More than a square photos app, Instagram is the world's second biggest social network, and offers countless image-sharing possibilities. Here's an overview. By James Martin, head of social media, Reed MIDEM

1. Instagram explained
James Martin
Head of Social Media

2. 500 million Instagrammers
300 million use it daily (Twitter has 320m total users)

3. Source: http://www.adweek.com/socialtimes/heres-how-many-people-are-on-facebook-instagram-twitter-other-big-social-
networks/637205
World’s 2nd biggest social network

4. $2.81 billion
Predicted ad revenue in 2017: also bigger than Twitter (in US)
Source: http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774

9. RM presences

10. RM presences

13. Features/Demo
No more square pics only
LOTS of hashtags!
Filters / #nofilter
Video: now up to 1 minute
Suggested content section
Cool tools: Hyperlapse, Boomerang, Layout