This document discusses how Salesforce enables companies to utilize the power of artificial intelligence (AI). It describes how Salesforce provides intelligence capabilities including data scientists, massive data integration and modeling. This allows companies to do things like case prediction, audience prediction, and lead scoring using automated analytical results tailored to their industry, product and customers. The document also highlights some Turkish companies that have implemented Salesforce solutions to improve processes like customer engagement, sales efficiency and communication across channels.

1. How Salesforce enables companies
to utilize power of AI
Ali Demir
Partner, Ritmus
twitter.com/ilhanalidemir

2. Founders
Orhan Göksal Esat Sezer Ali Demir
Founder & Chairman, Ritmus
Ex CEO, Doğan Online
Ex CEO, Intertech
Ex Chairman, TÜBİSAD
Founder & Advisor, Ritmus
Ex CIO, Coca-Cola Enterprises
Ex CIO, Whirlpool
Founder & GM, Ritmus
Born into Salesforce.com
100+ Projects
13 Certifications
Erhan Tüfenkçi
GM, Ritmus Consulting
100+ Projects
Retail, Banking, Telco,
Manufacturing

3. ~1%

4. Source - United Nations Statistics Division - National Accounts Main Aggregates Database

6. Invest in Ecosystem
Implementation Methodology
Customer Success

7. VISION
Develop and deliver next generation
capabilities to drive growth through
leveraging social-cloud platforms.
MISSION
To be powerhouse for adaption of
advanced technologies
We exist for our customers We are an agile team
We create a difference with
growth and innovation
We value and
respect each other
We believe in open
communication
We have fun and celebrate
our success
Mission, Vision & Values

8. Ritmus Agile Methodology
IntelligenceIntelligence
Productivity Speed

9. Primarily focusing on training and adopting new members
Ritmus
Academy
The Team
Functional Consultants: 13
Technical Consultants: 4
Project Managers: 4
Total Number : 25
Technical Architects : 2
Support Admin: 2
Biggest Salesforce.com
Consultancy Team
in Turkey

10. Sales Service Marketing AnalyticsCommunity Apps Quip

11. Key References from 2017

12. 52%
Share of Turkish Resell Market of FY17

13. Steps to Transformation
• Automated Agility
• Knowing Your Customer
• See Around Corners

14. Mainframe/
Terminal
100K
mainframes
10M
PCs
6B
mobile Phones
IoT
Client
Server
Cloud
Mobile
AI
Social
75B
smart things
Making decisions on things we never seen before

15. Intelligence
Data Scientists
Massive Data
Integration
Modeling

18. •Intelligence
Data Scientists
Massive Data
Integration
Modeling

21. Case Prediction – Gelen Şikayeti Önceden Tahmin Etme

22. Audience Prediction – Kitle Erişim Tahminleri

23. Lead Scoring – Müşteri Adayı Tahminleri

24. Lead Scoring – Müşteri Adayı Tahminleri

25. • Automated analytical results
• Process data from all sort of sources
• Predictions tailored to industry, product, and
consumer

26. Kaleseramik, which continues its production under the Çanakkale Seramik and Kalebodur
brands, is the world's biggest ceramics establishment manufacturing in a single field with a
production capacity of 66 million square metres/year.
Same channel with Employees, Partners,
Customers
• Multiple Kale Group Companies
• Loyalty Management

27. “We now use best-in-class, industry specific cloud applications to engage our
customers.”
Barış Yılmaz, Head of Marketing
Iyzico – Providing an Omni-Channel Experience
• Omni-channel experience across customer service and billing
• 20% reduction in call handing time with Service Cloud
• PRIVATE SPACE

28. “Every year, we’re looking to grow revenue by 100 percent, that’s why we need
a platform that can grow with us.”
Levent Kocatürk, COO
V-Count Provides a Premium Experience with
Salesforce Ligtning
• Manage all dealer relationships, nurture leads and provide
dealers with Digital Sales Aid
• Unified three disparate systems into a single Salesforce implementation
• Improved communication, efficiency and scalability across all channels
• Efficiency increase about 20%
Delivered in 2
weeks – Start up
Package

29. Ritmus Agile Methodology
IntelligenceIntelligence
Productivity Speed

30. “Absolutely saved time, helped us close business quicker, and identify
new opportunities.”
Sami Dibek, Managing Partner
Entek Sells Faster Than ever Before
• Harnesses the power of data to improve how the sales team
communicates with customers
• Improved customer engagement by tracking email performance for content and
proposals
• Increased sales efficiency with access to contextual Sales Cloud data on every email
Delivered in 5
weeks