11. Businesses Rethinking The Meaning of Speed “Strategy, as we knew it, is dead. Corporate clients decided that increased flexibility and accelerated decision making are much more important than simply predicting the future.” Walt ShillHead of NA Mgmt Consulting, Accenture Source: Wall Street Journal, January 2010
12. Your Planning Cycle = 10% Life of the Web Are you going fast enough? youtube, facebook
13. Betty Crocker June 2007 Launch 81.8K users Kraft Dec 2007 9.9K users 6 months = 8x the users Are You As Fast As They Are?
14. Speed = Scale “…In the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list.” – Official GoogleBlog, 7/30/2009
19. Media Consumption is Shifting Media Consumption is Shifting 217 million US Internet users by 2010 (71% penetration) 55% have broadband access… which will grow to 90% by 2012. 77% of Americans online watched a video last month. The mobile web is growing 10x faster than the desktop web. Source: eMarketer, July 2009. Mary Meeker SOURCE THIS. 19
29. Video is Popular, Not Always Premium Do you know..? You know… 4Mviewers an episode 6Mviewers an episode 6Mviewers an episode 5Mviewers an episode 2Mviewers an episode 4Mviewers an episode Source: Nielsen Media Research (2009), YouTube internal (2009) 29
30. Your Action Plan PULSE: Monitor and mine the wealth of consumer insight. PACE: Speed beats perfection. Test, learn, iterate. Fast. PRECISION: Be evermore relevant and targeted. Add value. PEFORMANCE: Measure outcomes. Tinker. Quantify. Unite. PARTICIPATION: Treat consumers like friends. Invite them in.
