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Simple SEO - SEO Made Simple - Do It Yourself SEO


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Simple SEO is SEO that's consistent and done by everyone. On sites that are managed by multiple people, it can become daunting for one person to go through and optimize each and every post. The goal of this presentation is to demostrate SEO made simple. It is a Do it Yourself SEO guide (DIYSEO) for companies that wish to emphasize a culture of SEO within their ranks.

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Simple SEO - SEO Made Simple - Do It Yourself SEO

  1. 1. Simple SEO Visit our Website Optimize Your Own Blog Post Date April 20, 2010 © The JAR Group 2006 Proprietary & Confidential
  2. 2. I Pity da’ Fool Who Don’t do His or Her Own Keyword Research • Go to • Type in the subject of your post, and learn a little bit about how people search. • (I like to change “Match Type” to “Exact”) • For example, I want to write an article about eating insects. Visit our Website 2
  3. 3. Discovery • Look at “Global Monthly Search Volume” • Surprise! People are more inclined to search “Eating Bugs” than “Eating Insects”. Though Eating Insects has a significant amount of search volume. • I like to pick no more than three keywords to target. For my post on eating insects, I’m going to pick “Eating Bugs”, “Eat Bugs” and “People Eating Bugs” Visit our Website 3
  4. 4. Edit Your Article • Go through the article you’ve written, and insert the keyword appropriately into places throughout the article. For example… In my original Article, I wrote: “Eating insects may be considered a strange practice, but it’s environmentally friendly, sustainable and, you might be surprised to find, surprisingly delicious.” After doing Keyword Research, I modified the sentence: “While the idea of people eating bugs may be considered a strange practice, to eat bugs is environmentally friendly, sustainable and, you might be surprised to find, eating bugs is surprisingly delicious.” Visit our Website 4
  5. 5. Titles, Descriptions, and other nonesuch Titles • On most sites, each article’s title should be between an <h1>…</h1> tag. If it is between that tag, then, the title of each post is another extremely important factor for ranking. Usually, I name this 1) my main targeted keyword or 2) Some variation that is user friendly. • On a WordPress site, this title is at the very top of each “Add New Post” Page. • Also, make sure that the URL (labeled “Permalink:” is keyword heavy – separate each word by a dash.) Visit our Website 5
  6. 6. Titles, Descriptions, and other nonesuch Meta Titles • Often regarded as one of the most important ranking factors. This title shows up in the SERPs. • Generally, I use the words I’m targeting, beginning with the word with the highest search volume, to the one with the least search volume. Titles should be less than 72 characters. o e.g. “Eating Bugs - Eat Bugs - People Eating Bugs” (43 characters). • If you have WordPress installed, then install the plugin “All in One SEO Pack” and insert this text into the box labeled “Title” Visit our Website 6
  7. 7. Titles, Descriptions, and other nonesuch Descriptions • Descriptions are nominally (if at all) important in rankings. But it is worth noting that this is the description that shows up in the SERPs. • Make it enticing, readable, and include a call to action! • Insert a meta description of no more than 165 characters. Make sure to incorporate your keywords. o e.g. “Eating Bugs is surprisingly delicious. Want to know what it’s like to eat bugs? Become part of a community of people eating bugs!” (129 characters). Visit our Website 7
  8. 8. Titles, Descriptions, and other nonesuch Keywords • The big 3 claim that they have deprecated the Keywords meta tag. And while most testing bares that out, principle number one is NEVER TRUST the big 3. • There is enough evidence that (for whatever reason) meta keywords sometimes have an effect, that I would still consider it best practice to include meta keywords. (It’s such a small amount of work…just do it) Visit our Website 8
  9. 9. Why Does All This Matter? Why You NEED to Keep Your SEO House In Order • SEO is easy, when done bit by bit. If you let your site go, and don’t optimize each and every post, however, fixing it later will take forever. • While your in-house (or agency) SEO loves to optimize, maintaining an internal culture emphasizing the importance of all things search like SEO, analytics, and user experience will mean that your SEO team will have more time to focus on more important things like…LINKBUILDING!!! Visit our Website 9
  10. 10. Visit our Website 10