How Pinterest Can Work for Your Destination


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Is your Convention and Visitors Bureau or Destination Marketing Organization on Pinterest? Find out basic stats, tips and 3rd party vendors that offer metrics and analytics (prior to Pinterest API being released). Connect with me on Twitter at @theslynch for any questions!

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  • Great points given here! By the way, I have used pinterest on my site and the result was awesome, my site jumped from page 6 to #2 at first page in around 2 weeks time.

    The key is we must got our website pinned and repinned by many people, which is the toughest part. Most of pinterest users won't doing repin when they aren't like what we pinned.

    I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can't make my website increase in SEO. I don't know why.

    4 Reasons why Pinterest is great for SEO:
    1. Google interest in social media signal so it will not tagged as links farm.
    2. You need to ping the links of your pins to the to get your website increase in SEO.
    3. Even not support anchor text (except the url link), it's still perfect for placing our keywords in description. Google will read it.
    4. Once our website pinned it has 3 backlinks counts.
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How Pinterest Can Work for Your Destination

  1. 1. June 4, 2012Stephanie LynchPR Manger at Hoffman | Lewis@theslynchPresentation for #MACVB12
  2. 2. What IS ?• Image-based bookmarking tool• Scrapbook• Dream board• Social media channel
  3. 3. What IS Pinterest?•
  4. 4. What IS Pinterest?•
  5. 5. What IS Pinterest?•
  6. 6.
  7. 7. What IS Pinterest?• Demographics of Pinterest users: –68% of users are women –80% are 25+ –50% have children –28% have a household income of $100K+
  8. 8. What IS ?• Third most-popular social network in the U.S., behind Facebook and Twitter, in terms of total visits. (Experian Hitwise)• Users come from Missouri! Missouri ranks as the top state in terms of total user visits.
  9. 9. What IS ?• Pinterest users spent an average 89 minutes on the site in January, surpassing Twitter and LinkedIn, tying with Tumblr and second only to Facebook. (comScore)
  10. 10. What IS ?• Pubs and tourism industry are pinning
  11. 11. Tourism on ?Missouri CVBs/DMOs on Pinterest (6/1/12):• Cape Girardeau:• Branson:• St. Louis:• Lake of the Ozarks:• Pulaski County:• Columbia:• St Joseph:• VisitMO:• Springfield:• Jefferson City:
  12. 12. What is the GOAL? • Increase followers • Increase repins (content spreads virally) • Increase likes • Increase comments • Loftier goal—encourage users to actually “do” the pins you’ve created.
  13. 13. Goodies• Upload pins through Pinterest• Use the Pin It bookmarklet• Use the Pinterest smart phone app• Try the right-click extension
  14. 14. Goodies• Pinstagram• Pingram• PinReach• Pinerly• Google Analytics
  15. 15. Analytics Pinerly vs. PinReach• tracks specific • no campaign set up--tracks“campaigns” (i.e., pins) boards• offers stats on clicks • provides stats on most successful pins• Pinerly bookmarklet • gives you full analytics of all users (as long as they are PinReach users)
  16. 16. Future of ?• Where the heck is Pinterest API?• Why does Pinterest search suck?• Who cares? Wayfair CEO, says that “shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.” (Mashable)
  17. 17. Future of ?
  18. 18. 10 “Pinning” Ideas for your DMO1. Create a “focus group” board with contributors – Use influencers and evangelizers – Make the rules clear2. @ sign publications3. Make exclusive content4. Make an offer5. Use price tags6. Attach a goal to your community management efforts7. Overlay text on your images8. Use a call to action9. Pin after 8 p.m. – work with interns or volunteers10. Try a hashtag – Get your destination’s community involved – Connect with local boutiques, shops or restaurants
  19. 19. Questions?
  20. 20. Resources