Recruiting the right army, is half the battle won. Social media is a powerful tool for any ministry that wants to serve people in this digital age. But it does take an army to keep it going. For example: One simple image-based social media post on your Facebook page needs a minimum of 5 components - the image, the title, the body text, the link and the hashtags. And to create these 5 components, you need 8 different skill sets (and one or more team members with these skills) - a strategist to come up with the strategy of why you are posting what you are posting, the leadership team to decide on the goal or objective of the post, a designer to work on the image for the post, a copywriter to create the posting content and title, a marketer to decide the landing page & the hashtags that go with the post, the IT web technology team to create the landing page for the post, the social media team to post it and a coordinator or manager to manage them all. All this for just one social media post, in one social media channel! Understandng the multiple skill sets required to run a social media campaign and having a plan to acquire these skills within your ministry team or volunteers team can be critical. That is why in this video I outline the various skill sets required by an effective social media ministry team and how to build a team with those skill sets. Read the blog post: http://bit.ly/2JFnzdI If you have any questions or thoughts, share them in the comments section below.