Panel: Christy Jones, CAE, Director of Membership, American Association of University Women; J. John Mancini, President, Association for Information
and Image Management; Michael Mathy, Administrator, American Association for Laboratory Animal Science
“Engagement” is one of today’s big buzz words. There’s a Web proliferation of new communities, new authority models, and increasing expectations
and distractions. But what does it take to build and sustain true connections around your association? Panelists will expose various online methods,
multi-networks, guiding principles, best practices, and virtual worlds that support outreach, education, new business models, next generation, varied
demographics and personas, a broader reach, member services, and awareness. They will also share alternatives to information-heavy Web sites and illustrate their tools for engagement, collaboration, and attracting and retaining new members.
4. Learning Outcomes:
• Discover where business networking is headed (both private and public networks).
Examine trends and Opportunities in Engagement with Volunteers, Public and
Members
Consider challenges in creating and sustaining online engagement
Work toward Data driven outcomes and measurements
Understand how to bridge online and offline content and resources
Encourage user engagement rather than user consumption of content
Differentiate community roles, their place in associations and why management
might be a misnomer
Connect content and people. Empower and educate volunteers, board, members
and current communities to engage and reach new communities
Consider the difference between the social world’s data and viral connection, and
the association’s vetted body of knowledge with its curators, taxonomy, structure,
transparency and intelligence for rating and automating.
Cultivating vs. collecting an audience
Consider an engagement centric business model and board support
23. About MACPA
• Maryland Association of CPAs
• Founded in 1901
• Individual, professional membership – 12,000
CPA and student members
• Mission is to promote & protect CPAs, enable
them to conform to high standards
• Connect – Protect – Achieve!
• http://www.macpa.org
27. Accounting Education Pavilion
Our pavilion features a place for Colleges & Universities to
showcase their accounting education and a place for accounting
educators to connect, share, and learn from each other. It is also a
place for prospective students to see the many options available
in an exciting career as a Certified Public Accountant.
28. New Young Professionals Network
Club NYPN on CPA Island
Life’s a beach at the Club NYPN on CPA island. This
special area devoted to New & Young Professionals
has all of the features for networking, casual
meetups, and fun. Complete with a dance floor, tiki
bars, beach, and a real treehouse – it is the place for
students and young professionals to chill.
29. BLI Conference Center
A center facilitating the development and sharing of competencies and
strategic knowledge required for leadership in the rapidly changing
business environment. BLI will deliver competency-based curriculum,
courses, content, and community to enhance learning and grow
intellectual capital for organizational and executive leadership.
32. Resources
• AAUW
• AAUW Online/Social Media Intro
• SLURL to AAUW Office in Second Life:
http://slurl.com/secondlife/Aloft%20Nonprofit%20Com
mons/199/39/26
AALAS
Whyville information page
Whyville log-in instructions
CARE PowerPoint presentation
33. Resources
• AIIM
• Link to example of using free content (e-book)
= http://www.aiim.org/8things
Separate social networking site (on Ning) =
http://www.informationzen.org
• MACPA
• www.cpalearning2.com
• How Social networking & remote conferencing
transformed MACPA – slideshare
• PulsePencast of panel conversation