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The source versus the message

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tellstptrisakti

The source versus the message

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Welcome to [ ]Consumer Behaviour Topic : Attitudes
Is the origin of the message, it is called speaker, encoder or sender.
Communication Skill Knowledge attitude
Celebrities as communications sources
Our society places a very high premium on physical attractiveness
Cartoon characters and mascots
Characteristics of the message itself help to determine is impact on attitudes
Showing convience of use Showing new product/ improved features Casting backround (i.e., people are incidental to message) Indirect comparison to other products
Extensive information on components, inggridients, nutrition Outdoor setting (message gets lost) Large number of onscreen characters Graphic displays
Humorous appeals Emotional vs rational appeals Sex appeals Fear appeals

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The source versus the message