Presented at the Atlanta Interactive Marketing Association Social Media event on June 27th. Highlights: - The New Era of Engagement - Cisco's Social Journey - What's next in B2B Social Media

1. The
Era of Social Engagement
Tim Husband, Cisco Global Social Media Marketing, @thusband
June 27th, 2012
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2. • A New Era
• The Journey
• What’s Next
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3. http://share.cisco.com/big-things-are-happening.html
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4. Who are they?
What are they talking about?
Who are they listening to?
Where are they engaging?
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5. Third
Second
Primary Focus
cisco.com Discussion
Forums
Cisco Social Cisco Blogs
Networks
Blogs
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6. Two-Way Joining the
Attraction Communication Conversation
!
Creating a Building
Relationship Communities Integration
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7. Consider
88%
Suggest that
Become Evaluate social channels
Aware of a Customer Decision Journey are strong
Cisco Offering influencers
during the
decision process
“Loyalty Loop”
60%
Will use support
forums and
Bond with the technical
Cisco Brand discussion groups
Buy
to inform the
Advocate Experience purchase decision
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8. 85% of all
business
technology
buyers engage in
some form of
social activity
while working.
Source: January 4, 2012, “Global Social Media Adoption In 2011” Forrester report
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9. 100% News
Releases
Features
Produced
Video
50% Podcasts
Blogs
Video Blogs
0%
212% increase in traffic to News@Cisco & Cisco social sites
*Data as of 8/19/2010
81% lower spend on multimedia in two years
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10. A regularly scheduled video broadcast with Cisco executives and experts
covering partner-focused topics.
 Engage Cisco partners
around the globe
 Interact using video, social
media, and free tools
 8 sessions with close to
50,000 live views and
many replays
Digital Marketing Awards Finalist
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11. Cisco Collaboration Virtual
Launch Experience
• 59,891 unique visitors
• 10,859 registered for streamed
events / 5,988 attended
• 93 discussions with 256 replies
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12. Game Mechanics Drive Leading with Voice
User Behavior of the Customer
Video Facilitates the Social Scoring and Social CRM
Purchasing Process leads to predictive modeling
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13. Thank you.
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