What Advisors Do Online 2009


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Advisors are spending more time online, using mobile devices more, and trying out social media. This report dives into the what, where, who, why, how, how much of advisor behavior online, and recommendations actions for asset managers

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What Advisors Do Online 2009

  1. 1. What Advisors Do Online 2009 Webcast October 2009
  2. 2. The Story <ul><li>Challenges for Advisors </li></ul><ul><ul><li>Financial turmoil </li></ul></ul><ul><ul><li>Technology evolution </li></ul></ul><ul><ul><li>Social media taking root </li></ul></ul><ul><ul><li>Going mobile </li></ul></ul><ul><li>Asset Manager Considerations: </li></ul><ul><ul><li>Push content/tools away from home page, still improving quality of homepage </li></ul></ul><ul><ul><li>Support advisor needs for product, commentary, and support </li></ul></ul><ul><ul><li>Capitalize on hunger for business building (+14%) and sales ideas (+5%) </li></ul></ul><ul><ul><li>Respect & plan for advisors accessing content via any device </li></ul></ul><ul><ul><li>Segmentation matters – different advisor groups use online differently </li></ul></ul><ul><ul><li>Social media is taking hold – on the precipice </li></ul></ul>
  3. 3. What Has Changed <ul><li>Financial crisis </li></ul><ul><li>Technology evolution </li></ul><ul><li>Have led to lots more time online </li></ul><ul><li>WADO 2008: 19 hours/week online at work; rough estimate is 20.5 now </li></ul><ul><li>  </li></ul>What Has Changed
  4. 4. Where Advisors Go Online - Categories <ul><li>Intranets still dominate, followed by industry sites & blogs </li></ul><ul><li>Asset manager advisor sites & public sites lag </li></ul>Data & Findings
  5. 5. What Advisors Look For At Asset Management Sites <ul><li>What they have (product) </li></ul><ul><li>What they think (commentary) </li></ul><ul><li>How they can help them with their clients (support) </li></ul><ul><li>14% jump in desire for business building and 5% jump for sales ideas from 2008 </li></ul>Data & Findings
  6. 6. How Advisors Access Content Online <ul><li>Advisors use a variety of devices to get online and access content, with more planning to do so </li></ul><ul><li>79% use at least one mobile device </li></ul>Data & Findings
  7. 7. Social Media – Fertile Ground for Tomorrow <ul><li>Adoption not huge yet, but nearly half access these sites at least sometimes </li></ul>Data & Findings Avg. age 45 46 45 45 Avg. assets ($MM) 51.0 45.9 23.7 19.7
  8. 8. What Else Is in What Advisors Do Online? <ul><li>Additional report contents </li></ul><ul><ul><li>Analysis & impacts of the last eighteen months of turmoil on advisors’ online behavior </li></ul></ul><ul><ul><li>Insights into how behavior changes by advisor segment (channel, asset level, and age) </li></ul></ul><ul><ul><li>Recommendations for asset managers to improve their ability to attract and engage advisors online </li></ul></ul><ul><li>Data file </li></ul><ul><ul><li>We are publishing the entire data file to all subscribers and purchasers of the study </li></ul></ul><ul><li>Analyst Presentation </li></ul><ul><ul><li>An hour of time to talk through the study’s implications to you and your business with a kasina consultant </li></ul></ul>Data & Findings
  9. 9. About kasina Our firm has a singular mission: Innovate distribution in financial services About kasina For more information, please contact: Eric Daugherty Director of Research e-mail: [email_address] phone: 646 257 4465 fax: 212 349 7413
  10. 10. Appendix