2. Learning by serious
gaming
Mytical is a board game in which four teams of
sales reps have to manage their territory.
Mytical focuses on:
Understanding the importance of:
account information
Information documentation, analysis and
Territory planning
Emphasizing the benefits of teamwork and
communication
Getting the team introduced to
Process Based Selling and Shared,
Formatted Sales Documentation
3. Mytical the game
Teams will have to move around the territory drawn on the board,
revealing the information about the clients located inside each company.
Each company is represented by a tri-hexagon, with a site picture
on one side and data about the facility on the other.
At each visit an additional Tri-Hexagon is added to the Hospital,
to symbolize the increased knowledge.(color of the tri hexagon will be
dependent on the client visited:
Blue: Economical Buyer
Red: Coach, Champion or User
Green: Technical Buyer
Yellow Strategic Buyer
Company Tri-Hexagon
When the team’s pawn comes across a customer hex, its information is
revealed to the team. ( This simulates a customer visit)
The team has to have visited a client in order to be allowed to answer a
public tender by the company. And, in order to represent the importance of
relationship management, each extra visit to the hospital after the first will
increase the chances to get the public tender by 5 % or more depending on
the instructions of the Game Master.
4. Game Played in 3 Turns
Basically, MYTICAL is played in three or four turns,
each round consisting of 3 or 4 phases:
Primary Analysis of the Territory
Definition of Sales Strategy
Executing the Strategy: Planning the Route
Answering
Public Tenders
During these phases, the game leader may want to intervene as a coach.
Between each turn, a thorough debriefing (T-Debrief) will take place,
allowing to identify fundamental lessons on territory management.
5. Our board is a great country
Tomania is a Country made of 4 districts:
Northland
Calivada
Wurstland
Bottina
6. North East : Northland
District Capital: Cadillac
Major Cities:
Colville
Athabasca
Fondulac
Haida
Ottawa
Production: Canned Salted Blue Salmon
Population: 3,7 M
8. West : Calivada
District Capital: Sugar Lake City
Los Diavolos
Rosswell
Rino City
San Antorium
Palomares
Production: Beer
Population: 6,5 M
9. Calivada Country information
City
Population
Clients
Established
Sugar Lake City
60 000
Big Motors
1989
Los Diavolos
300 000
Kadok Inc
1970
Rino City
150 000
Worldcompany Inc
1995
Rosswell
150 000
ACME Tools
2005
San Antorium
80 000
Wonderpictures
1984
Colagrande
250 000
Fantasticplastic
1950
Palomares
170 000
Beachboys Aircrafts
1990
10. South West : Wurstland
Capital: Wurstheim
Grosskleinheim
Oberniderstadt
Ginsburg
Kimberstadt
Klarkhausen
Dongingen
Niederobernichtratsheim
Production: Sausages
Population: 4,8 M
11. Wurstland Country information
City
Population
Clients
Established
Wurstheim
60 000
TV Funken
1989
Grosskleinheim
300 000
1970
Knibis
100 000
Kimberstadt
150 000
Binz Motoren
Grossemachinen
GmbH
Traktoren AG
Ginsburg
80 000
Immergut Gmbh
1984
Dongingen
230 000
Krundik Electro AG
1950
Klarkhausen
190 000
Ziemens Gmbh
1990
1995
2005
12. South East : Bottina
Capital: Miracoli
Benzino
Quatro-Formaggi
Mazzeratti
Scuderia
Pirrelli
Mastectomiensa
Population: 7,2 M
Production: Shoes
13. Bottina Country information
City
Population
Clients
Established
Mastectomensa
60 000
Cavallino Automobili
1989
Benzino
330 000
Santos Petronas
1970
Pirelli
100 000
Vinofamoso
1995
Miracoli
140 000
Novarra Center
2005
Scuderia
80 000
Alto Alto
1984
Mazzeratti
230 000
St Martini Bianco
1950
Quatro-formaggi
190 000
Calzone Grande
1990
14. Dashboard Northland
Clients
Round 1 Round 2 Round 3
Fondulac
IKAE BV
Cadillac
Baas AB
Colville
Lovlo AB
Tohono
Priskrolls AB
Athabasca
Fjordson AS
Haida
Electroplus AS
Ottawa
Nordpetrol AS
Game
15. Dashboard Calivada
Clients
Round 1 Round 2 Round 3
Sugar Lake City
Big Motors
Los Diavolos
Kadok Inc
Rino City
Worldcompany Inc
Rosswell
ACME Tools
San Antorium
Wonderpictures
Colagrande
Fantasticplastic
Palomares
Beachboys Aircrafts
Game
16. Dashboard Wurstland
Clients
Wurstheim
TV Funken
Gross kleinheim
Kimberstadt
Binz Motoren
Grossemachinen
GmbH
Traktoren AG
Ginsburg
Immergut Gmbh
Dongingen
Krundik Electro AG
Klarkhausen
Ziemens Gmbh
Knibis
Round 1 Round 2 Round 3
Game
17. Dashboard Bottina
Clients
Round 1 Round 2 Round 3
Benzino
Cavallino
Automobili
Santos Petronas
Pirelli
Vinofamoso
Miracoli
Novarra Center
Scuderia
Alto Alto
Mazzeratti
St Martini Bianco
Quatro-formaggi
Calzone Grande
Mastectomensa
Game
18. Sales Leadership Scoring Table
Team
Round 1
Won
Wurstland
Bottina
Northland
Calivada
Market
Lost
Round 2
Missed
Won
Lost
Round 3
Missed
Won
Lost
Missed
21. Turn 1
Place your first energy token on your start City
BOTTINA =
Porto Departo
WURSTLAND
Northland
= Fahrloss
= Villadeparta
CALIVADA =
Startinblock
Sort your Customer Info cards in order of priority ( discuss in the group)
Analyze your Territory, discover the available information.
Analyze the Client Cards provided
Using the 20 Energy Token provided select your travel route.
As your route crosses customers you may turn the Tri-Hexagons over and
discover the specific client Information.
Based on the information you have collected, re-assess your Hospital
Scoring.
Have your priorities changed ?
22. The moment of truth
The game leader will announce the customers launching a public
tender.
By now you know that each of the customers has a % win chance.
If you know a person at the customer, your chance increases by 5 %
(you must have the relevant card – or more ask your game leader)
Throw the two dices and calculate your results. If your score is higher
then the success rate of the customer you win the tender.
Score your sales
23. What did you learn?
What went well in this Round ?
What could you improve ?
What did you learn as a team ?
What actions do you plan for the next turn ?
24. Turn 2
Back on your start city
You will get 20 more Energy Tokens
You will get 7 additional Client Cards
Assess
the new situation
Define your Strategy
Turn 2 allows for two different rounds
Place a first set of energy tokens (and keep some for the second
round in Turn 2)
Plan your route discovering the additional client information again.
If you visit a company for the second time, then your increase your
success chance by 5% or more depending on the client you visit.
Based on the new information, reorganize the priorities
Plan now the second turn in this round, you may
Visit
Visit
the same company again to increase your chance to win
new companies to increase your chance to compete on a public
tender
25. What did you learn?
What
went well in this Round ?
What
could you improve ?
What
did you learn as a team ?
What
actions do you plan for the next turn ?
