How to Profit from
Windows XP End-of-Support
and help clients avoid major downtime!
Raj Khera
Partner, MailerMailer
@press...
About Raj Khera
Engineer turned business guy
CEO, GovCon – sold in 1999
Partner, FilterPoint – sold in 2009
Partner, MoreB...
The Plan

Presentation Slides © 2014 MailerMailer LLC
April 8, 2014: Bye Bye XP
http://windows.microsoft.com/en-us/windows/end-support-help

Presentation Slides © 2014 MailerMa...
“XP” searches on Google

Increase predicted: Feb 2014

Presentation Slides © 2014 MailerMailer LLC
Predicted “XP” searches on Google

Increase February
2014, then steady decline
after April 2014

Presentation Slides © 201...
3 out of 4 IT pros must still support XP

XP still on 1/3 of all Windows PCs

Firms that are not ready for Windows XP
end-...
3 out of 4 IT pros must still support XP

XP still on 1/3 of all Windows PCs

Firms not ready for Windows XP endof-life co...
Who Will Get There First?
Leverage the timing and

Wait and

Grow Your Business

Watch Others Grow

?
Presentation Slides ...
Pick the low hanging fruit
first, then climb the tree

1. Clients
2. Current contacts
3. People you don’t know (yet)

Pres...
How do you make
your buying decisions?

Find People You Trust
Presentation Slides © 2014 MailerMailer LLC
Before People Buy Anything…

Awareness
Education
Identification

Trust
Presentation Slides © 2014 MailerMailer LLC
Develop Educational Material
What will happen if you don’t upgrade from XP
How to Choose a Windows Migration Strategy
Offi...
Scan Your Existing Client Base

Presentation Slides © 2014 MailerMailer LLC
Create a newsletter
with your articles,
or licensed articles

Send to clients
and contacts

Presentation Slides © 2014 Mai...
White paper:

How WindowsXP End of Support
Will Impact Your Business

• Ideal incentive to contact you
• Simultaneously pr...
Or License the Content You Need

Presentation Slides © 2014 MailerMailer LLC
Repurpose Content Into a Seminar
Make a presentation from key bullet points in
your articles and white paper
Print out cop...
Say this:
Hi, this is <name> from <company>. I have a presentation
that your members might really like to see. Microsoft i...
Do this:
Offer the white paper or guide as an incentive for
registering
Collect business cards in exchange for the white
p...
Import your contacts
directly from Autotask
(or upload a file)

Presentation Slides © 2014 MailerMailer LLC
Live reports show
who is likely ready
for a sales call

Presentation Slides © 2014 MailerMailer LLC
Other Ways to Find XP Leads
Pay per click advertising, remarketing
Google, Facebook, LinkedIn
Association web sites and ne...
Follow Up
36% of leads are never followed up
- Forbes

Presentation Slides © 2014 MailerMailer LLC
What is your 2014 target growth?
How will you get there?

Einstein’s definition of insanity:
Doing the same thing over and...
Don’t miss this opportunity
Start marketing now
before your competitors beat you to the punch!

Presentation Slides © 2014...
The IT Marketing Crash Course:
How to Get Clients for Your Technology Business
www.ITMarketingBook.com
+1-301-825-5658
Blog + Newsletter + Analytics = More Business

www.presstacular.com

800-475-1415
Contact
Raj Khera
http://presstacular.com
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How to Profit from the WindowsXP End-of-Support Opportunity

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About 40% of Windows users are still running Microsoft Windows XP & Office 2003. With Microsoft ending support for these products on April 8, 2014, there is a fantastic window of opportunity for technology service providers to build stronger relationships with your clients and profitable revenue for your business. This presentation shows you how to 1) identify and reach prospects who need to upgrade from WindowsXP, 2) access pre-packaged educational IT articles and white papers to implement an XP end of support marketing plan that captures more business in Q1 2014.

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How to Profit from the WindowsXP End-of-Support Opportunity

  1. 1. How to Profit from Windows XP End-of-Support and help clients avoid major downtime! Raj Khera Partner, MailerMailer @presstacular +1-301-825-5658
  2. 2. About Raj Khera Engineer turned business guy CEO, GovCon – sold in 1999 Partner, FilterPoint – sold in 2009 Partner, MoreBusiness.com Now CEO MailerMailer Presstacular – marketing tool for IT companies Author #1 Amazon Bestseller: IT Marketing Crash Course Presentation Slides © 2014 MailerMailer LLC
  3. 3. The Plan Presentation Slides © 2014 MailerMailer LLC
  4. 4. April 8, 2014: Bye Bye XP http://windows.microsoft.com/en-us/windows/end-support-help Presentation Slides © 2014 MailerMailer LLC
  5. 5. “XP” searches on Google Increase predicted: Feb 2014 Presentation Slides © 2014 MailerMailer LLC
  6. 6. Predicted “XP” searches on Google Increase February 2014, then steady decline after April 2014 Presentation Slides © 2014 MailerMailer LLC
  7. 7. 3 out of 4 IT pros must still support XP XP still on 1/3 of all Windows PCs Firms that are not ready for Windows XP end-of-life could face compliance risks Presentation Slides © 2014 MailerMailer LLC 7
  8. 8. 3 out of 4 IT pros must still support XP XP still on 1/3 of all Windows PCs Firms not ready for Windows XP endof-life could face compliance risks Presentation Slides © 2014 MailerMailer LLC 8
  9. 9. Who Will Get There First? Leverage the timing and Wait and Grow Your Business Watch Others Grow ? Presentation Slides © 2014 MailerMailer LLC 9
  10. 10. Pick the low hanging fruit first, then climb the tree 1. Clients 2. Current contacts 3. People you don’t know (yet) Presentation Slides © 2014 MailerMailer LLC
  11. 11. How do you make your buying decisions? Find People You Trust Presentation Slides © 2014 MailerMailer LLC
  12. 12. Before People Buy Anything… Awareness Education Identification Trust Presentation Slides © 2014 MailerMailer LLC
  13. 13. Develop Educational Material What will happen if you don’t upgrade from XP How to Choose a Windows Migration Strategy Office365 vs. Windows 7/8/8.1 What do to before throwing out an old PC White paper: How WindowsXP End of Support Will Impact Your Business Presentation Slides © 2014 MailerMailer LLC
  14. 14. Scan Your Existing Client Base Presentation Slides © 2014 MailerMailer LLC
  15. 15. Create a newsletter with your articles, or licensed articles Send to clients and contacts Presentation Slides © 2014 MailerMailer LLC
  16. 16. White paper: How WindowsXP End of Support Will Impact Your Business • Ideal incentive to contact you • Simultaneously pre-qualifies leads Presentation Slides © 2014 MailerMailer LLC
  17. 17. Or License the Content You Need Presentation Slides © 2014 MailerMailer LLC
  18. 18. Repurpose Content Into a Seminar Make a presentation from key bullet points in your articles and white paper Print out copies of your white paper to give away as an incentive for attending Contact local associations and chambers Be a guest speaker Presentation Slides © 2014 MailerMailer LLC
  19. 19. Say this: Hi, this is <name> from <company>. I have a presentation that your members might really like to see. Microsoft is ending support for WindowsXP in early April – one-third of all PC users still run XP. We’re seeing many medical practices being affected by this because it can put HIPAA compliance at risk. My presentation talks about the risks and helps chart a path for your members to make sure they are not adversely impacted. Would you be interested in a presentation about this topic at your next meeting? Presentation Slides © 2014 MailerMailer LLC 19
  20. 20. Do this: Offer the white paper or guide as an incentive for registering Collect business cards in exchange for the white paper Score each contact A/B/C Add your new contacts to your email list Presentation Slides © 2014 MailerMailer LLC
  21. 21. Import your contacts directly from Autotask (or upload a file) Presentation Slides © 2014 MailerMailer LLC
  22. 22. Live reports show who is likely ready for a sales call Presentation Slides © 2014 MailerMailer LLC
  23. 23. Other Ways to Find XP Leads Pay per click advertising, remarketing Google, Facebook, LinkedIn Association web sites and newsletters Offer guide as incentive Must direct visitor to specific page with contact form DO NOT direct visitor to home page Be sure to collect contact information Follow up regularly Presentation Slides © 2014 MailerMailer LLC 23
  24. 24. Follow Up 36% of leads are never followed up - Forbes Presentation Slides © 2014 MailerMailer LLC
  25. 25. What is your 2014 target growth? How will you get there? Einstein’s definition of insanity: Doing the same thing over and over again and expecting different results. Presentation Slides © 2014 MailerMailer LLC
  26. 26. Don’t miss this opportunity Start marketing now before your competitors beat you to the punch! Presentation Slides © 2014 MailerMailer LLC 26
  27. 27. The IT Marketing Crash Course: How to Get Clients for Your Technology Business www.ITMarketingBook.com +1-301-825-5658
  28. 28. Blog + Newsletter + Analytics = More Business www.presstacular.com 800-475-1415
  29. 29. Contact Raj Khera http://presstacular.com

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