Given the severe drought in Maharashtra, the Art of Living team has put together a pitch-cum-appeal to owners of reputed brands. AOL has execution capabilities in the afflicted areas and can ensure that action does happen. Hence AOL would like to partner up with brand owners who are keen on contributing to this cause through their sales (or through any other innovative way).

1. A Drought Relief Program for Maharashtra

2. The affected region
(expanding as we speak)

3. Effects of drought at various levels
• Physical
– Thirst, sanitation, irrigation, etc.
• Emotional
– Stress, repeated exposure to the harshness of nature year after year
• Existential
– Doubts in people’s minds, questions about worthiness of a water-
deprived life

5. More than 2 crore people are suffering
Over 11,000 villages affected
Over 50% crops destroyed in 3500 villages
Livestock dying

6. The Aid so far
• State demand Rs 1800 crores
• Central grant Rs 1200 crores

7. The Initiative

8. A holistic plan
• Art of Living plans a 3 step intervention:
– Step 1: Spiritual
– Step 2: Short term
– Step 3: Long term

9. Step 1: Spiritual Intervention
• Engaging people’s spirit directly
– Making people aware of their own resilience in such a crisis.
– Use a mass contact medium such as prayer meetings to spread
awareness about various things people can do to go through the crisis

10. Step 2: Short Term Interventions
• To provide water tankers in non-government aided areas
– 1 Water Tanker = Rs 3,000 per day
– This will be able to cater to 3,000-5,000 people in 3-4 villages
• Providing Syntex tanks of 2000-5000 litres to keep water
potable and contamination-free
– One 2000 litre Syntex tank = Rs 10,000
– One 5000 litre Syntex tank =Rs 25,000

11. Step 2: Short Term Interventions
• Forest water recharging in Osmanabad Taluka
– Recharging 20 water bodies in next 2 months
– Forest recharge per Taluka would cost around 1-2 lakh rupees for next
two months
• Cemented water tanks which would serve as water reservoirs
for cattle to be built
– Construction cost of 1 cattle tank = Rs 3,500

12. Step 2: Short Term Interventions
• Constructions of drinking water facilities called Pyau in cities
in 10 places
– Infrastructure includes 6 pots of drinking water and one person
– Cost per Pyau= Rs 3,500
– Per 10 Pyau = Rs 35,000
• Awareness rallies with school children promoting water
conservation

13. Step 3: Long Term Interventions
• Deepening of existing water bodies by de-silting.
• Repair of check dams
• Kolhapur Types (K.T) Weir Gates
• Replenishing water in existing bore wells
– Replenishing cost per bore well = Rs 5,000

14. Step 3: Long Term Interventions
• Rooftop water harvesting
– Cost per 500 sq.ft. rooftop = Rs 5,000
• Water harvesting using continuous contour trenches
– Cost per village for contour trenches = Rs 5 lakh per km
• Installation of bio sanitising ecological treatment plant in
every house for treating sewage water
– Cost per plant in one house = Rs 5,000-Rs 10,000
• Awareness campaign for water harvesting and efficient use

15. The Other Side
• You are a business owner
• The people out there are your consumers

16. Associate with them at the level of their
concerns
• On every Rupee of your brand that a consumer buys,
donate X paise for the Maharashtra Drought Relief

17. Indians for India
• This way, Indian consumers of all shapes and sizes will
automatically contribute to the cause
• And adequate awareness will be generated about an issue
that otherwise might become a page 7, 20 col cm news item

18. How could you help
• Cheque in favour of
– Account name-VVKIMAB
– Account number- 037601000060
– IFSC- ICIC0000376
– Nariman point branch
80G will be provided for amounts greater than Rs. 5000

19. Thank You