detailes priscription of yes bank, ipo case study in 2005 ,ipl case study 2013, orrganization structure ,yesbank products and services, yesbank issues, yes bank shares fall.
2. INTRODUCTION
• YES BANK is a full service commercial bank
that offers Corporate banking, investment
banking, and personal banking services across
India.
• Indias new age private sector bank,is a state-of-
art high quality,customer-centric,service-driven
bank catering to the “Future businesses of
India.”
• Promoter and founder-Dr.Rana Kapoor and his
top management team.
3. • India’s fourth largest private sector bank (by
balance sheet dated March 31,2012)
• Yes bank has a widespread branch network of
over 380 branches across 275 cities,with
650+ ATMs and 2 national operating centres
in Mumbai and Gurgaon.
• Vision of “Building the Best Quality bank of
the World in India by 2015.”
• Recognized amongst the Top and Fastest Growing
Banks
4. • To be the ‘Finest Quality Bank
in India’ by 2020VISION
• To establish a high quality,
customer centric, service driven,
private Indian Bank catering to
the ‘Future Businesses of India’.
MISSION
• the confidence of coming out as
winners
• hard work, perseverance and
self-belief
VALUES
5. HISTORY
Yes bank is one of the biggest private
sector bank in india .
Yes bank ltd. Was incorporated
by Mr. rana kapoor (NOV 21,2003)
The bank obtained their
certificate of commencement
of business on january 21,2004.
7. Ms. Radha Singh
(Non Executive Part-time Chairperson)
Mr. M. R.Srinivasan
(Non-Executive Non-Independent
Director)
Lt General (Dr.) MukeshSabharwal
(Retd.)
(Independent Director)
Mr. BrahmDutt
(Independent Director)
Mr. Ashok Chawla
(Independent Director)
Mr. Saurabh Srivastava
(Independent Director)
Mr. BrahmDutt
(Independent Director)
Mr. Vasant V Gujarathi
(Independent Director)
8. 2004
March
Capital infusion by promoters and key investors
May
Capital infusion by promoters and key investors
August
First branch at Mumbai & inclusion in second schedule of
the RBI Act
Launch of Corporate & Business Banking
Hisbrother in law joined with yesbank.his name is anil
Kapoor.
9. 2005
February
ISO 9001:2000 certification for back office operations
.
June
Maiden public offering of equity shares by the Bank
November
Rana Kapoor, Founder, MD & CEO adjudged Start-up
Entrepreneur of the Year at the E&Y Entrepreneur Awards
2005
10. In June 2005, they came out with the public issue
and their shares were listed on the stock exchanges
The Bank completed its maiden IPO shares in July
2005 Raising INR 315 cr of capital
Its authorized share capital is Rs. 8,000,000,000 and
its paid up
11. 2006
March
FY2006-First full year of commercial operations; Profit of
INR 553 million, ROA 2%
April
YES BANK's Investment Banking Group was ranked #1 in
M&A 'Outbound Cross Border Transactions' in the
Bloomberg League Tables
October
Raised INR 1.8 billion of long-term subordinated Tier II debt
12. December
Launch of YES SAMPANN INDIA, our Financial Inclusion
Initiative, in partnership with ACCION International, USA
In the year 2006, the Bank received Financial
Express Awards for India's Best Banks.
13. 2007
September
Selected as a Founding Member of the Community of Global
Growth Companies at the World Economic Forum, Geneva
In April 2007, they made a tie-up with the Agriculture
Insurance Company of India (AIC
August
Launch of YES-International Banking
February
Raised 1.98 billion of Upper Tier II capital
14. 2008
June
Raised 3,640 million (USD 85 million) in a combination of
Upper Tier II Subordinated Debt and Hybrid Tier I Capital
from Rabobank
YES BANK won the prestigious Emerging Markets
Sustainable Bank of the Year Award at the Financial
Times/IFC, Washington Sustainable Banking Awards held in
London
The Bank was ranked as the No 1 Bank in the
Business Today-KPMG Best Banks Annual Survey,
2008.
During the year 2008-09, the Bank opened 50 new
branches and 18 new off-site ATMs.
15. 2009
March
Raised Hybrid Tier I Capital of 1,540 million
July
Launched the Business Today - YES BANK SME Survey &
Awards
December
Received the Fastest Growing Bank award (balance sheet <
30,000 cr) at the Business World Best Bank Awards 2009
During the year 2009-10, the Bank opened 33 new
branches. They opened 64 Branches during the year
2010-11.
16. 2010
January
Raised USD 65 million of Subordinated Lower Tier II Debt
Raised USD 225 million through a QIP
April
Announcement of Maiden Dividend at 15%
Launch of Version 2.0 - YES BANK’s NextPhase of Growth
December
Ranked as India's #1 Mid-Sized Bank (balancesheet <
50,000 cr) at the Business Today-KPMG Best Bank Survey
& Awards
17. YES Bank and Shinsei Bank of Japan on November
24th 2010
HIGHLIGHTS
YESBANK- increase investment banking services
SHINSEI- developed relationships with Indian
financial institutions
18. 2011
June
Received the prestigious “Sustainable Bank of the Year
(Asia/Pacific)” Award at FT/IFC Sustainable Finance Awards
2011, London
November
Launched the 1st FT-YES BANK International Banking
Summit 2011 – taking Indian Banking to the World
19. December
Increasr rapidly Savings Deposit Rate to 7%p.a. and NRE
Fixed Deposit Rates to a peak of 9.6%p.a.
As of March 31, 2011, they operated 214
branches across 164 cities in India, and
approximately 250 ATM’s.
20. 2012
June
Received the presitigous “Sustainable Bank of the Year
(Asia/Pacific)” Award - FT/IFC Sustainable Finance Awards
2012, London second year in a row
August
Raised USD 155 million & EUR 50 million by way of Dual
Currency Syndicated Loan Facility
December
Rated as Best Mid-Sized Bank , 2012 – Business Today
KPMG Best Banks Survey and Awards, and the Best Mid-
Sized Bank, 2012 by Business World PwC Best Banks
Survey
21. 2013
March
Awarded the Best Managed Bank in India (2011-2013) by
The Asian Banker
June
Retail Banking footprint expands to 500 branches covering
all 28 states and 7 Union Territories across India
August
Recommends Dividend for FY 13 at 60%
22. 2014
March
Raised USD 500 Million in Longer Tenure FCY Loan and
FCNR Funds in FY 2013-14
FIRST bank in India to receive the Business Excellence
trophy at the prestigious IMC Ramkrishna Bajaj National
Quality Awards
May
Raised USD 500 million through a global QIP
23. September
First Indian Bank to receive the “Global Performance Excellence Award-
2014” in the Services Category by APQO, Chicago, USA
Received the 'Best Transaction Bank for Payments' by The Banker's
Transaction Banking Awards, London
December
Raised USD 200 mn Unsecured Loan from Asian Development Bank for
financing working capital & investment loans targeted towards small farm
households & rural women in SHGs
24. 2015
February
Raised India’s FIRST Green Infrastructure Bonds for an
amount of 1000 Crores (USD 160 million)
March
YES BANK was added to NIFTY 50, the benchmark index of
the National Stock Exchange
April
YES BANK launched its first International representative
office in Abu Dhabi, UAE
25. 2016
v
YES BANK signs MoU with IFC and Goldman Sachs 10,000
women for USD 50 Million Loan
Youngest Indian Company to be part of the Forbes Global
2000 List
FMO, Dutch Development Bank signs definitive agreement
to invest USD 50 Mn in YES BANK’s Green Infrastructure
Bond
26. 2017
Raised INR 4906.68 Cr (USD 750 Mn) QIP which is India’s
largest private sector QIP in INR terms
27. 2018
YES BANK successfully completes maiden USD 600 million
Bonds issuance under its MTN program, in International
Debt Markets
Received final license from SEBI for Custodian of Securities
Business
Receives SEBI approval to launch Mutual Fund Business
28. 2019
Mr. Ravneet Gill takes charge as MD & CEO, YES BANK
YES BANK celebrates 15 Years of Institutional Excellence
29. CSR ACTIVITY
Activity Beneficiaries
Healthcare 39,397 received assistance through 196
health camps
Access to safe and clean drinking water Provided access to safe and clean drinking
water to 45,000 people through household
Filters and 17,500
people through community water systems
Supplementary education 4,085 students enrolled through 116
Community Knowledge Centers
Household and community toilets 724 toilets commissioned to provide
access to 41,000 people
31. YES BANK CORPORATE PARTNER
Name of company Roles the company Dealing
AGS transact technologies ATM development partners
Bill desk (Indiaideas.com) Online bill payment technology
Bajaj Allianz General Insurance
Bharti Airtel Telecom connectivity
Fund tech Cash management and financial supply chain
IBM Technology hardware
Intel technologies Wireless Wi-Fi(branch banking )
32. Master card
International
International debit card and prepaid cards
Max life insurance co.
ltd.
Life Insurance
Microsoft Enterprise agreement for servers, desktop and other
products
NABARD Strategic advisory for food And agribusiness products
Oracle financial
services
Core banking and internet banking solutions
Reliance info COMM Telecom connectivity, WAN backbone and data hosting
centre
SIDBI Financial solutions for SMEs
TCS Hosted cheque transaction solutions
Span Across Online tax returns filing solutions.
NCMSL Collateral management &warehousing services
Visa International debit cards
Wipro Total technology outsourcing
YSE Prepaid cards
33. Facilities provided by Yes Bank
• Business Loans for Small and Medium Enterprises
• Cash Credit/ Over
• Working Capital Demand Loans.
• Export Finance
• Bank Guarantees
• Savings a/c
• Fixed deposit
• Recurrring deposit
• Rebate on bills and bills discounting
• Personal loans ,house loan, vechile loan,jewel
loan,and many more.
35. YES Community
Monthly review.
Inviting the newly joined executives.
Celebrating Birthdays of Team Members.
YES Bank & Customer get together.
YES Community develops strong customer relationship
36. mobile point-of-sale
Opens up a huge market for low end retailers like newspaper vendors
Milk vendors, exhibition vendors etc
MONEY MONITOR
Consolidates all your financial accounts like multiple bank accounts,
insurance policies, credit cards, personal loans, mortgages, Demat,
brokerage and trading accounts, etc.
MULTI CURRENCY TRAVEL CARD
Available in 5 currencies- USD, EURO,
GBP,SGD,AUD.
37. •The Initial Public Offering of Yes Bank opened on
June 15, 2005.
•Total issue was worth Rs 31,500 lakhs at a price of Rs
45 per share.
•An individual who makes an application as a High Net
worth Individual has less chances of allotment.
•But if the same individual uses the same money to
make multiple applications through BENAMI accounts,
the chances of allotment rise atleast five times.
38. • Thirteen individuals opened many DEMAT accounts and made
applications through BENAMI accounts to increase their chances of
allotment.
• Rupalben Panchal and Sugandh Estates and Investments Pvt.
Ltd were the biggest players of this scam.
•Rupalben made 6,315 applications through bogus Bank and
Demat Acs and an allotment of 9,47,250 shares was made to
her.
.
39. •Sugandh Estates made1,315 applications through bogus Bank and Demat
A/C and an allotment of 1,97,250 shares was made to it.
•They then transferred these shares to financers, who sold them on the
first day of listing, making windfall gains from the price difference
between the IPO price and the listing price.
•The scam was detected in 2012 when the SEBI started a broad
investigation into IPO allotments after it detected irregularities in the buying
of shares of YES Bank’s IPO in 2005
40. problems
RANA KAPOOR is been working with the bank of
America and they developed role is salesmen.
Then he created a bank in calle called yes bank
in2003.in 2004 his brother in law joined.
They stratergy is to give loans for the corporates
without guarantee and term is called ‘bad loan’
and keep their interest high.
In this way yesbank 2003-2014 their growth
increased with 100%.then emerge into 4 private
bank in india.
41. In Mumbai strike his brother in law (yes bank
founder ) died in triden hotel.
Then bank comes to the rana Kapoor .
When economy goes down they dint get the
amount the corporates and many people
removes their account with the yes bank .
Rbi found that some fraudulent activites happens
with yes bank.
Then rbi said to remove rana Kapoor from the
bank from ceo.
42. They get investors again in2018 with many
startup companies.
Rana Kapoor acts don’t invest in yesbank when
he is in London.then rbi puts rana Kapoor in jail.
Then rbi takes control on yesbank .
They set up many rules limits only 50000has
taken /month and many transactions.
44. YES BANK Signs Up as the Official
Partner (Financial Services Category) of
the Pepsi IPL. Mumbai, March 25th,
2013.YES BANK is the latest addition
to IPL's list of illustrious partners.
Earlier, Pepsi signed up as
the Official Title Sponsor, and
Vodafone renewed its association with
the tournament.
46. 3 pronged
Strategy
• Engage the youth
• Interact on a personal level
• Attract the youth to the
values of YES Bank
47. Highlights of the Game
• Photo Booth Offline-Online Activation
To get people excited about IPL
• Interactive ‘Yes Bank Maximum Game’
For creating a buzz about IPL on Facebook
• The Biggest Cricket Quest Tab
A Facebook Tab to increase user participation on the page
• Memes
Four characters that interacted with fans on our Facebook page
• Twitter Promotion
To build an audience on Twitter and use Twitter as an information broadcast
portal.
• Daily Contest
To build an interactive audience on Twitter that was as active as our Facebook
audience.
48. It surely
Clicked!Photo booth
• To connect with audiences both in UAE and India
• Spectators could get their photos clicked, and these photos
were uploaded on the Yes Bank Facebook Page.
• People with the maximum number of likes won a free ticket for
another IPL match.
Phase 1: ENGAGE
49. Game on…
Yes Bank Maximum Game Tab
• Created an interactive cricket game on the Facebook tab.
• People had to come to our Facebook Page and ‘Like’ Yes Bank to play
the game
• The person to stay at the top of the leader board for a week got free
couple passes for an IPL match.
• The Top 5 players were given Yes Bank branded merchandise.
• Over 8,000 registrations received for this tab,.
50. Big… Bigger… Biggest!
The Biggest Cricket Quest Tab
• Participants had to come and complete a set of challenges
• Chance to win tickets and merchandise.
• Players had a time span of 3 days to complete each challenge
51. Personalisation and
how!
Memes
• Created 4 characters that would interact with
fans on our Facebook page.
• These characters were given human like
traits.
Phase 2: INTERACT
52. Googlies rained…
‘Bouncer’ was always
confused about cricket and
would ask the audiences to
help him out with thecorrect
answer.
53. For once they overshadowed
cricket… ‘Wiki’ was a cricket buffand
gave out interesting facts
about cricket.
54. The fun goes LIVE!
Live Tweeting
• In order to build an audience on Twitter, we decided to use
Twitter as information broadcast portal.
• Struck a sponsorship deal that rebranded the flagship shot of
the game i.e. a ‘Six’ to ‘Yes Bank Maximum’.
• Every time a cricketer hit a six, we would immediately live
tweet it.
• Managed to promote ourselves using the Yes Bank Maximum
branding on Twitter.
Phase 3: ATTRACT
55. Treated to daily dose of maximum
joy
• Yes Bank Maximum Daily Contest
• Cricket trivia quiz to get people to interact with us.
• The Quiz was conducted every day till the end of the IPL.
• People had to reply using a hashtag.
• A new hashtag for was created everyday
56. No wonder we trended in
style
• Interaction was so good that we even managed to trend across
India for a couple of days.
57. There’s only one
winner…Facebook
Fans increased 75% making YES Bank the fastest growing Indian bank.
Twitter
1,000% rise in followers, becoming the leader of the banking sector in India
on the social media micro blog.
58. The IPL rub off
• YES BANK featured by Social Bakers as one of the fastest
growing brand pages on Social Media.
