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Texting Base Investor Deck
1.
2. What is Texting Base?
Never Lose Touch With An Important Contact Again
Texting Base, Inc. is a patent-pending software.
Texting Base is an SMS Marketing Automation
Software.
Texting Base empowers businesses to
personalize and schedule text messages to a
group of any size where each recipient receives
a unique message and can engage in bi-
directional communication.
3. The Market
”Now companies are forced to pay nearly a billion dollars for even a third tier
messaging apps like Viber”- BGR Media 6-25-14
297.5B
52.5B
Worldwide Texting Market 350B
(2016)
Worldwide
Texting Market
Business Market
for Texting Base
(15%)
4. Worldwide Market Growth
“Millennials send and receive over 4000 texts per month”
0
5
10
15
20
25
30
35
40
2012 2016 2017
(Projected)
Messages/Trillions
Messages/Trillions
5. The Problems & Our Solutions
Texting is very personal. Businesses use text “blast” services focusing
on outbound messages (impersonal) or one on one texting (time
consuming)
Texting “spam” under TCPA can cost businesses $1500 per text.
98% of texts are read (compared to 22% of emails).
It can be very $$$ for businesses to run direct mail, pay per click,
standard advertising and telemarketing campaigns to reach
customers.
Texting Base is the only bi-directional and personalized business
focused SMS Marketing Automation Platform on the market.
Texting Base allows businesses to organize and communicate bi-
directionally with their customers and prospects in a highly
efficient and personalized way.
6. What We Have Built
SMSWeb-
based
Marketing
Automation
Platform Personalizatio
noftexts
Geo-located
groupsby
city/state/zip
Manage,
personalize
andschedule
texts
Daily,weekly,
monthlyor
annualtexts
Automated
personalized
birthday/
holidaytexts
Bi-directional
communicatio
nplatform
Functional
mobilewebsite
Marketing
site/materials
withmultiple
videos
9. Our Team
Eric Beans: CEO. Telecom, Software Integration and Banking
background. First US employee in a software consulting company
(TechSpan/Headstrong) into over 3000 people worldwide that sold for
$550M. Partner in a State Chartered Mortgage Banking Company
(Premier Mortgage Capital, Inc.) which grew to 67 offices, 998 employees
and ~1.5B/year in sales.
Scott Bell: Chief Technical Officer. Scott has over 20 years of
experience in deploying enterprise-wide infrastructures. Scott was the
lead Systems Engineer for Lockheed Martin and SAIC on the Centers for
Medicare and Medicaid Services and NASA projects. Scott has been
the lead engineer for over 10,000 total users and hundreds of regional
offices around the country, including the deployment of the infrastructure
at NASA headquarters.
Alex Shaffer: Chief Information Officer. Set up over 35 companies with
websites and marketing strategies.
Laila Archer: Attorney.
10. What is Needed
.
Capital Needed: 500K
Targeted Investment Return: 50X Return
within 5 years
Targeted Investor Payout: 25M
11. Use of Funds
Marketing and Sales Teams 30%
Product Development; Enterprise
version to handle large opportunities
30%
Mobile “App” forAndroid and Itunes
10%
International Capabilities and
Infrastructure Improvements 20%
Integration withsales automation
tools (Salesforce, Eloqua, Velocify,
etc.) 10%
12. Valuation & Exit
Average SMS Startup: 4M (angel.co/valuations)
Average Marketing Automation Startup: 4.3M (angel.co/valuations)
CPLOC (Cost Per Line of Code) Method: 8.25-17.25M
1 Year Projection Profit Method: 18.43M
Valuation Ask: 4M
Targeted Exit: 200M
13. Summary
Proprietary Marketing Automation Platform which
personalizes group texting.
Mobile messaging is one of the fastest growing business
segments in the world.
Mobile messaging apps garner large valuations.
Patent Pending and Trademarked.
Highly Profitable.
Up to 12.5% ownership for 500K investment (4M Valuation).
Targeted return for investor: $25M or 50xROI
14. Live Efficient.
Eric Beans
CEO & Founder
813-464-0945
ebeans@textingbase.com
Business Plan and Pro Forma:
https://www.dropbox.com/sh/05fdiuwyro3h3xd/AAD3aYABWXyKRFtNMm6vduoha?dl=0
16. Profitability
Average Account: $25.00/month
Average Customer: $250.00/month
Average Gross Profitability/Customer: $156.02-
$238.64/month
Profitability Per Text: 333.33%-2200%
Current Monthly Break-Even: 100 Customers
Current Company Break Even: 5-8 months
17. Timeline
February 2012: Eric Beans forms Texting Base, Inc. in
FL
December 2012: Alex Shaffer joins and development
begins
August 2014: Texting Base raises 133k
November 2014: Texting Base secures LMB Law Firm
April 2015: Non Provisional Patent is filed
May 2015: Scott Bell joins Texting Base as CTO
May 2015: Texting Base goes into live Beta
June 2015: Texting Base signs up 20th paying
customer