Keynote from the BLA Conference, July 2014. #BLAle14
This talk is all about communication - specifically about how to make your communication stand out amid all the white noise. If you want to get a feel for what I was talking about alongside the slides, you can read the tweets from the talk, embedded at http://thewikiman.org/blog/?p=2595.
Thank you very much to the BLA for having me!
A presentation from the #BLA15 Conference about introducting annual action plans and meetings at an academic library.
The library uses these reports to focus activity for the upcoming year, and build a stronger partnership between the library and each academic department. It's something both parties have found beneficial.
What is UX and how can it help your organisation?Ned Potter
An overview of User Experience techniques. No longer just web usability testing, there's a new much more human movement in UX. This presentation outlines the key components, with examples: ethnography, and human-centred design.
UX at York: starting small and scaling up (#nclxux)Ned Potter
A timeline of our ethnography and design work at the University of York, encompassing four UX (User Experience) Projects. Includes the changes we've made to services and space as a result of the fieldwork we've undertaken, and our strategy for dissemination.
The document provides advice for new librarians and information professionals. It discusses finding your niche within the fragmented library community. It encourages professionals to face their fears, take career risks for impact, learn from positive experiences, get involved in different projects, find a mentor, and ask for help. The document also advises professionals to say no to opportunities occasionally and give themselves breaks from time to time.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
My keynote from the LIANZA conference in New Zealand, #SHOUT15.
This is a library marketing manifesto, focusing on how to be heard above the clamour of everyday life. How can libraries get engagement?
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns
What is the most popular activity in the UK? The answer may surprise you. Ned Potter
A comparison between how often we visit the cinema, the church, A&E - and one other cultural institution which we visit several times more than we visit the theatre and football matches combined...
This presentation has been made public domain - please feel free to use it however you'd like, including remixing or repurposing it without the need for attribution.
A presentation from the #BLA15 Conference about introducting annual action plans and meetings at an academic library.
The library uses these reports to focus activity for the upcoming year, and build a stronger partnership between the library and each academic department. It's something both parties have found beneficial.
What is UX and how can it help your organisation?Ned Potter
An overview of User Experience techniques. No longer just web usability testing, there's a new much more human movement in UX. This presentation outlines the key components, with examples: ethnography, and human-centred design.
UX at York: starting small and scaling up (#nclxux)Ned Potter
A timeline of our ethnography and design work at the University of York, encompassing four UX (User Experience) Projects. Includes the changes we've made to services and space as a result of the fieldwork we've undertaken, and our strategy for dissemination.
The document provides advice for new librarians and information professionals. It discusses finding your niche within the fragmented library community. It encourages professionals to face their fears, take career risks for impact, learn from positive experiences, get involved in different projects, find a mentor, and ask for help. The document also advises professionals to say no to opportunities occasionally and give themselves breaks from time to time.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
1) The document discusses how the University of York Library has used various user experience (UX) techniques like ethnographic observation and interviews to better understand user needs and behaviors.
2) Some changes implemented based on UX findings include installing hot water taps, changing hours, and adding blankets - aimed at improving the small details of user experience.
3) The presentation encourages other libraries, archives and museums to try incorporating UX techniques like behavioral mapping and cognitive interviews to inform design changes that enhance services for users.
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
My keynote from the LIANZA conference in New Zealand, #SHOUT15.
This is a library marketing manifesto, focusing on how to be heard above the clamour of everyday life. How can libraries get engagement?
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns
What is the most popular activity in the UK? The answer may surprise you. Ned Potter
A comparison between how often we visit the cinema, the church, A&E - and one other cultural institution which we visit several times more than we visit the theatre and football matches combined...
This presentation has been made public domain - please feel free to use it however you'd like, including remixing or repurposing it without the need for attribution.
A series of 10 small tips for anyone leading a session of instruction.
Divided into Session Structure, Tablet as Teaching Assistant, Hand-Outs and Materials, there's a mix of things to make your life easier as the teacher or trainer, and your delegate's lives easier.
Associated blog post explaining each one in more detail at bit.ly/10TinyTips.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
This document discusses how Twitter can be useful for researchers and academics. It begins by explaining what Twitter is and debunking common myths about it. Some key benefits of Twitter for researchers are connecting with peers, staying up to date in one's field, and sharing one's work. Examples are given of academic Twitter accounts to follow. Guidelines are provided for using Twitter well, such as balancing self-promotion with conversation. The document encourages embracing mobile Twitter and using hashtags, questions, and other strategies to engage others online.
A preview of the Library Marketing ToolkitNed Potter
A chapter-by-chapter guide to the topics covered, and the case studies contributed, of the Library Marketing Toolkit by Ned Potter. Published by Facet Publishing, and out now.
This is a facts & figures overview of the Digital Scholarship Training offered by the Library & IT Services at the University of York over the last 18 months.
We've found the academic community (specifically academics, postgraduate researchers and support staff) extremely receptive to the workshops, which cover themes such as Twitter (for teaching and for research), blogging, the presentation tool Prezi, and Google Apps for Education.
If you work in a library or IT department at a Higher Education institution and have relevant expertise in this area, find a way to deliver it to the people who want it!
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
6 really useful things to make your academic life easierNed Potter
1st year undergraduate workshop presentation for the Department of Film, Theatre & Television, at the University of York, as part of the Library's academic skills training.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Just a Room Full of Stuff? Why Libraries are Great / Katie BirkwoodKatie Birkwood
A brief introduction to what it is that makes libraries so important.
Talk given at Ignite London 4, 8 Feb 2011, with a bit of extra text added to help it make sense.
http://ignitelondon.net/home
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The document discusses designing teams and processes to adapt to changing needs. It recommends structuring teams so members can work within their competencies and across projects fluidly with clear roles and expectations. The design process should support the team and their work, and be flexible enough to change with team, organization, and project needs. An effective team culture builds an environment where members feel free to be themselves, voice opinions, and feel supported.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
This presentation looks at what works and what doesn't (and the research to support this) for public speaking and presentation-design.
This is an expanded version of the Good Slides Matter presentation from the LibMarketing account.
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
Risks and rough edges: Building Genuine Relationships Through Library Social...Ned Potter
A presentation about University of York Library Social Media, delivered at the #LibSocMed online event organised by Royal Holloway University Library.
Images are either CC0 pics or pictures by the library photographer Paul Shields.
Running Academic Library induction as a marketing campaignNed Potter
A presentation at the #pprgconf18 event, where the University of York Library won an award for our marketing campaign.
The slides centre on our efforts to reimagine library orientation as a proper marketing campaign, and how this worked well for getting key messages across to new students.
A series of 10 small tips for anyone leading a session of instruction.
Divided into Session Structure, Tablet as Teaching Assistant, Hand-Outs and Materials, there's a mix of things to make your life easier as the teacher or trainer, and your delegate's lives easier.
Associated blog post explaining each one in more detail at bit.ly/10TinyTips.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
This document discusses how Twitter can be useful for researchers and academics. It begins by explaining what Twitter is and debunking common myths about it. Some key benefits of Twitter for researchers are connecting with peers, staying up to date in one's field, and sharing one's work. Examples are given of academic Twitter accounts to follow. Guidelines are provided for using Twitter well, such as balancing self-promotion with conversation. The document encourages embracing mobile Twitter and using hashtags, questions, and other strategies to engage others online.
A preview of the Library Marketing ToolkitNed Potter
A chapter-by-chapter guide to the topics covered, and the case studies contributed, of the Library Marketing Toolkit by Ned Potter. Published by Facet Publishing, and out now.
This is a facts & figures overview of the Digital Scholarship Training offered by the Library & IT Services at the University of York over the last 18 months.
We've found the academic community (specifically academics, postgraduate researchers and support staff) extremely receptive to the workshops, which cover themes such as Twitter (for teaching and for research), blogging, the presentation tool Prezi, and Google Apps for Education.
If you work in a library or IT department at a Higher Education institution and have relevant expertise in this area, find a way to deliver it to the people who want it!
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
6 really useful things to make your academic life easierNed Potter
1st year undergraduate workshop presentation for the Department of Film, Theatre & Television, at the University of York, as part of the Library's academic skills training.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Just a Room Full of Stuff? Why Libraries are Great / Katie BirkwoodKatie Birkwood
A brief introduction to what it is that makes libraries so important.
Talk given at Ignite London 4, 8 Feb 2011, with a bit of extra text added to help it make sense.
http://ignitelondon.net/home
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The document discusses designing teams and processes to adapt to changing needs. It recommends structuring teams so members can work within their competencies and across projects fluidly with clear roles and expectations. The design process should support the team and their work, and be flexible enough to change with team, organization, and project needs. An effective team culture builds an environment where members feel free to be themselves, voice opinions, and feel supported.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
This presentation looks at what works and what doesn't (and the research to support this) for public speaking and presentation-design.
This is an expanded version of the Good Slides Matter presentation from the LibMarketing account.
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
Risks and rough edges: Building Genuine Relationships Through Library Social...Ned Potter
A presentation about University of York Library Social Media, delivered at the #LibSocMed online event organised by Royal Holloway University Library.
Images are either CC0 pics or pictures by the library photographer Paul Shields.
Running Academic Library induction as a marketing campaignNed Potter
A presentation at the #pprgconf18 event, where the University of York Library won an award for our marketing campaign.
The slides centre on our efforts to reimagine library orientation as a proper marketing campaign, and how this worked well for getting key messages across to new students.
More about this project: http://bit.ly/ozBNv8.
A quick re-cap of the amazing Buy India a Library Project, that ran in early 2010. We crowd-sourced enough money in 2 weeks to build a library in Mysore, as well as some mobile libraries to travel round Africa. The power of social media FTW!
Marketing academic libraries in a web 2 worldNed Potter
This document discusses strategies for libraries to effectively utilize social media and web 2.0 technologies for marketing and outreach. It emphasizes engaging patrons through conversation rather than just broadcasting information, being present where patrons are online, and positioning libraries as guides who can help patrons navigate new technologies and information. The key is demonstrating how the library can help patrons achieve their goals.
Stop Breaking The Basic Rules of PresentingNed Potter
Blog post at http://bit.ly/hGhaFK. Some people are confident public speakers, other people get nervous. Either way, you still see a lot of people breaking the most basic rules of presenting, and those presentations would be a lot better if they didn't.
This is a call to arms for libraries, inspired loosely by the famous SHIFT HAPPENS deck. Feel free to embed it anywhere and everywhere, with attribution.
Come on people! This is libraries' time!
Thank you from Buy India a Library - we did it! Ned Potter
We raised nearly four thousand dollars in 2 weeks, via Twitter, to Build a Library in a book-free zone in India, plus no less than FOUR mobile libraries in Africa.
Here is how.
Thank you!
Launch of LISNPN, at CILIP's New Professionals Conference. LISNPN is the Library & Information Services New Professionals Network, and is pronounced to rhyme with "Miss En Pee En"...
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
11. All-staff / all-student emails,
reminders on the website,
noticeboards, posters
Appearing on your users’
radar in a place they might
not expect
12. All-staff / all-student emails,
reminders on the website,
noticeboards, posters
Appearing on your users’
radar in a place they might
not expect
Direct and targeted
communication in person, via
email, via social media
13.
14.
15. All-staff / all-student
emails, reminders on
the website,
noticeboards etc
Which of these categories does your own
communication with Departments fall into?
Appearing on your
users’ radar in a
place they might
not expect
Direct, tailored and
targeted
communication in
person or via email
16.
17. White noise can be useful, as part of a
coordinated campaign
18.
19.
20. No one ever rushed home
from a race to buy mayo.
21.
22. The key is to
market only one
of them at a
time.
51. “So what we do is we simply tell
people something, which is true,
which is 9 out of 10 people in
Britain pay their tax on time.
And by putting that single bit
of information into the top of a
letter, it makes people much
more likely themselves to pay
the tax on time.”
52. “90% of students visit the
Library every day”
“We now have reading lists from
all but 5 academics…”
“The students who use the
library most get the best
degrees”
53. “If you say most people in
Westchester County are paying
their taxes on time and it’s
going for that new park that
we’re building… you can get
the take up rate up by as
much as 5 percent.”
54. Tell people where their fine
money goes.
Or even better, allow them to
CHOOSE…
Furniture DVDs Wall art
55.
56. “Of course people are like ‘oh
my God, but how can that
possibly be practical?’ Well
we’ve now just got the results
in. It turns out that for every
pound or every dollar that you
spend on getting, you know,
someone to write on the
envelope, you get $2,000
return. A one to 2,000 return.”
57. The personal touch should be
applied as far as is humanly
possible. Divide your audience
into groups, and get into
everyone’s line of sight.
It takes a large amount of
time, and makes a huge
amount of difference.
58. Twice a year, students
can order any books
they like, for a month
59. Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Percent
60. Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Percent
61. Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Percent
78. Run coordinated
campaigns, market
one thing at a time,
but otherwise
Calls to action
Get on your users’
radar – utilise all
your expertise, and
make sure you
79. Run coordinated
campaigns, market
one thing at a time,
but otherwise
Calls to action
Get on your users’
radar – utilise all
your expertise, and
make sure you
Divide your users up
into the smallest
groups and
80. Run coordinated
campaigns, market
one thing at a time,
but otherwise
Calls to action
Get on your users’
radar – utilise all
your expertise, and
make sure you
Divide your users up
into the smallest
groups and
84. TV by Mike Shaheen on flickr: https://www.flickr.com/photos/mikeshaheenphotography/8719297954/sizes/l
Cell phone tower by @notnixon on flickr: https://www.flickr.com/photos/sansbury/2224487362/sizes/l
White noise watcher by Marty McFly on flickr: https://www.flickr.com/photos/martin_mcfly/10671468875/sizes/l
Radar telescope by slworking2 on flickr: https://www.flickr.com/photos/slworking/9716259724/sizes/h/
Line of sight diagram by Aaron Hanson on better-biking.com: http://better-biking.com/?p=816 – used with author’s permission
Stack of coins by Sharon Drummond on flickr:
https://www.flickr.com/photos/dolmansaxlil/6012147519/sizes/o/
Big pile of cash by aresauburn™ on flickr:
https://www.flickr.com/photos/aresauburnphotos/2678453389/sizes/l
Logpile by heretakiks.com on flickr:
https://www.flickr.com/photos/heretakis/7087802879/sizes/l
Leaf on table by c_ambler on flickr: h
ttps://www.flickr.com/photos/chazoid/2598478591/sizes/l
85. Man and wall by e3000 on flickr: https://www.flickr.com/photos/e3000/256560692/sizes/l
Camera by kayvee.INC on flickr: https://www.flickr.com/photos/kayveeinc/5458354264/sizes/l
Nascar by John Harrelson on NNSRacing: http://www.nnsracing.com/2010/09/photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr: https://www.flickr.com/photos/johanl/6966883093/sizes/l
Social media chalk by MKHmarketing on flickr: https://www.flickr.com/photos/mkhmarketing/8468788107/sizes/l
Hand holding Google results by chalo84 on flickr: https://www.flickr.com/photos/chalo84/2680150477/sizes/o/
This camera pic by Yogesh Matre on flickr: https://www.flickr.com/photos/mhatrey/6912434671/sizes/
Explosion by Kevin Dooley on flickr: https://www.flickr.com/photos/pagedooley/958854135/sizes/
TVs on top on one-another by Funky64 on flickr: https://www.flickr.com/photos/funky64/4293098263/sizes/o/
Orb by Tortured Mind Photography on flickr: https://www.flickr.com/photos/pdamsten/5558448144/sizes/l
Ice cream globe by h.koppdelanet on flickr: https://www.flickr.com/photos/h-k-d/5981532224/sizes/o/
Clock eye by Bramstone Photography on flickr: https://www.flickr.com/photos/badboy69/2333409688/sizes/l
86. The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from www.fontsquirrel.com
– follow the links to do the same.
All the images from Flickr’s Creative Commons were located using
www.compfight.com which searches Flickr better than Flickr searches itself.
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio, which you can listen to here. Click the quotes on the
slides to be taken to the source of each one.
The stats and the things about my own work all relate to the wonderful
University of York Information Directorate…