A Digital Marketers guide to Google’s organic star ratings. Four top tips to enhancing your SEO strategy with organic star ratings

1. How to get Organic
Star Ratings for
your
Website?

2. Organic star ratings appear in the search results like
this:
What are Organic
Star ratings?
You might be familiar with star ratings in Google Ad
Words, where users report an increase of 20%-30% in
click-through-rate (CTR) But star ratings are not just for
PPC, you can have them for organic search results too!

3. Search results with
stars STAND OUT!
Making your business
look more credible
and trustworthy

4. Here is our quick
guide to Organic
Star Ratings

5. 1 Encourage your customers or
clients to review you honestly on one
of Google’s trusted review sites.
You’ll need enough reviews for
Google to be able to calculate an
average score. In our tests 18 was
enough.Rating 4.5 –
18 votes

6. 2 You can also get organic star
rating for local listings if your business
has a physical presence
e.g. restaurant, law firm or retail store
Your star rating can appear in the three
‘Local Pack’ above the rest of the organic
search results if you get your local
SEO right.

7. 3 Once you have a good number
of reviews you can add
schema mark up to your
website, so Google knows that the
reviews are available to display.

8. 4 We’ve seen a strong
correlation between a
website authority
and the chances of star ratings
appearing for its web pages.
Another way of helping your
authority grow is to ensure your
site’s technical SEO is up to
scratch. This will bring better
organic results
A great way to improve website
authority is to create great content,
which relevant websites will want to
link to and share with their own
audience

9. Encourage your
customers to submit
Google reviews
Sign up for a review site
and start encouraging your
customers and clients to
review your services
Summary
Add the relevant
schema to your
website
Improve the your site’s
authority by creating great
content, outreaching and
ensuring your site
is SEO technically tip top

10. Thank you from
Hit Search
Digital marketing delivered with honesty,
creativity and ROI
For more information go to
www.hitsearchlimited.com
0845 643 9289