Domain Asset Management Domainer Meeting June 19-20, 2008
Monte Cahn Founder / President of Moniker.com & President of SnapNames.com  monte@moniker.com <ul><li>Domain Experience Si...
Demand for domains is healthy worldwide – Primary Market <ul><li>A record 162 million domain names are now registered, a 2...
Demand for domains is healthy worldwide Internet Usage exploding March 31, 2008 Source: Internet World Stats   WORLD INTER...
Demand for domains is healthy worldwide – Secondary Market <ul><li>Aftermarket sales continue to increase, with total priv...
Demand for domains is healthy worldwide – Secondary Market <ul><li>Noteworthy Sales in recent years: </li></ul><ul><li>Fun...
Internet economy remains strong Total Online Ad Spending % of Overall Ad Market <ul><li>According to a recent report from ...
And the competition for eyeballs is only going to increase  <ul><li>&quot;In the next 10 years, the whole world of media, ...
Domain Asset Management enters the mainstream <ul><li>Just like real estate, internet domains are an  ASSET </li></ul><ul>...
Domain Asset Management enters the mainstream <ul><li>Like investing, Domain Asset Management means different things to di...
Domain Asset Management enters the mainstream <ul><ul><li>Individual investors: Typical investment considerations </li></u...
Domain Asset Management enters the mainstream <ul><ul><li>Individual investors: Typical investment considerations </li></u...
Domain Asset Management enters the mainstream <ul><ul><li>Businesses: Other types of considerations </li></ul></ul><ul><ul...
Domain Asset Management enters the mainstream <ul><ul><li>Businesses: Other types of considerations </li></ul></ul><ul><ul...
Domain Asset Management enters the mainstream <ul><li>For all investors, Domain Asset Management means: </li></ul><ul><li>...
Domain Asset Management <ul><li>Q&A </li></ul>
Monte Cahn Founder / President of Moniker.com & President of SnapNames.com [email_address] <ul><li>Domain Experience Since...
Domain Asset Management Domainer Meeting June 19-20, 2008
Upcoming SlideShare
Loading in …5
×

Domain investing-moniker

717 views

Published on

Tại sao tên miền lại được đánh giá cao tại quốc tế, được mua bán chuyển nhượng hàng triệu USD, mời tham khảo bài thuyết trình của ngài Monte Cahn (SnapNames/Moniker)

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
717
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Domain investing-moniker

  1. 1. Domain Asset Management Domainer Meeting June 19-20, 2008
  2. 2. Monte Cahn Founder / President of Moniker.com & President of SnapNames.com monte@moniker.com <ul><li>Domain Experience Since 1995 </li></ul><ul><li>Founded Moniker.com - more than 3M domains under management – 7 th largest Registrar </li></ul><ul><li>Now Head of OVERSEE’S Registrar and Aftermarket Services Division </li></ul><ul><li>Many ICANN accredited registrars, domain sales, auctions, escrow, appraisals </li></ul><ul><li>First to sell a domain for more than $1M, $2M (Wallstreet.com, Autos.com), Porn.com for $9.5M, ; more than $100 million domains sold – private and auction </li></ul><ul><li>Stealth Acquisition specialist </li></ul><ul><li>Invented the Domain Escrow Process and Domain Appraisals - 530K appraisals to date, IRS Accepted, used for financing, lending and donation </li></ul><ul><li>One of the first to monetize domain traffic in 2000 </li></ul><ul><li>Focus is on Domain Asset Management – Average Client owns 100+ domains, Average sale prices exceed $16K per domain – highest in the industry </li></ul><ul><li>Clients include – Major League Baseball, NHL, Lions Gate Films, Incisivemedia/Jupitermedia, Marchex, Casava / 888.com, Microsoft, and Yahoo! </li></ul><ul><li>Host of Domain Masters, every Wednesday at 7 pm EST/4 pm PST –WebmasterRadio.fm </li></ul>
  3. 3. Demand for domains is healthy worldwide – Primary Market <ul><li>A record 162 million domain names are now registered, a 26% increase year over year </li></ul><ul><li>14 million new domains were registered during Q1 of 2008, an increase of 17% over Q4 of 2007 </li></ul><ul><li>TLDs still growing … now a total of 84.4 million .com/.net domains, a 22% increase year over year </li></ul><ul><li>More than 310 ccTLD extensions globally </li></ul><ul><li>ccTLD registrations total more than 63 million, 33% growth rate year over year at the end of Q1 2008 </li></ul><ul><li>.cn now the largest, also saw double digit growth in Q1 from .pl, .es, .ru, .fr </li></ul>
  4. 4. Demand for domains is healthy worldwide Internet Usage exploding March 31, 2008 Source: Internet World Stats WORLD INTERNET USAGE AND POPULATION Region Population % of the world Usage % of the world Usage Growth 2000-2008 Africa 14.3% 3.6% 1030.2 % Asia 56.6% 37.6% 363.4% Europe 12.0% 27.1% 263.5% Middle East 3.0% 3.0% 1176.8% North America 5.1% 17.5% 127.9% Latin America/Caribbean 8.6% 9.8% 659.9% Oceania / Australia 0.5% 1.4% 154.0% WORLD TOTAL 100% 100% 290%
  5. 5. Demand for domains is healthy worldwide – Secondary Market <ul><li>Aftermarket sales continue to increase, with total private and public transactions reaching more than $500 million annually. </li></ul><ul><li>At least 57 domains sold twice between 2004 and 2005. The value of these domains increased an average of 288% over just 230 days. More than 300 domains sold twice between 2004 and 2007. </li></ul><ul><li>According to DN Journal, Q1 sales for 2008 ($38 million) increased 78% over sales from Q1 2007 ($21 million). Sales for the quarter also topped the previous quarter’s sales (Q4 2007) by 12% and the quarterly average ($30 million) for all of 2007. </li></ul><ul><li>Moniker’s and SnapName’s experience has been similar: Average sale price at live auctions has increased to more than $20,000/domain for TRAFFIC Orlando from approximately $16,000/domain in 2007. </li></ul>
  6. 6. Demand for domains is healthy worldwide – Secondary Market <ul><li>Noteworthy Sales in recent years: </li></ul><ul><li>Fund.com 9.9M USD (2008) </li></ul><ul><li>Porn.com 9.5M USD (2007)* </li></ul><ul><li>FreePorn.com 4.5M USD (2007)* </li></ul><ul><li>Bored.com 4.0M USD (2007)* </li></ul><ul><li>CreditCheck.com 3.0M USD (2007)* </li></ul><ul><li>Vodka.com 3.0M USD (2006) </li></ul><ul><li>Seniors.com 1.8M USD (2007)* </li></ul><ul><li>DataRecovery.com 1.7M USD (2008) </li></ul><ul><li>Tandberg.com 1.5M USD (2007) </li></ul><ul><li>Cameras.com 1.5M USD (2006)* </li></ul><ul><li>Vista.com 1.3M USD (2007) </li></ul><ul><li>Scores.com 1.2M USD (2007)* </li></ul><ul><li>Cruises.co.uk 1.1M USD (2008) </li></ul><ul><li>Investment.com 0.9M USD (2007)* </li></ul><ul><li>* Marks Moniker Sales </li></ul>
  7. 7. Internet economy remains strong Total Online Ad Spending % of Overall Ad Market <ul><li>According to a recent report from IDC, internet advertising revenue will double to more than $51 billion in the next 5 years. By 2012, online ad revenue will exceed that of newspapers, TV and all other forms of media, except direct marketing. </li></ul>
  8. 8. And the competition for eyeballs is only going to increase <ul><li>&quot;In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.&quot; </li></ul><ul><li>Steve Ballmer </li></ul><ul><li>CEO, Microsoft </li></ul><ul><li>This places the domain industry in an advantageous position: </li></ul><ul><li>Domainers are in the business of managing and controlling internet traffic. </li></ul>
  9. 9. Domain Asset Management enters the mainstream <ul><li>Just like real estate, internet domains are an ASSET </li></ul><ul><li>Considered property by most governments and ICANN </li></ul><ul><li>Can still get lucky with a new registration, but most valuable properties require an investment </li></ul><ul><li>You can now borrow money to buy and build out your domain based on its value….just like Real-estate </li></ul><ul><li>Domainers already understand this. Anecdotal evidence suggest fewer domainer-to-domainer sales at wholesale prices, more retail (higher-ticket) sales to end users </li></ul><ul><li>Domain Asset Management can be defined as protecting, growing and managing the value of your domains </li></ul>
  10. 10. Domain Asset Management enters the mainstream <ul><li>Like investing, Domain Asset Management means different things to different audiences </li></ul><ul><ul><li>Individual investors: Typical investment considerations </li></ul></ul><ul><ul><ul><li>What is your investment horizon? </li></ul></ul></ul><ul><ul><ul><li>What are your short term goals, long term goals? </li></ul></ul></ul><ul><ul><ul><li>Do you need cash flow, or are you following a buy-and-hold strategy? </li></ul></ul></ul><ul><ul><ul><li>What personal hobbies or other types of business are you involved in? </li></ul></ul></ul><ul><ul><ul><li>Are you interested in developing domains into businesses? Do you have the support systems in place (programmers, SEO, etc.) </li></ul></ul></ul><ul><ul><ul><li>Three basic sides of the domain investing triangle </li></ul></ul></ul>
  11. 11. Domain Asset Management enters the mainstream <ul><ul><li>Individual investors: Typical investment considerations </li></ul></ul>Domains you’ll never sell Your name, key business holdings, etc. Domains you’ll monetize Parking, leasing, developing Domains you’ll sell for a profit Registered or purchased, various profit models, but all are buy low/sell high
  12. 12. Domain Asset Management enters the mainstream <ul><ul><li>Individual investors: Typical investment considerations </li></ul></ul><ul><ul><ul><li>Define your objectives </li></ul></ul></ul><ul><ul><ul><li>Finding the right assets at the right price for your individual objectives </li></ul></ul></ul><ul><ul><ul><ul><li>Research </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Need options for acquisitions </li></ul></ul></ul></ul><ul><ul><ul><li>Involves some risk </li></ul></ul></ul><ul><ul><ul><li>Offers great reward </li></ul></ul></ul>
  13. 13. Domain Asset Management enters the mainstream <ul><ul><li>Businesses: Other types of considerations </li></ul></ul><ul><ul><ul><li>Direct impact on branding and marketing. Which domains do you need to protect your brand? Which pull better in search ads? </li></ul></ul></ul><ul><ul><ul><li>Example: Grilling.com (Kingsford charcoal) </li></ul></ul></ul><ul><ul><ul><li>Which target important audiences better than your primary brand? </li></ul></ul></ul><ul><ul><ul><li>Example: Underwear.com (Calvin Klein) </li></ul></ul></ul><ul><ul><ul><li>Get IP or new product names before launching </li></ul></ul></ul><ul><ul><ul><li>Example: Lions Gate Films </li></ul></ul></ul>
  14. 14. Domain Asset Management enters the mainstream <ul><ul><li>Businesses: Other types of considerations </li></ul></ul><ul><ul><ul><li>Defensive asset management: What is the competition doing? Are there typos for your brand that get high traffic? </li></ul></ul></ul><ul><ul><ul><li>Which domains can offset a weakness? What should you own to prevent the competition from owning or to control messaging? </li></ul></ul></ul><ul><ul><ul><li>Example: SplendaSucks.com </li></ul></ul></ul><ul><ul><ul><li>Are you a global company or do you hope to be? </li></ul></ul></ul><ul><ul><ul><li>Example: Disney.fr </li></ul></ul></ul>
  15. 15. Domain Asset Management enters the mainstream <ul><li>For all investors, Domain Asset Management means: </li></ul><ul><li>Security and protection </li></ul><ul><li>Complete set of services to help accomplish these goals including: </li></ul><ul><ul><li>Monetization </li></ul></ul><ul><ul><li>Appraisals </li></ul></ul><ul><ul><li>Escrow </li></ul></ul><ul><ul><li>Financing </li></ul></ul><ul><ul><li>Multiple aftermarket sales and acquisition platforms and options </li></ul></ul>
  16. 16. Domain Asset Management <ul><li>Q&A </li></ul>
  17. 17. Monte Cahn Founder / President of Moniker.com & President of SnapNames.com [email_address] <ul><li>Domain Experience Since 1995 </li></ul><ul><li>Founded Moniker.com - more than 3M domains under management – 7 th largest Registrar </li></ul><ul><li>Now Head of OVERSEE’S Registrar and Aftermarket Services Division </li></ul><ul><li>Many ICANN accredited registrars, domain sales, auctions, escrow, appraisals </li></ul><ul><li>First to sell a domain for more than $1M, $2M (Wallstreet.com, Autos.com), Porn.com for $9.5M, ; more than $100 million domains sold – private and auction </li></ul><ul><li>Stealth Acquisition specialist </li></ul><ul><li>Invented the Domain Escrow Process and Domain Appraisal - 530K appraisals to date, IRS Accepted, used for lending and donation </li></ul><ul><li>One of the first to monetize domain traffic in 2000 </li></ul><ul><li>Focus is on Domain Asset Management – Average Client owns 100+ domains, Average sale prices exceed $16K per domain – highest in the industry </li></ul><ul><li>Clients include – Major League Baseball, NHL, Lions Gate Films, Incisivemedia/Jupitermedia, Marchex, Casava / 888.com, Microsoft, and Yahoo! </li></ul><ul><li>Host of Domain Masters, every Wednesday at 7 pm EST/4 pm PST –WebmasterRadio.fm </li></ul>
  18. 18. Domain Asset Management Domainer Meeting June 19-20, 2008

×