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App State / Advantage West


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Encourage and Entrepreneurial Approach

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App State / Advantage West

  1. 1. Building Regional Entrepreneurship Pam Lewis, AdvantageWest Economic Development Group Julia Rowland, Appalachian State University © AdvantageWest Economic Development Group
  2. 2. Western North Carolna • Regional Approach to Economic Development • 23 Counties/10,000 square miles • Two major interstates with easy access to three more • 1 million citizens • Extraordinary arts, music and crafts - local food movement • Biologically diverse eco-system • 1300 mfg. firms – 17% of workforce • More than 300 IT companies • Entrepreneurship higher than state – 17.5% workforce
  3. 3. AdvantageWest Region © AdvantageWest Economic Development Group
  4. 4. Higher Education 11 Community Colleges 3 Universities •McDowell Technical College •UNC-Asheville •Haywood Community College •Appalachian State University •Western Piedmont Community •Western Carolina University College •Blue Ridge Community College 5 Private Colleges •Tri-County Technical College •Brevard College •Southwestern Community College •Montreat College •AB-Technical Community College •Lees McRae College •Isothermal Community College •Warren Wilson College •Mayland Community College •Mars Hill College •Wilkes Community College •Caldwell Community College © AdvantageWest Economic Development Group
  5. 5. Program of Work • Advanced Manufacturing • Agri-Business • WNC Film Commission • AdvantageGreen • Entrepreneurship © AdvantageWest Economic Development Group
  6. 6. Entrepreneurship • Established BREC pilot project through funding from Appalachian Regional Commission - 2004 • Create network of entrepreneurs (BREC) • Established Angel Investors Network (BRAIN) • Valuable lessons learned • Entrepreneurship must be done on local level • Established CEC SM program to expand BREC to community level © AdvantageWest Economic Development Group
  7. 7. Certified Entrepreneurial Community Program SM To create communities of entrepreneurial interest by promoting public and governmental awareness of the need for entrepreneurship through certifying governmental bodies and local units of government regarding their approach, strategy and state of readiness with respect to entrepreneurship © AdvantageWest Economic Development Group
  8. 8. Certified Entrepreneurial Community Program SM (Process) • Call for Letters of Interest through EDAC • Loosely defined community • Contracted with Center for Rural Entrepreneurship • Developed Community Guidebook for Leadership Team © AdvantageWest Economic Development Group
  9. 9. Step One: Community Readiness • Apply for designation • Submit letter of intent • Assemble leadership team according to guidelines set forth in program • Statement of broadened economic development policy © AdvantageWest Economic Development Group
  10. 10. Step Two: Community Assessment • Baseline Assessment Report • Community Visioning • Mapping of Development Assets • Identification of Current e-Talent • Plan for targeting e-Talent © AdvantageWest Economic Development Group
  11. 11. Step Three: Community Strategy • Baseline Assessment Report • Community Visioning • Mapping of Development Assets • Identification of Current e-Talent • Plan for targeting e-Talent © AdvantageWest Economic Development Group
  12. 12. Step Four: Community Capacity • Scanning Community and documenting capacity for business and entrepreneurial support services • Development of plan of action to provide missing support services • Establishment of Citizen and Youth Engagement Plan © AdvantageWest Economic Development Group
  13. 13. STEP five: community evaluation • Strategy for streamlining business permitting and services • Business Retention & Expansion Plan for entrepreneurs • Documentation tool for tracking success © AdvantageWest Economic Development Group
  14. 14. Juicy Ideas • Create a venue for students to experience the value of right-brain skills, imagination, critical thinking, leadership and the power of global communication for a common cause • Establish a direct connection to the community through innovation and entrepreneurship • Instill a sense of social responsibility in students and community leaders • Innovative new marketing opportunity “out-of-the-box” to work with global internet company © AdvantageWest Economic Development Group
  15. 15. Juicy ideas 2008/09 • Originality and Creativity • Innovation and Entrepreneurship • Environmental Responsibility • Critical Thinking Skills • Team Building and Leadership • 5 States/900+ Students • National Winning Team - ASU © AdvantageWest Economic Development Group
  16. 16. Juicy ideas 2009/10 • Scaled to over 300 schools • 19 States – Google office • Technology Focus • Support from SBA • Juicy Ideas Website © AdvantageWest Economic Development Group
  17. 17. Mitchell county A Community Taking Action © AdvantageWest Economic Development Group
  18. 18. Why… • Ethan Allen • Henredon Furniture • Hampshire Hosiery • Vision Legwear • Taylor Togs • Bassett Walker • Lexington Furniture • OMC More than 2000 jobs have been lost.
  19. 19. Our Team
  20. 20. Mission and Vision • Mission To support and encourage the continued development of local and regional entrepreneurial and small business enterprises using community, local heritage, and current technology resources. • Vision To advance our local and regional economy by becoming a state prototype of rural economic development by creating an environment conducive to entrepreneurial and small business sustainability.
  21. 21. Our Goals To: • identify local talent and resources that will support entrepreneurial and small business development. • integrate local heritage and current technology into careers and businesses. • enhance and market community assets that will attract a broader business and customer base. • promote diverse entrepreneurial opportunities and “out of the box” thinking. • provide access to educational opportunities that will encourage entrepreneurial and small business development. • provide general community awareness regarding the importance and possibilities of entrepreneurial enterprises.
  22. 22. OUR 2010 Objectives To: • provide start-up entrepreneurial training for 10 to 12 women with products in the Home of the Perfect Christmas Tree project. • provide 2 new marketing venues for 20 entrepreneurs in the construction and landscape trades. • establish partnerships with Avery and Yancey counties to establish a new tourism sector focused on outdoor recreation in the three county area. • distribute 300 brochures to economic organizations, permitting facilities and local lending institutions. • visit 3 entrepreneurial businesses, existing and start ups, each month and utilize information obtained for future planning.
  23. 23. What’s been going On? • Surveys • High School • Community College • Community • Business and Industry • Business Opportunity Summit • Alternative Agriculture • Creative Economy • Green Technology • Broadband Expansion • Regionally • Locally
  24. 24. What’s been going On? • Entrepreneurial Education Curricula • Appalachian State University • Mayland Community College • Mitchell High School • NC Agriculture Extension Office • A Resource Guide • Editorials and News Articles
  25. 25. And the list goes ON… Community Sourcing Events • sS
  26. 26. What Comes Next… • Continue quarterly meetings of the Leadership Team with committees created as needed. • Update the database of entrepreneurs each March. • Continue the Mitchell, Avery, and Yancey Counties partnership in the Toe River Economic Alliance.
  27. 27. What Comes Next… • The Mitchell County EDC , County, and Chamber will provide links to the Toe River Economic Alliance Website and list resources available to entrepreneurs in the area. • Community members, students, businesses and industry needs and engagement will be assessed annually. • A youth mentoring program is being considered in partnership with ASU, MCC, and the Mitchell County Schools. • Develop an Artisan Business Support Center.
  28. 28. What comes next… • Implement a visit plan with existing entrepreneurs. • Create an Entrepreneurship Award in collaboration with the Mitchell County Chamber and Economic Development Commission. • Create an entrepreneurial scholarship program. • Continue to implement broadband expansion. • Develop a Home and Garden Show.
  29. 29. Anticipated Outcomes • A Local Knowledge Industry • Increased Alternative Agriculture • Access to Virtual Learning and Communication • Increased Entrepreneurial Education Opportunities • Expanded Broadband Partnership • More Appalachian Women Entrepreneurs • An Artisan Business Support Center • A Print and Online Home and Garden Resource Guide
  30. 30. Partnerships
  31. 31. Advantagewest Commitment to CEC • Co-op Marketing Opportunities • Leadership Training • Community Signage • Assistance for last-mile telecom broadband • Advantage Opportunity Fund • Continued technical assistance • Speaker’s Bureau for networking © AdvantageWest Economic Development Group
  32. 32. Entrepreneur benefits • Improved and ensured access to telecom broadband • Improved access to capital/AOF • Simpler business permitting • Improved access to people including partners, employees and customers • Intangible benefits of customer support © AdvantageWest Economic Development Group
  33. 33. Current Status • Appeared before Congress twice in 2008/2 National Conferences for best practices in Entrep. Dev. • SBA funding • Received service mark approval • 7 Communities and 1 Indian Nation have successfully obtained certification • Engaged in fulfillment pieces for communities • Preparing for Round Two in WNC © AdvantageWest Economic Development Group
  34. 34. CEC Communities Alleghany Ashe Wilkes Watauga Mitchell Avery . Caldwell Yancey Madison Burke McDowell Eastern Band of Haywood * Buncombe Swain Cherokee Indian * Graham Henderson Rutherford Town of Black Mtn. Jackson Polk Macon Transylvania Cherokee Cherokee Clay © AdvantageWest Economic Development Group
  35. 35. Creating Entrepreneurial Leaders for the 21st Century Center for Entrepreneurship Appalachian State University 2009 - 2010
  36. 36. Expansion of Entrepreneurship Outreach Services in Northwestern North Carolina Rural Entrepreneurial Outreach was funded by the Z. Smith Reynolds Foundation. The Z. Smith Reynolds Foundation was established in 1936 as a memorial to the youngest son of the founder of R.J. Reynolds Tobacco Company. The Foundation has now made grants totaling more than $432 million to recipients in all of North Carolina’s 100 counties. The Foundation currently gives special attention to certain focus areas: community economic development; the environment; democracy and civic engagement; pre-collegiate education; and social justice and equity. The original goal was to expand entrepreneurial outreach in northwestern North Carolina, focusing on the following rural counties: Watauga, Ashe, Avery, Wilkes, Caldwell, Mitchell, Yancey and Alleghany. We have met with representatives from all eight counties in our region to define projects that the Center for Entrepreneurship could develop or support to encourage entrepreneurial development. Center for Entrepreneurship staff members have initiated several new major projects and have supported others. It is anticipated that more than 450 community members, most of whom own businesses, plan to become entrepreneurs or support entrepreneurial development, will be directly impacted by these activities through the end of the year.
  37. 37. Porch Sitting We met with representatives from all eight counties in our region to define projects that the Center for Entrepreneurship could develop or support to encourage entrepreneurial development. It is anticipated that more than 450 community members, most of whom own businesses, plan to become entrepreneurs or support entrepreneurial development, will be directly impacted by these activities through the end of the year.
  38. 38. Programs and Initiatives • ―Start Your Own Business in Ashe County‖ workshop series, West Jefferson, May 19 - June 16, 2009, in partnership with Wilkes Community College, Ashe County Economic Development Commission, and Ashe County Chamber of Commerce. 19 people registered for the workshops. 15 people completed them. 4 participants operated an existing business or non-profit and were seeking ideas on how to expand. The others have plans to develop new businesses. • ―Start Your Own Business in Wilkes County‖ workshop series, North Wilkesboro, October 27 – December 1, 2009, in partnership with Wilkes Community College, the Wilkes Chamber of Commerce, the Wilkes Country Economic Development Commission and JobLink. 29 people registered for the workshop, with 15 in attendance for the first 2, and 13 completed the series. 5 participants operated an existing business or non-profit and were seeking ideas on how to expand and re-tool their businesses. The others have plans to develop new businesses.
  39. 39. Programs and Initiatives ―Re-powering our Region: Building Profit by Being Green‖ in Boone and Lenoir, August 6-7, 2009, co-sponsored by Appalachian State University’s Center for Entrepreneurship, Blue Ridge Electric Membership Corp., Caldwell Community College and Technical Institute, Caldwell County Chamber of Commerce, Duke Energy, Economic Development Commission of Caldwell County and Google. On August 6, approximately 80 policy makers, business leaders from Caldwell County and Watauga County, and Appalachian State & Caldwell Community College faculty and staff came together for a renewable energy tour and dinner at the Broyhill Inn and Conference Center in Boone. The tour included visits to the first DwellBox home, the E-3 House, Raley solar panels, Frank Hall solar water heating, and the new wind turbine at the Broyhill Inn. Harry Wingo was the keynote speaker for the dinner. Harry serves as the policy counsel for cybersecurity and energy at Google in Washington, D.C. His speech was structured to raise awareness of energy efficient practices, so that consumers, businesses and area leaders can work together to build and train a greener workforce and increase savings. The dinner was held with the goal of increasing awareness among local leaders and have conversation on why it is important for the community to embrace this initiative and how we can work together to help bring more jobs and opportunities to the area. On August 7, an all-day conference open to the public was held at the J.E. Broyhill Civic Center in Lenoir. 200 participants and vendors attended. The day-long event featured expert panelists who discussed responsible energy use, local and global perspectives on the green economy, the area’s existing green business and various resources for education and economic development. The event was designed to connect business leaders, entrepreneurs, educators and policymakers to create a more sustainable economic future for the region. David Waechter, small business coordinator and instructor at CCC&TI, and co-sponsor of the event, in a post-event interview, stated he ―heard people discussing new business opportunities, new business relationships and even the possibility of locating an expanding industry in Caldwell County all because of this event.‖
  40. 40. Programs and Initiatives Certified Entrepreneurial Community Team, Mitchell County – Mitchell County pursued the Certified Entrepreneurial Community designation through the Advantage West Economic Development Group. Advantage West developed the CEC program to create communities of entrepreneurial interest by promoting public and governmental awareness of the need for entrepreneurship through certifying governmental bodies and local units of governments regarding their approach, strategy and state of readiness with respect to entrepreneurship. Julia Rowland, Assistant Director for the Center for Entrepreneurship, served as an active Leadership Team member for the CEC project in Mitchell County. Other members of the team represented Mayland Community College, AMY Regional Library, Mitchell County Economic Development Commission, Mitchell County High School, Mitchell County Commissioners, Spruce Pine Town Council members, MAY Coalition, United Way, and the Chamber of Commerce. The Leadership team worked to design and support the implementation of the Certified Entrepreneurial Community project goals and objectives to improve the economic health of Mitchell County and its citizens. The CEC final presentation to the AdvantageWest board of directors took place December 10, 2009, and the CEC team was awarded the CEC designation.
  41. 41. Programs and Initiatives Community assistance in Mitchell, Avery and Yancey counties – Center staff members have met with various representatives of Mayland Community College, including the president of Mayland, the Economic Development Commission, Chamber of Commerce, and regional library system director, to discuss potential projects Appalachian State can assist with. Ideas generated include: • High school mentoring program • An area-wide needs survey of students, community members, Home of the Perfect Christmas Tree artisans, resort community members, and area business owners. • These surveys will be followed up with interviews and write ups on major homegrown success stories (PR campaign).
  42. 42. Programs and Initiatives Speaking with regional Rotary clubs and other civic organizations – multiple presentations throughout the region (Spruce Pine, Black Mountain, Blowing Rock) to help educate business leaders and policy makers about the importance of entrepreneurship education and the impact it can have on local economies. Family Business Forum – October 20, 2009 targeted family owned businesses in the region to help them deal with unique issues family businesses face regarding growth and transition. Consulting – planning assistance to numerous regional businesses and non-profit, e.g. Charleston Forge (Boone), Sparta Teapot Museum of Craft and Design (Sparta), WJ Office City (Boone), Profit Path (Hickory), Transportation Insight (Hickory), Music on the Mountaintop (Boone), Boone Barr (Boone), Orphans to Ambassadors (Boone) and others. Regional Economic Development Initiative (R.E.D.I.) – The Center has begun development of a regional plan to support green business incubation, market development and workforce development.
  43. 43. Programs and Initiatives Ashe, Wilkes, and Watauga county youth outreach activities – Thanks to American Recovery and Reinvestment Act federal stimulus funds, approximately 160 young people ages 16 to 24 in the seven High Country counties got jobs this past summer—jobs that pay above minimum wage and lasted for 6 to 8 weeks. Julia Rowland led 5 workshops as part of this classroom component for the Get Real Youth participants to explore entrepreneurship opportunities and expand entrepreneurial thinking in Watauga County, Wilkes County and Ashe County. Julia has provided mentoring plus assistance with mock interviewing and resume writing to numerous program participants.
  44. 44. Lessons Learned As we reach out to communities in the region, we find that many organizations want to partner with the Center for Entrepreneurship to help spur economic growth. While these partnerships are good and help to insure the long-term success of projects, it can be challenging when you have ―too many cooks in the kitchen‖. We have to be very careful that the university is not seen as coming into an area and telling locals how to do things, but at the same time it is important for there to be clear project leadership. In the future, we will continue working with as many local partners as possible, but early on in projects we will more clearly define the leadership responsibilities to help insure better communications.
  45. 45. Entrepreneurship at Appalachian State Innovative Community courses Outreach ASU students Faculty and staff Community members Regional businesses Community colleges K-12 International Co-curricular Collaborations Programs
  46. 46. Start Your Own Business Community Workshops • More than 450 participants so far in Watauga, Ashe, Wilkes and Burke counties. • Surveys show that of those who completed the series, 84% had businesses up and running.
  47. 47. • Western NC Creativity competition in Fall 2008 was sponsored by Advantage West, Google and others. • Hundreds of college students from across western NC participated. Task: Create value from recycled plastic water bottles. • Top ASU team built a bike out of water bottles and went on to win national competition.
  48. 48. Realizing Green Business Opportunities Conference and networking event attracted more than 240 community members and students
  49. 49. Thank You Pam Lewis, AdvantageWest Sr. VP Entrepreneurial Development Julia Rowland, Appalachian State University Assistant Director, Center for Entrepreneurship