Search Engine Optimalisation
SEARCH ENGINE OPTIMALISATION  • Introduction  • Tips & Tricks  • Some examples
SEARCH ENGINE OPTIMALISATION  • Higher ranking in Google search  • Attract new audience
STARTING TIPS FOR BLOGGERS  •   Give each entry a clear title  •   Use keywords in file names  •   Use general file types ...
MORE ADVANCED SEO TIPS • Define META description (and keywords) • Use <h1><h2> to define titles • Keyword tool    – New ke...
BLOGGER– Define labels (could be used as kind of  sitemap)– Use keywords in your file name (no possibility  to add an alte...
BLOGGER• ADD LINK in blogger
WORDPRESS• Define categories• Optimise url (preference for – instead of _• Images  – Alternative tag
WORDPRESS• ALTERNATIVE TAG in WordPress
WORDPRESS• ADD LINK
SOCIAL SHARING BUTTONS • http://share.lockerz.com/buttons/for/blogger • http://share.lockerz.com/buttons/for/wordpress_com...
SOME EXAMPLES
SOME EXAMPLES
STRUCTURE YOUR BLOG
GOOGLE ADSENSE                 Ads are linked to the content on your website
Upcoming SlideShare
Loading in …5
×

The Blog Works #1 Marijke De Vuyst

509 views

Published on

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

The Blog Works #1 Marijke De Vuyst

  1. 1. Search Engine Optimalisation
  2. 2. SEARCH ENGINE OPTIMALISATION • Introduction • Tips & Tricks • Some examples
  3. 3. SEARCH ENGINE OPTIMALISATION • Higher ranking in Google search • Attract new audience
  4. 4. STARTING TIPS FOR BLOGGERS • Give each entry a clear title • Use keywords in file names • Use general file types (jpg, png) • Give images and links an alternative tag (not on blogger) • Keyword rich body text • Addtoany social sharing • Regularly update your blog • Link to other websites, and let other sites link to you (let links open in a new window to not lose your visitors) • Ask Google to crawl your site : http://www.google.nl/addurl.html.
  5. 5. MORE ADVANCED SEO TIPS • Define META description (and keywords) • Use <h1><h2> to define titles • Keyword tool – New keywords – Estimated traffic per keyword • Use Robots.txt file in case you do not want a page to be indexed by Google
  6. 6. BLOGGER– Define labels (could be used as kind of sitemap)– Use keywords in your file name (no possibility to add an alternative tag)– Basic statistics can be extended with Google Analytics • Google Analytics ID (starts with UA)
  7. 7. BLOGGER• ADD LINK in blogger
  8. 8. WORDPRESS• Define categories• Optimise url (preference for – instead of _• Images – Alternative tag
  9. 9. WORDPRESS• ALTERNATIVE TAG in WordPress
  10. 10. WORDPRESS• ADD LINK
  11. 11. SOCIAL SHARING BUTTONS • http://share.lockerz.com/buttons/for/blogger • http://share.lockerz.com/buttons/for/wordpress_com • http://www.google.be/intl/nl/webmasters/+1/button
  12. 12. SOME EXAMPLES
  13. 13. SOME EXAMPLES
  14. 14. STRUCTURE YOUR BLOG
  15. 15. GOOGLE ADSENSE Ads are linked to the content on your website

×