extend, which he has to exercise explicitly. Registrations of domains may be subject to certain restrictions (e.g. exclusion of non-citizens)
  • 6. DOMAIN-MARKET - PURCHASING PROCESS Structured, faster purchasing process and Due Diligence Up to 10T€ per Domain or Portfolio: • Managers are the only ones allowed to purchase • Domain value-check through Estibot.com • Keyword-check by search engine • Domain value-check through comparable deals • Due Diligence for the safety of Trademarks • Due Diligence to the legal situation of the Top Level Domain • Compliance with the Asset Allocation • If possible Traffic Check or Test Period up to 90 days • Payment only via market place or through trust account (escrow.com) Domains or portfolios over additional 10K EUR: • Approval of a second director • Valuation through Sedo or Moniker • Development of liquidity strategy Domains or portfolios over additional 100K EUR: • With approval of at least one of the board advisors Acquisitions of Websites / Developed Domains • Additional DD for the business model • Test running the site for 30 days before payment
  • 7. DOMAIN AND WEBSITES MARKET Increasing market volume More activity in Website trading Increasing prices • The development of the domain-sales from SEDO and Afternic show s Sum of known Domain-Sales strong growth, on average 28% per year 250 • In 2010 the sale of sex.com was executed for 10 Mio.€ which affects the stats. 200 • The development during 2007 - 2012 can be seen to have a minimal correlation with the general economic development of the time. 150 • The average value of the domain sales of .de-Domains barely changed and have remained at 1.000 - 1.300 per sale since 2004 which is to be 100 attributed to the high commissions on Sedo and Afternic, sales of higher value are in general made without brokers or on other platforms. • From this we can conclude that the number of managed domains has 50 risen considerably. 0 • The domain madrid.net (owned by DDF), which was sold in 2005 for 20 T$, 2008 for 43 T$ and in 2010 for 55 T$, shows the general upward price trend. • Flippa.com concentrates on developed sites/domains and shows the Flippa Others fastest growth of all platforms, trading in developed sites is relatively new. Afternic • It is very difficult to estimate the total size of the market, its well Sedo known that most deals over 20.000 USD are not done on any of the platforms but privately between people. We would estimate the private market in domains to be 4x as large which would bring yearly sales up to a billion USD, not including sales of Websites. Source: SEDO Domain sales run predominantly over other platforms, which is why the average price of SEDO remains tendentiously constant
  • 8. DOMAIN MARKET - EVALUATION COMPONENTS • Similar to classic media, such as, magazines and television, the value of a domain is mainly Value based on expected placed according to the expected number of contacts. The factors shown below will be used contacts and direct for this evaluation. navigation traffic. • The estimate attained will be compared to the estimated selling prices of similar domains, e.g. the same domain from a different country, aligned. • The most reliable evaluation services are currently SEDO, Estibot, Domainindex, Moniker and Godaddy. These will also be used to calculate the value of the funds (except Domainindex) Established evaluation • Typical evaluation multiples for traffic domains are between 2x - 4x annual turnover. services: SEDO, Domainindex and Estibot Meaning Memorability Length Top-Level Domain Expected Traffic Word count Estimated value based x Expected value per Visit on Multiple Number search Received numbers Current traffic Pronounceability Compare with estimated selling prices of similar Age domains Singular/Plural Source: Own representation based on factors from e.g. http://blog.domaintools.com/2011/01/domain-valuation-how-to-value-a-domain-name
  • 9. FOUR LESSONS ON DOMAINS
  • 10. INCOME STREAMS - PARKING • Income will be generated on a per click basis with the help of Domain Parking. • Domains are purchased in Traffic Portfolios of hundreds, sometimes thousands of domains. • Usual evaluation: 20 - 40 months of turnover, depending in stability Example of sponsored links on and quality of traffic and domains parked page provided by Domainsponsor.com using a Google feed. Business model: • Parking: Domain becomes "parked" for example, with Domainsponsor.com, Bodis.com or Voodoo.com Domain Parking, these provide very simple sites for this, which are filled with Google, Yahoo or affiliate sponsored links . • Domains with typing errors of well frequented Sites are often used, for example, facebok.de.Other examples are simply generic terms such as howareyou.com or locations, etc. that users simply directly navigate to. Other parked domains are simply short names such as in.co.uk which receives 200 visits/day (owned by DDF) • Problems faced are the technical risk that browsers are becoming more adept at picking up on spelling errors. • Micrositing: Small sites are set up, which are indexed by the search-engines for the purpose of selling advertising on the site. DDF is using a special technique on Rebuildthis.com where it rebuilds sites that existed earlier on a domain that dropped. Example from the Portfolio: howareyou.com, anonyurl.com
  • 11. SOURCES OF INCOME- DEVELOPMENT OF COMPLEX SITES • Some high value domains in the portfolio are being developed into full projects. The yields come from advertisement, services (memberships etc.) and future sales. • The development will be conducted by a development team located in Ukraine or with experienced partners according to the specific domain. • Additionally DDF plans to purchase well working sites with revenue and combine them with high value domain names, rebrand them and improve the sites technicaly as well as SEO wise. belgium.net In a joint venture with Senza Limiti, DDF developed a directory of businesses located in Belgium, the site is monetizing on adwords and affiliations. Month 1: 88 € Month 2: 296 € Month 3: 660 € Month 4: 1190 € Month 5: 1233 € Month 6: 1454 € Month 7: 1308 € Patentsbase.com A joint venture with RAN, we developed the worlds largest database of patents, the site hosts 8,6 Mio. Patents and 26 Terabyte of data. The site is online but is still under development. Nameless.com The latest addition to the developments of DDF, a new type of domain market. Exhibitions.com Launched in August 2012, exhibitions.com is an international directory of exhibitions. Examples from the portfolio: exhibitions.com, holland.net, nameless.com, patentsbase.com *see also: www.dnjournal.com/archive/lowdown/2009/dailyposts/20091014.html
  • 12. INCOME SOURCES- TRANSACTIONS • Depending on the quality of the domain and the development behind the industry, the domain can increase its value up to multiple times 100%. • Although the focal point of the DDF lies with a Buy-and-Hold strategy, the possibility of beneficial sales offers, relating to single domains is also possible. • The sale is concluded in auction or directly with the person or company interested. • Primarily, "Domain-Pros" take part in auctions. • The Goal of every Domain investor is to find an “end customer sale” which usually generates a 10 to 20 times the purchase price. Between domainers price increases are around 5 to 10% each year. DOMAIN SOLD FOR DATE PURCHASE PRICE NAVPRICE PROFIT SALES VIA SEDO ngrams.com 17500 Aug/10/2012 280 280 17220 pizza.com.ng 2800 Apr/23/2012 25 25 2775 faqly.com 1790 Oct/25/2011 25 25 1765 kurdistan.net 10000 Sep/20/2011 2300 2300 7700 cheapcars.in 4850 Jun/13/2011 900 900 3950 msnman.com 1650 Jun/09/2011 25 25 1625 redporntube.com 4000 May 21, 2012 25 25 3975 ISIN.org 40000 May 08, 2012 790 790 39210 die.com 70000 May 08, 2012 35000 35000 35000 howareyou.com 45000 Dec 05, 2011 5500 5500 39500 Cars.net 170000 Jun 16, 2011 125000 125000 45000 example: Sales of DDF Source: http://domainauctions.moniker.com/archive
  • 13. FOCUS OF INVESTMENT I The DDF diversifies its investment system of various Domain- classes and Business-models: Premium Domains: exhibitions.com Prime Domain Names with Brand Potential england.net portugal.net • Premium single-word Domains: Generic, just one word comprehensive, in madrid.net normal linguistically used Domain names. species.com • Key-word Domains: Domains, whose names describe a specific theme. allergytesting.com • Other Domains: Good sounding, easy to remember and brand suitable stockratings.com Domains Websites: Patentsbase.com Books.so Tcm.org Madrid.net Revenue generating Websites • Websites with revenue can be purchased between 20 and 50 month of ROI Traffic Names • Websites usually have income from affiliations, adwords or dropshiping wwwtransito.com • In the future DDF plans to purchase websites and combines them with wwwmisionsucre.com great premium domain names. cinema2011.com bbb2011.com laprefrente.com Traffic Portfolios • Portfolios are sets of several hundreds to thousands of domain names generating income at parking companies by CPC • There are various classes of portfolios depending on the source of traffic • One source of traffic are backlinks from earlier sits that have been built on a domain • Best source of traffic is pure type-in traffic
  • 14. FOCUS OF INVESTMENT II Emerging Markets: Emerging Market Domain Names patent.in • Top Level Domains for developing countries with low Internet penetration motors.in offer outstanding opportunities to profit from the upswing of national vodka.in economies due to the fact that there are still many very good Domains Children.in which are unassigned. Domains.in Corporate.tw • Current focus markets are Pakistan, India and Hongkong. Billboards.tw Poker.sg gamble.sg emails.sg Future Key words jobs.pe • Through observation of various fields of knowledge an attempt is being made to predict trends in developing technologies which are as yet not fully Future Key Words: widespread or investigated for the purpose of later capitalising on their nanoreifen.de nanorams.de increase in popularity. ubidules.net • A current example is nanotechnology: DDF holds nanoreifen.de and hivshots.net nanorams.de dnasequencers.com Domain Landrushes: In.co.uk f.co.uk pr.co.uk Domain Landrushes napoléon.fr • From time to time, registries release new domains, usually very short terms Restaurantes.co such as 1 and 2 letter domains, or IDN domains with special characters or Andes.co second level domains such as Colombia which released .co in 2010, which dieta.co earlier was .com.co méditerranée.fr intérieur.fr conférences.fr lycéeprivé.fr
  • 15. INVESTMENT - RISK MANAGEMENT DDF pursues a consistent minimizing of risks, in order to optimize risks, liquidity and net yields. remark % now % goal (2014) ´A.) TLDs • Generic TLD´s com, .net, .org… 70% 75% • ccTLD´s co.uk, .de,.at,.nl,.es… 20% 20% • Emerging TLD´s pk, .in, .br, .co, .pe… 10% 5% B.) Type • Premium Domains purchase price: 10-500K 60% 40% • Websites purchase price: 10-500K 5% 20% • Emerging markets registrations & up to 10K 12% 5% • Traffic Portfolios purchase price: 100-1 Mio 12% 30% • Future Keywords registrations & up to 5K 1% 1% • Landrushes registrations & up to 50K 10% 4% Additionally, depending on capital entrances, between 5 and 15% in cash will be kept. The money is partly used for advertisement and/or advertising arbitrage (utilization of price discrepancies for Keywords from different markets or between different Keywords).
  • 16. EXAMPLES OF SUCCESSFUL DOMAIN DEVELOPERS PRIVATE COMPANIES whisky.com by Castello Cities Frank Schilling1 Holds one of the worlds biggest portfolios with approximately 1 Mil. Domains and yearly income from advertising which are clearly in the double mil. USD area. According to its own data about 250 Domains were sold for an approximate total of 7 million USD in the second half of 2010. Castello Cities Internet Network2 Specialized in the development of sites for cities such as palmsprings.com, local services and generic terms like whisky.com specializes and holds one of the highest value Domain portfolios, with a focus on a value increase of the domains through development and also partially advertising takings > 1 Mil. USD per website. phone.com by Internet Real Estate Internet Real Estate3 Follows a similar business model to Castello with partially very costly development of valuable Domains like phone.com, chocolate.com or patents.com. The company, founded in 2001, has Domains like beer.com, diamond.com and shop.com, sold each for multiple Mil. USD and is seen as the market leader of premium Domains. 1 http://www.dnjournal.com/cover/2007/december.htm http://www.thedomains.com/2011/02/01/schilling-announces-he-told-7-million-dollars-in-domains-since-july 2 http://www.dnjournal.com/cover/2006/december.htm , http://www.dnjournal.com/cover/2011/january-page3.htm 3 http://internetrealestate.com/brands/ , http://www.dnjournal.com/cover/2005/september.htm
  • 17. MANAGEMENT Michael Marcovici Alberto Sanz de Lama • Michael Marcovici´s experience in the field of Online- • Alberto Sanz has been active in the Internet Market for a long Business, reaches back as far as 1991. time and has gained a considerably high reputation in this field. Formerly as the CEO of eBay Austria and • He is the founder of the "Austria Börsenbrief", a magazine for Switzerland, today he is the Managing Director of finance experts, and has worked for five years as a private autoscout24.com. equity-fundmanager. • Alberto Sanz studied economics in Zürich and earned an MBA • Up until 2006 he was Europe's biggest eBay-powerseller. from the renowned INSEAD-University in Fontainebleau. • Michael Marcovici has been active in the domain market • For 5 years, Alberto Sanz worked as the Brand Manager at since 2002, and in 2005 had started working on a systematic Procter & Gamble in Switzerland and Austria and afterwards at domain name trading and the build up of valuable domain McKinsey. He was then the Vice President of Mobipay, an portfolios. online payment platform, for 3 years. • Michael's success as a CEO also includes strategic • Domain Developer Fund profits from his experience and decisions as well as being responsible for domain purchases network in the online market. and its funds's Asset Allocation. • Alberto Sanz is involved when important decisions are made. • Michael Marcovici is a regular guest and speaker at domain He is an expert concerning search engines and the search events and thus he has very good connections in this line of engine optimization needs of companies. business. He is also a shareholder of Domainindex.com, a domain evaluation and tool company co owned with domaintools.com
  • 18. DDF‘s Competitive Advantage I EXPERIENCE GLOBAL PROPRIETARY HIGH SKILLS - LOW RESEARCH COST WORKFORCE KNOW HOW ACCESS
  • 19. DDF‘s Competitive Advantage II EXPERIENCE KNOW HOW Deep technical knowledge 30 years of experience in on domains as well as website development website and sales development, scaling and operating. 10 years experiene in building and managing SEO know how, attracting remote teams of millions of visitors through developers and organic search traffic. designers. Experts in monetization PROPRIETARY ACCESS WORKFORCE RESEARCH Proprietary data and tools to identify under DDF Principals located in Global low cost high skills valued websites and Vienna, Munich and workforce domains. HongKong Network of top brokers Lists of thousands active Synchronized outsourcing buyers and sellers buyers and sellers for strategy Tied into industry events domains and Cost effective geographic and associations. websites, research on top footprint. affiliates.
  • 20. PERFORMANCE - DOMAIN DEVELOPERS FUND
  • 21. Domain Market Liquidity Different classes of Domains have different type of liquidity. The table below contains the planned percentage that DDF will invest in the various fields, the general liquidity of the class and the expected time to sell the assets. Type of asset Liquidation Market Planned % Liquidity Time to sell Premium Domains Markets, Brokers, Domainers, Developers ´60% Good 1 to 6 months Websites Developers 20% Good 3 to 6 months Emerging markets Domainers, Brokers 5% Low up to 1 year Traffic Portfolios Brokers, Domainers 30% High 1 to 3 months Future Keywords Domainers 1% Low up to 1 year and longer Landrushes Markets, Brokers, Domainers, Developers 4% Low up to 1 year and longer Additionally, depending on capital entrances, between 5 and 15% of the AUM are kept in cash. The money is partly used for advertisement and/or advertising arbitrage and as a reserve to deal with redemptions and fast deals.
  • 22. Targets of DDF in size and capacity • Our target is to develop the fund in five years to a 50 Mio USD investment fund • We also discuss the possibility to launch a Luxembourg SIF as a feeder fund – this is an ption for DDF as soon as the fund has a volume of 30 Mio USD • We see a capacity limit of the fund currently at 1 bn USD
  • 23. Appendix Domain Developers Fund Stand 22.03.2011
  • 24. DDF Parking & Arbitrage Revenues
  • 25. Example Traffic Portfolio 1 Total income 30.000 USD/month Sales Price: 750.000 USD
  • 26. Global Online Advertising Revenues ($ in mil.) REGION 2010 2011E 2012E 2013E 2014E 2015E NORTH AMERICA $ 27,800 $32,804 $37,233 $41,700 $46,287 $50,916 Y/Y Growth -- 18% 13.5% 12% 11% 10% % of total 41.1% 41.8% 41.4% 41.1% 40.6% 40.2% WESTERN EUROPE $20,500 $23,063 $26,061 &28,927 $31,820 $34,684 Y/Y Growth -- 12.5% 13% 11% 10% 9% % of total 30.3% 29.4% 29.0% 28.5% 27.9% 27.4% ASIA PACIFIC $15,200 $17,632 $20,541 $23,622 $27,048 $30,834 Y/Y Growth -- 16.0% 16.5% 15.0% 14.5% 14.0% % of total 22.5% 22.5% 22.9% 23.3% 23.7% 24.3% EASTERN EUROPE $1,900 $2,195 $2,568 $2,953 $3,337 $3,754 Y/Y Growth -- 15.5% 17.0% 15.0% 13.0% 12.5% % of total 2.8% 2.8% 2.9% 2.9% 2.9% 3.0% LATIN AMERICA $1,850 $2,220 $2,731 $3,305 $3,966 $4,719 Y/Y Growth -- 20.0% 23.0% 21.0% 20.0% 19.0% % of total 2.7% 2.8% 3.0% 3.3% 3.5% 3.7% MIDDLE EAST & AFRICA $350 $508 $761 $1,066 $1,439 $1,870 Y/Y Growth -- 45.0% 50.0% 40.0% 35.0% 30.0% % of total 0.5% 0.6% 0.8% 1.0% 1.3% 1.5% TOTAL WORLDWIDE ADVERTISING $67,600 $78,421 $89,894 $101,573 $113,896 $126,778 Y/Y Growth -- 16.0% 14.6% 13.0% 12.1% 11.3% SOURCE: Interactive Advertising Bureau (IAB), Magna, eMarketer, Barclays Capital estimates
  • 27. Current offers by Brokers and on Markets SITE BROKER REVENUE/Y PROFIT/Y MULTIPLE(m) VISITORS/Y ESTABLISHED PRICE Niche Forum and Daily Deal Business WeSellYSite 1.666.000 476.000 38 x 1.500.000 2000 1.550.000 Travel Business - Advertising Driven WeSellYSite 321.000 181.000 40 x 1.880.000 2004 600.000 Drop Shipping - Computers and WeSellYSite 3.000.000 145.000 45 x 90.000 2009 550.000 Accessories Shoe Forum & Company WeBrokr 1.000.000 600.000 130 x 60.000.000 2003 6.500.000 Motorcycle Fairings WeBrokr 190.000 53.000 22 x 200.000 2008 100.000 Technology Forum WeBrokr 860.000 750.000 72 x 100.000.000 2008 4.500.000 Candle Reseller site WeBrokr 280.000 100.000 50 x 120.000 1999 500.000 Custom clothing Business QuietlightB. 460.000 200.000 30 x n.a. n.a. 550.000 VA Training and Certification Business QuietlightB. 205.001 127.000 30 x n.a. n.a. 300.000 Diamond Jewlery Business QuietlightB. 340.000 90.000 36 x n.a. n.a. 270.000 Daily Online Magazine Latonas 175.000 45.000 45 x 360.000 2009 170.000 Rhinomart.com Latonas 360.000 71.000 22 x 300.000 2011 125.000 Ghacks.net Latonas 323.000 300.000 72 x 30.000.000 2005 1.800.000 Ebookee.org Latonas 580.000 575.000 41 x 60.000.000 2007 2.000.000 Email Content Management Latonas 370.000 300.000 40 x 200.000 2005 1.000.000
  • 28. Historical Deals in Domain names sex.com 13,000,000 USD 2010-11-17 Sedo datarecovery.com 1,659,000 USD 2008-03-04 PvtSale tenhost.com 9,999,999 USD 2010-05-15 Afternic fly.com 1,600,000 USD 2010-09-12 Sedo beer.com 7,000,000 USD 2004-01-01 - branson.com 1,600,000 USD 2006-01-01 - slots.com 5,500,000 USD 2010-06-02 Moniker russia.com 1,500,000 USD 2009-01-01 Sedo toys.com 5,100,000 USD 2009-01-01 BankruptcyAuction tandberg.com 1,500,000 USD 2007-02-13 PvtSale korea.com 5,000,000 USD 2000-01-01 - cameras.com 1,500,000 USD 2006-11-07 Moniker asseenontv.com 5,000,000 USD 2000-01-01 - marketingtoday.com 1,500,000 USD 2005-01-01 - clothes.com 4,900,000 USD 2009-08-19 PvtSale deposit.com 1,500,000 USD 2000-01-01 - vista.com 1,250,000 USD 2007-11-13 PvtSale freecreditcheck.com 3,500,000 USD 2008-10-02 SnapNames feedback.com 1,230,000 USD 2003-01-01 - altavista.com 3,250,000 USD 1999-01-01 - scores.com 1,180,000 USD 2007-06-05 Moniker candy.com 3,000,000 USD 2009-01-01 PvtSale chinese.com 1,120,008 USD 2007-07-24 Sedo call.com 1,100,000 USD 2010-09-16 Sedo vodka.com 3,000,000 USD 2006-12-19 Sedo flying.com 1,100,000 USD 2010-04-07 PvtSale shopping.de 2,858,945 USD 2009-09-08 PvtSale mercury.com 1,100,000 USD 2000-01-01 - creditcards.com 2,750,000 USD 2004-01-01 PvtSale cruises.co.uk 1,099,798 USD 2008-02-05 PvtSale dancing.com 1,058,830 USD 2008-10-02 SnapNames pizza.com 2,605,000 USD 2008-04-03 Sedo wallstreet.com 1,030,000 USD 2005-01-01 - social.com 2,600,000 USD 2011-07-07 Moniker webcam.com 1,020,000 USD 2009-06-09 Rick creditscores.com 2,588,240 USD 2008-10-02 SnapNames PersonalLoans.com 1,000,000 USD 2012-02-29 DomainNameSales affiliateprogram.com 2,352,950 USD 2008-10-02 SnapNames dudu.com 1,000,000 USD 2012-01-11 Sedo coupons.com 2,200,000 USD 2000-01-01 - domainname.com 1,000,000 USD 2011-05-18 Boxcar/ autos.com 2,200,000 USD 1999-01-01 - guy.com 1,000,000 USD 2007-11-27 Sedo telephone.com 2,000,000 USD 2000-01-01 - topix.com 1,000,000 USD 2007-03-13 PvtSale england.com 2,000,000 USD 1999-01-01 - eflowers.com 1,000,000 USD 2003-01-01 - savings.com 1,900,000 USD 2003-01-01 - whitehousecrisis.com 1,000,000 USD 2000-08-01 PvtSale seniors.com 1,800,000 USD 2007-07-03 Moniker cyberworks.com 1,000,000 USD 2000-07-01 PvtSale dating.com 1,750,000 USD 2010-06-16 Moniker auction.com 1,700,000 USD 2009-01-01 PvtSale britain.com 1,000,000 USD 1999-01-01 -
  • 29. Historical Deals in Webistes (in USD) Example, not for DDF WEBSITE NAME DESCRIPTION PROFIT / MONTH SALES PRICE MULTIPLE 33x eBookee.org eBooks Search Engine 60.000 2 Mil. 66x planetRX.com Medical Supply ecommerce 18.000 1,2 Mil. 10x Bloggingtothebank.com Marketing site 90.000 900.000 100x BonusBonusBonus.com Gambling Information 7.500 750.000 10x Makecashtakingsurveys.biz surveys 39.000 395.000 22x Inquisitr.com News 15.000 330.000 14x Fishflashgames.com flashgames 18.000 250.000 Mp3mixx.com mp3 links / Music 20.000 250.000 22x Pitchingmachinesnow.com eCommerce 8.300 149.000 17x
  • 30. MORE SOURCES OF INFORMATION About DDF http://domaindevelopersfund.com www.youtube.com http://prezi.com/yanrbdrmgnhf/the-history-of-domains/ http://prezi.com/mv1439tzgrjw/the-value-of-domains/ www.ft.com www.iaireview.org www.fondsexklusiv.at www.businesswire.com About Domain Names http://www.dnjournal.com/ http://www.elliotsblog.com/ http://www.thedomains.com/ Domainindex.com Domainindex.com is a project developed by Michael Marcovici, financed by domainers and domaintools.com. It appraises teh value of domain names and carries a suite of tools for domainers and domain investors, if you wish to use the system please use the login: http://domainindex.com/ Hong:hong
  • 31. Thank You We will gladly answer all your questions and provide you with further information: Michael Marcovici MM@DDF.LU Harald Steinbichler harald.steinbichler@gbr-fs.com