1. Lens Louis FA27 Digital Design
Branding in the Span of Social Media
2. The Evolution Social Marketing/ Social Media has decreased the value of branding.
Lens Louis FA27 Digital Design
3. Digital Age in the Making
https://hbr.org/2016/03/branding-in-the-age-of-social-media
“Social Media seems to have made brands less significant”.
What is the relationship between Branding and Social Media ?
Lens Louis FA27 Digital Design
4. Thought of Branding in the Age of social media is to jump in the conventional media process
and have better associations with clients.
The Idea of Branding in the Age of Social Media
Lens Louis FA27 Digital Design
5. With technology and networking, the brand is characterized by the manner in,
which clients see it through communication in online stages or organizations.
Lens Louis FA27 Digital Design
6. “The brand of a (…) company is much more than
just a name and an associated logo, it is
considered a valuable assets (Webster, 2004).
Costumers look for reputation in any brand”.
https://content.sciendo.com/view/journals/cplbu/3/1/article-p79.xml
Lens Louis FA27 Digital Design
7. “The thinking went like this: Social media would allow your company to leapfrog
traditional media and forge relationships directly with customers”
Lens Louis FA27 Digital Design
8. Brands tries to succeed with buying fame in the name of social media.
https://www.entrepreneur.com/article/244677
Lens Louis FA27 Digital Design
9. Companies faces structural problems in branding.
https://www.spectator.co.uk/article/the-rise-of-crowd-culture-a-generation-scared-to-do-anything-alone
Lens Louis FA27 Digital Design
10. Very few brands/companies were successful
in generating consumers interest online.
However, most brand result into failure.
What exactly has been taken over ?...
Lens Louis FA27 Digital Design
11. “Today, brands need to look more actively and
purposefully at the culture buzzing around them—in
entertainment, in fashion, in news—…”
Crowd-Culture has taken over !
https://www.forbes.com/sites/quora/2018/08/10/how-do-brands-become-part-of-our-culture/#31ecbef07935
Lens Louis FA27 Digital Design
12. “(…)use [news outlets, fashion], awareness to inform how they should
best position and integrate themselves into the world”.
https://www.forbes.com/sites/quora/2018/08/10/how-do-brands-become-part-of-our-culture/#31ecbef07935
https://www.nytimes.com/2018/01/19/style/remembering-that-moment-we-all-became-a-brand.html
Lens Louis FA27 Digital Design
13. To have a higher chance of succeeding
with branding, companies must integrate
a bit of Crowd-culture in their brand.
Lens Louis FA27 Digital Design
14. Crowd-culture increases speed and quality of clients interactions.
https://www.forbes.com/sites/meghanbiro/2015/07/31/culture-brand-engagement-how-benefits-support-hrs-three-legged-
stool/#3c7aaf9e3402
Lens Louis FA27 Digital Design
15. “It's not just people that are social
distancing. Brands are doing it too.
McDonald's, Coca-Cola,Audi and
Volkswagen are just a few of the corporate
(…) that are interpreting "social distancing"
with logo redesigns”.
https://www.cnn.com/2020/03/26/business/social-distancing-brand-logos-coronavirus/index.html
Example of Crowd-Culture,
Lens Louis FA27 Digital Design
17. Combine celebrities' sponsorships and cultural branding creates high
content to have an impact.
https://www.cnn.com/2020/03/26/business/social-distancing-brand-logos-coronavirus/index.html
Lens Louis FA27 Digital Design
