This document provides a matrix comparing different types of websites and their objectives, needs, resources, and design considerations. It outlines the differences between basic informational sites, professional practice sites, business sites, and ecommerce sites. The key differences are in the level of functionality, resources required, and objectives which range from simply providing information to selling products online and building an online brand.

1. Web Presence Matrix From The Entrepreneur’s Advisor
Determining Your Needs Brochure Website Informational Website Professional Practice Business Website Ecommerce Website
Provide information
Provide information such as Provide news style Selling products over the
Image Branding Establish subject
location information Internet
Establish field authority authority
Objective(s) Restaurant Menus Promote a cause Provide information
Attract Clients Attract clients
Photographs Build trust Build trust
Build trust Build trust
Promotional specials Collect data Branding
Image Branding
Description of services or Product pages
Description of services
products Photos
# of pages, sub-pages # of pages, sub-pages Bio(s)
Minimal Information Needed Company History Company History
Keywords ** Keywords ** Photos
Sales metrics *** Sales metrics ***
Keywords **
Keywords ** Keywords **
Social media profiles
Social media profiles Social Media Profiles Social media profiles
Blog
Suggested Resources Social Media Profiles Blog to pass on information or Blog to establish field Product reviews
Advanced SEO
updates authority Advanced SEO knowledge
knowledge
Functional design
Multiple columns and areas
Functional themes Featured articles
Multiple columns and Archives
areas Search box
Featured articles Unlimited widgets and
Archives plugins
Search box Affiliate programs
Possible Web Design Conservative Unlimited widgets and Video
Considerations Feature box Feature box Contact form plugins Photo rotator
Video Video Article archives Affiliate programs Landing pages
Photo rotator Multiple text Boxes Search Box Video Contact form
Multiple text boxes Contact form Video Photo rotator Email capture
Widgets and plugins Landing pages RSS feed
Contact form Purchase page
Email capture Pop-up lead generator
RSS feed Content management
Purchase page system
Pop-up lead generator Hosted solutions
Interactive Forum Managed services
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Advisor 2010 Customer service chat