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This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it’s all about a long-term strategy to serve your customers, and when their ready to talk or buy. Guess who is at the top of their list!
So what is the big secret behind loyalty that most businesses don’t understand, and some may never get!
The big secret behind social loyalty is that it is all about LONG TERM! You cannot build a business overnight, and you cannot build a social community overnight. It takes time.