I WANT CS5 Campaign

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thinkkong

I Want CS5 campaign realized by Think Kong, Poland for Adobe Systems in Poland.

Business Economy & Finance Technology

Campaign realized for Adobe Poland „I WANT CS5”

Goal gather a database of people interested in new Adobe CS5 package - professional software for graphicians, video-editors, DTP-operators

Concept: „ I WANT CS5” Let`sinvitepeople to organizemicro-campaigns For buyingnewAdobe CS 4 intheircompanies

Building pressure Through data collected within campaign Through campaign

Situationin most of companies „I have no idaeabout CS5/ aboutit`sadvantages, I won`t tell my boss to buy new CS5” Userworking i company „I have no idea thatthereisnew CS5 software, I have no signals form my staffaboutit” Chief of department/company

Motivation to take part in campaign For user: notebook For company: proffesional training concerning graphics design/creation

Dedicated website calling „Create Your own micro-campaign. Eg. video-postcard, convince boss to buy CS5 and win a notebook”

Wizard for creating own micro-campaign materials: ”Add your photo, write your name, choose software you want and send it to your boss!”

Users can create video-postcard with funny figures with their face,dancing and singing about buying Adobe CS5

Employees’ and boss’s faces could beinserted into the animation to make agreater viral impact within the target group – our micro-campaign have to work!

PR and ad support. Discussions on branchforums, information and invitations to thecampaign on vaiours services, blogs.

Discussion initiated in 2.886 companies (over 7.000 video post-cards sent) 60 000potential clients visited campaign website visited „I Want CS5” website

I WANT CS5 Probably the best campaign for Adobe CS5 in East Europe☺ Think Kong, Poland http://www.thinkkong.pl Contact: nkilen@thinkkong.pl

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I WANT CS5 Campaign

1. Campaign realized for Adobe Poland „I WANT CS5”

2. Goal and strategy

3. Goal gather a database of people interested in new Adobe CS5 package - professional software for graphicians, video-editors, DTP-operators

4. Concept: „ I WANT CS5” Let`sinvitepeople to organizemicro-campaigns For buyingnewAdobe CS 4 intheircompanies

5. Building pressure Through data collected within campaign Through campaign

6. Situationin most of companies „I have no idaeabout CS5/ aboutit`sadvantages, I won`t tell my boss to buy new CS5” Userworking i company „I have no idea thatthereisnew CS5 software, I have no signals form my staffaboutit” Chief of department/company

7. Motivation to take part in campaign For user: notebook For company: proffesional training concerning graphics design/creation

8. Realization

9. Exemplary ads

10.

11.

12. Dedicated website calling „Create Your own micro-campaign. Eg. video-postcard, convince boss to buy CS5 and win a notebook”

13. Wizard for creating own micro-campaign materials: ”Add your photo, write your name, choose software you want and send it to your boss!”

14. Users can create video-postcard with funny figures with their face,dancing and singing about buying Adobe CS5

15. Employees’ and boss’s faces could beinserted into the animation to make agreater viral impact within the target group – our micro-campaign have to work!

16.

17.

18. PR and ad support. Discussions on branchforums, information and invitations to thecampaign on vaiours services, blogs.

19. Results

20. Discussion initiated in 2.886 companies (over 7.000 video post-cards sent) 60 000potential clients visited campaign website visited „I Want CS5” website

21. I WANT CS5 Probably the best campaign for Adobe CS5 in East Europe☺ Think Kong, Poland http://www.thinkkong.pl Contact: nkilen@thinkkong.pl

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