Pinterest

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Pinterest

  1. 1. Content • Pinterest Development • About Pinterest • Pinterest for Business • Marketing on Pinterest – Free Pinterest Marketing Techniques – Paid Pinterest Marketing Techniques • Pinterest marketing Do’s and don'ts
  2. 2. Pinterest Development • Development of Pinterest began in December 2009, and launched in March 2010. • The launch of an iPhone app in early March 2011 • On 16 August 2011, Time magazine listed Pinterest in its "50 Best Websites of 2011" article.
  3. 3. Pinterest Development • In March 2013, Pinterest acquired Livestar. • In October 2013, Pinterest acquired Hackermeter. • In October 2013, Pinterest won a $225 million round of equity funding that valued the website at $3.8 billion
  4. 4. Demographics • Globally, the site is most popular with women. • In 2012, it was reported that 83% of the global users were women Growth • In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users globally. • In July 2013 Semiocast revealed the website had 70 million users worldwide.
  5. 5. About Pinterest Pinterest is a tool for collecting and organizing things you love.
  6. 6. About Pinterest
  7. 7. Pinterest for Life Millions of people use Pinterest in their lives and work.
  8. 8. Trip Inspiration
  9. 9. Organize an Event
  10. 10. Make a wishlist
  11. 11. Find Solutions
  12. 12. No matter what you’re interested in, there’s a place for it here.
  13. 13. Pinterest Share of social referred visits Pinterest share of referred visits is up 89% year-over-year and 11% quarter-over- quarter.
  14. 14. Revenue per visitor (RPV) • Pinterest overtook Facebook for referring revenue in Q4 and is up 50% quarter- over-quarter
  15. 15. Pinterest for Business
  16. 16. Pinterest for Business
  17. 17. Marketing on Pinterest
  18. 18. Free Pinterest Marketing Techniques
  19. 19. Free Pinterest Marketing Techniques Create “Business” account
  20. 20. Free Pinterest Marketing Techniques • Add Pin it Button Make it easy to pin from your website or blog
  21. 21. Free Pinterest Marketing Techniques create a good-looking account With few boards to start your collection
  22. 22. Free Pinterest Marketing Techniques Add Quality Images with detailed descriptions.
  23. 23. Free Pinterest Marketing Techniques • Make it easy to share your website’s products on Pinterest through pin it button.
  24. 24. Run Pinterest Contest • Make the Pinterest contest easy to enter • Make the contest visually appealing • Make your sweepstakes prize appealing • Ask for a repin • Ask for contestants to create boards • Make your Pinterest contest mobile friendly • Cross-promote your contest through Facebook, Twitter and your website
  25. 25. Example: Sephora Contest
  26. 26. Paid Pinterest Marketing Techniques
  27. 27. Paid Pinterest Marketing Techniques Promoted pins: After four years, Pinterest is taking its first serious steps towards monetization through promoted Ads.
  28. 28. Paid Pinterest Marketing Techniques Mail Campaigns: Market your Pinterest account through email marketing campaigns. – Use Pinterest in your subject lines – Include a “Pin it” button. – Send an announcement email. – Create a “Most Pinned” email. – Consider nominating a “pinner of the month.”
  29. 29. PINTEREST MARKETING DO’S AND DON'TS
  30. 30. Do: Specific Boards About A Single Topic
  31. 31. Do: More Is Better
  32. 32. Do: Know Your Brand
  33. 33. Do: Be Creative With Naming Your Boards
  34. 34. Do: Integrate Web Content With Pinterest
  35. 35. Do: Pin Regularly
  36. 36. Do: Make Sharing Easy
  37. 37. Do: Be Sure To Link Back To Your Website
  38. 38. Do: Try Creating Sub-profiles
  39. 39. Do: Make The Experience Fun
  40. 40. Do: Mind pictures’ colors
  41. 41. Do: Mind Pictures’ Characteristics
  42. 42. Do: Mind Pictures’ Background
  43. 43. Don’ts: logo & badges
  44. 44. Don’ts Promotions and marketing • make sure they do not suggest Pinterest is sponsoring your promotion or is formally affiliated with it.
  45. 45. Don’ts Promotions and marketing make it clear that these are the most popular Pins from your site, and not the most popular Pins on Pinterest as a whole.

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