Online Branding

1. ONLINE BRANDING
COMPANY OF THE YEAR
Presentation by Teije Bakker

2. There is a problem, everyone is
Googling you.
2

3. There is an opportunity, everyone is
Googling you.
3

4. 89 %
of buyers find it appropriate to consider
professional online data in assessing
companies
They too Google your company!
Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html
4

5. a word about branding:
in the world,
“It‘s not about who you know,
“
it‘s about people knowing your company.
5

6. Brands are memorable, powerful, and a
source of differentiation in your market
Before one can build a brand online,
one must have a presence there!
Today, your virtual profile is just as
valuable as your companies skills and
knowledge
6

7. Seeking industry opinions:
334 Top managers
from the consulting company
Lachner Aden Beyer &
Company (LAB)
7

8. Of 334 LAB managers polled. . .
 71%: say that their brand in the internet is important
or very important
 33.2% control and update regularly what
information is available about them on the internet
 90% are convinced that the importance of the
digital brand will grow in significance over time
8

9. Your own network of websites is. . .
 Today: an advantage
 Tomorrow: a necessity
9

10. However. . .
 Simply being present around the internet is not
enough:
 Do you control information & visibility of your
company name and associated products?
 Either you are a collage of loosely related or
irrelevant search data, or you are a brand.
 A Google search of a typical companies‘s name
returns:
 Online directories
 LinkedIn company profile
 SPAM
10

11. Branding. . .
11

12. Bigmachines
Sofon
12

13. 13

14. Step 1 in the future of branding
 A network of websites on target keywords
 High level of control over content and
layout
 Good visibility and presence in the Internet
Control the #1 result on Google
14

15. Brand + Company
 Brands within a company have their own
personalities, qualities, and activities
 Brands and their company are perceived
together
 Reputation management and brand
building by small brand websites helps their
company and vice-versa
 Brands and Company combine for greater
value to both.
15

16. Tijba end user
Tyba:Overview basics
 What you pay: € 20.000 per 25 websites(startup)
Every next year € 7.500 (p.a.)
 What you get:
 Brand websites on dedicated keywords
 Branding of your company and lead generation
 Analytics Dashboard to measure performance
 Increased reputation
 Increased brand awareness
16

17. Tijba allows you to be more than just facts &
figures on the web. . .
 Your free space to share what you want
 The intangibles about your brand that show who
you are
 Branding, points of view, emotions, values
 Customize your own layout to reflect your
sensibilities
 Share your company authored content: portfolios,
product reviews, video‘s, etc.
17

18. Problem solved!
Your company builds a strong,
visible brand on the web while
being ambassadors for their
products.
18

19. Credible. Visible. Flexible. Friendly.
Tijba‘s values are your brand‘s strengths.
 Brand sites create a vastly more professional impression
 Brand sites can link to other organizations, people,
websites, and media whose ideas and values inspire the
site‘s owner
 Link to the company allows to the websites become
“brand ambassadors“ for their respective company while
having the credibility of their company‘s name – a win-
win situation
 You build a brand; even the domain/keyword is a brand
itself
19

20. 20

21. I am a brand dot com
21

22. For more information :
Tijba Online Publishing
Buunderkamp 12
6874NC Wolfheze
The Netherlands
t. +31 26 711 41 31
f. +31 84 74 69 081
e. info@tijba.nl
w. www.tijba.nl
22

23. Thank you
23