Salem Area Chamber of Commerce Power Hour presentation

503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Tim Fahndrich
Third River Marketing
Salem, Oregon
Social Success:
9 Strategies for using social media
and reputation marketing to find
more customers and generate
bigger profits

503.581.4554
1 4 Massive Game Changers Affecting
Your Business
2 Common Mistakes & Misconceptions
3
9 Strategies for Success
Agenda
4
Special FREE Offer

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The Game Has
Changed

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1 Find Your Business
2 Research Products & Services
3
Make Buying Decisions
This has changed how consumers …

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1 Game Changer #1:
Search

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2 Game Changer #2:
Reputation & Reviews
88% of consumers trust
online reviews as much as a
personal recommendationSource: Brightlocal

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of users will use a local business with a 4 star
rating
92%
More Stars = More Customers
of users will use a local business with a 3
star rating
72%
of users will use a local business with a 2 star
rating
27%
Only of users will use a local business with a 1 star
rating
13%
Not Just Any Stars …
Reviews Must Be:
• Authentic
• Trustworthy
• Recent
• Relevant
Never, ever make up or pay
someone to write reviews!
★★★★
★★★
★★
★

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3
Game Changer #3:
Social Media
People aren’t just ON social
media, they are GLUED to it
All Trademarks Owned By Respective Companies

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4 Game Changer #4:
Mobile
Consumers now
have more power in
the palm of their
hands than the
computers that sent
man to the moon
More Power. More Access. Zero Patience.

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Quick Story
Lawn Mower Repair Shop

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Do You Have A Plan
To Leverage These Massive
Game Changers?

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12
Common Mistakes &
Misconceptions
About Social Media

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13
• Thinking social media and reviews don’t
influence your customers or market
• Having incomplete profiles
• Inconsistent or inappropriate activity
• Ooops … did I just tweet that???
Do You Make These Mistakes?

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14
• Waste of time / unimportant
• Only for young people
• ROI cannot be measured
• You have to be on every social network
• It is free marketing and gets immediate results
Dangerous Misconceptions

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16
9 Strategies for Success
With Social Media and
Reputation Marketing

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17
Identify the most popular social networks for
your industry
e.g., Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.
Google + is being killed off as we know it now
Strategy #1: Be Where Your
Customers Are

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18
Use professional photo(s), describe your
product/services, and link back to your website
Strategy #2: Create Complete &
Consistent Profiles

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19
Strategy #3: Manage Local
Listings

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20
Own Your Reviews
Strategy #4: Proactively Build,
Promote, and Manage Your
Online Reputation

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21
Keep a finger on the pulse of your
customers, competitors, and industry
Strategy #5: Listen To What
Others Are Saying

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22
Be genuine and personable – admit to mistakes,
engage your audience, and share stories
Strategy #6: Be Real & Authentic

503.581.4554
23
Create engaging content and share with
your audience….on a frequent basis.
Strategy #7: Create Compelling
Content Consistently

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24
Strategy #8: Offer Promotions, Contests,
Giveaways, Etc. To Generate New Leads

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Strategy #9: Advertise To Generate More
Leads & Customers
Targeted Ads ReTargeting Ads

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26
• Get out there and BE SOCIAL
• Build the KNOW, LIKE and TRUST Factor
• Be PROACTIVE & CONSISTENT!
SOCIAL MEDIA & REPUTATION MARKETING WILL PAY OFF!
Summary

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27
Special Free
Offers

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whirSocial.com/free-photo-quotes

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PhotosOfSalem.com

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Questions?

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Presented By:
Thank You!
Tim Fahndrich
President

Salem Area Chamber of Commerce Power Hour presentation

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Salem Area Chamber of Commerce Power Hour presentation