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1. Reputation Management
Manage and Track your overall visibility
online with Reputation Management
RepuTaTIon ManageMenT oveRvIeW
What is Reputation Management?
Reputation Management is a tool that lets business owners track and manage their online visibility and
reputation. For the small business owner, this breaks down into four major categories:
f Visibility: f Social Buzz:
Is my business listed online in the major search Are consumers posting status updates and mentions
engines, directories, and sites that specialize in that relate to my business on social networking sites
my business type or location? If I am listed on like Facebook and Twitter? Are they checking into
those sites, does my listing display complete my location on sites like Foursquare, posting photos
and accurate information? of my business on Flickr, or posting videos on
f Reviews: YouTube? Is the volume of social mentions growing
What are consumers saying about my business over time?
in online reviews? Are my reviews trending f Competition:
positive or negative? How is that trend changing How do my competitors’ reputations stack up against
over time? Are there areas for improvement for my reputation? What is my overall rating compared
my business? to theirs? Do they have more mentions than me?
Do they have more check-ins or Facebook fans?
Reputation Management pulls in information and content from across the web into an online dashboard that
displays graphs, charts, and consumer content related to your business, and offers ways to manage and improve
visibility and reputation.
Improve your
visibility online,
manage your
reputation.
Dex®, Dex One®, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2011 Dex One | ReputationManagement_11_0131 - 6/11

2. Reputation Management
Introducing Dex one Reputation Management
RepuTaTIon ManageMenT oveRvIeW
How can Reputation Management help you?
Reputation Management is a tool that lets business
owners track and manage their online visibility and
reputation. We’ve made it easier for you to choose
which Reputation Management tool is right for you: Reputation Management
f Free Reputation Management
 With Free Reputation Management,
you can see a snapshot of your business’ s
online reputation that highlights your
overall visibility, accuracy and ratings
overview, as well as social media mentions
and followers.
f Premium Reputation Management
 Track your online reputation, manage
your visibility, follow your social buzz
and your competitors’ reputations.
 Manage and track your business’s
overall visibility and accuracy online.
 Keep a pulse on your social media
presence, mentions, tweets, check-ins
and followers all in one easy tool.
 Compare your business’s reputation to
Keep a pulse
your top competitors to see how your
on your online
reputation compares to theirs.
reputation with
Reputation
Management.
Dex®, Dex One®, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2011 Dex One | ReputationManagement_11_0131 - 6/11

3. Reputation Management
Reputation Management product Feature
Matrix
RepuTaTIon ManageMenT oveRvIeW
FREE pREMIuM
FeATuRe DeSCRIPTIOnS REpuTaTIoN MaNagEMENT REpuTaTIoN MaNagEMENT
Visibility Tab Welcome message √
Overall visibility accuracy score √ √
number of listings found √ √
Visibility status √
Matching listings √
Inconsistent listings √
Missing or incorrect information √
Full list of listings √
Missing or incorrect indicator √
Submit corrections √
Validate corrections √
Reviews Tab new reviews √ √
Top review sources √ √
Popularity trend √ √
Rating distribution √ √
Top rating keywords √ √
Full list of reviews √
Review refinement √
Social Buzz Tab new buzz √ √
new Media √ √
Check-ins & people checking in √ √
Facebook Like/Fans √ √
Twitter followers √ √
Tweets √ √
Where’s the buzz √ √
What’s the buzz √ √
Monthly buzz graph √
Full display of all buzz found √
Reporting Monthly activity overview √
Weekly new activity reports √
Competitors Tab Competitive comparison √
Compare up to 5 competitors √
Select competitors to compare √
Dex®, Dex One®, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2011 Dex One | ReputationManagement_11_0131 - 6/11