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LEARNING4WORK
IMPROVING COMPUTATIONAL SKILLS AND
CURRICULUM OF VOCATIONAL TRAINING
STUDENTS.
CASE STUDY: TECHNO LO GICAL BEHAVIO UR O F
PHARMACY STUDENTS INADIGITAL MARKETING
CO URSE
XAVIERCANALETA
DAVIDFONSECA ESCUDERO
AUGUSTCLIMENT
LLUÍS VICENT
GRETEL – G RUP DE RECERCAO NENHANCED TECHNO LO G Y INE-LEARNING EDUCATIO N
LASALLE CAMPUS BARCELO NA. UNIVERSITAT RAMO NLLULL
FRAMEWORK
NEWEDUCATIONAL
METHODOLOGIES IN PRE-
UNIVERSITY ANDVOCATIONAL
TRAINING
(ALSOKNOWS IN SPAIN AS
“FORMACIÓN PROFESIONAL”, FP)
METHODS TO ASSESS THE IMPACT
ANDTHE EFFECTIVENESS IN
EDUCATION
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
MAIN OBJECTIVES
IMPROVE LEARNING PROCESSES
MAKE THEM MORE APPLICABLE IN
THE REAL WORKING WORLD
MINIMIZING THE NUMBER OF
STUDENT DROP-OUTS
USE OF IMMERSIVE WORLDS AND
ROLE AND PROJECT-ORIENTATED-
LEARNING
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
CHALLENGE
EVALUATE ANDDISCUSES HOW
STUDENTS OF VOCATIONAL TRAINING
FROM DIFFERENT AREAS CAN
ADAPT, PASS ANDUSE IN THE
FUTURE SOME CONTENTS THAT
PREVIOUSLY ARE NOT BE OF
INTEREST IN THEIRSTUDIES
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
TEAM: HTTP://WWW.LEARNING4WORK.EU/
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
DIGITAL MARKETING COURSE
PHARMACY AND PARA-PHARMACY STUDENTS
THE COURSE IS PLANNED TO BE
DEVELOPED THROUGHOUT:
•12 WORKING WEEKS (3H/W)
•THE REST OF THE TASKS WILL
CONSIST ON PERFORMING THE
DIFFERENT FORMATIVE ACTIVITIES
AND PREPARING THE EVALUATION
TESTS FOR EACH SECTION
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
DIGITAL MARKETING COURSE
PHARMACY AND PARA-PHARMACY STUDENTS PROFILE
THE SAMPLE WAS COMPOSED BY 47
STUDENTS BETWEEN 17 AND 44 YEARS
OLD, WITH AN AVERAGE OF 22,3 YEARS.
THE GROUP HAD A GOOD ACADEMIC
RECORD AND WITH FEW SIGNIFICANT
DIFFERENCES
THEY HAVE A NON-TECHNOLOGICAL
PROFILE
• 86,68% OF THE STUDENTS USE
SOCIAL NETWORKS:
• FACEBOOK 77,78%,
• INSTAGRAM 62,22%
• …
• 61,36% PERSONAL COMPUTER DAILY
• 95,45% SMARTPHONES
• INTERNET DAILY: 97,73%
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
DIGITAL MARKETING COURSE
PHARMACY AND PARA-PHARMACY STUDENTS IT PROFILE
• IT PROGRAMS (OFFICE, MULTIMEDIA):
• ANY KNOWLEDGE: 9,63%
• LOW: 19,51%
• MODERATE: 35,06%
• HIGH: 34,67%
• IT TOOLS (BLOGS, MAIL, WIKIS,
FORUMS):
• ANY KNOWLEDGE: 15,83%
• LOW: 21,39%
• MODERATE: 23,33%
• HIGH: 39,17%
• IT PREVIOUS COURSES:
• ANY PREVIOUS TRAINING: 44,44%
• SOMETIME (NOT RECENTLY): 28,89%
• RECENTLY: 26,67%
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
DIGITAL MARKETING COURSE
PHARMACY AND PARA-PHARMACY STUDENTS POST-TRAINING RESULTS
SPECIFIC SKILLS & STUDENT CO URSE SATISFACTIO N
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
CONCLUSIONS
• WE HAVE SEEN AN IMPROVEMENT ON THE
STUDENTS TRAINING ON THEIR SKILLS
• THE COURSE AND TRAINING HAVE OBTAINED A
HIGH LEVEL OF SATISFACTION BY THE
STUDENTS, EVEN THOUGH THE TRAINING DOES
NOT MATCH WITH THEIR PROFILE
• WE FEEL THAT THEY HAVE SHOWN INTEREST ON
THE TRAINING
• TRAINING IN DIGITAL MARKETING IS QUITE
APPROPRIATE FOR IT STUDENTS AS WELL AS
FOR STUDENTS OF OTHER AREAS OF
KNOWLEDGE
Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts.
Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse
SALAMANCA
IMPROVING COMPUTATIONAL SKILLS AND CURRICULUM OF
VOCATIONAL TRAINING STUDENTS
TECHNO LO GICAL BEHAVIO UR O F PHARMACY STUDENTS INADIGITAL
MARKETING CO URSE
XAVIERCANALETA, DAVIDFONSECA ESCUDERO, AUGUST CLIMENT, LLUÍS VICENT
THANK YOU FOR YOUR TIME
ANY QUESTION, SUGGESTION, COMMENT, ETC…?
DR. DAVIDFONSECA - FONSI@SALLE.URL.EDU
TITULAR DE UNIVERSIDAD
GRETEL- GRUP DE RECERCA EN TECHNOLOGY ENHANCED LEARNING
LA SALLE – UNIVERSITAT RAMON LLULL

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Improving computational skills and curriculum of Vocational Training students. Case Study: Technological Behaviour of pharmacy students in a Digital Marketing Course

  • 1. LEARNING4WORK IMPROVING COMPUTATIONAL SKILLS AND CURRICULUM OF VOCATIONAL TRAINING STUDENTS. CASE STUDY: TECHNO LO GICAL BEHAVIO UR O F PHARMACY STUDENTS INADIGITAL MARKETING CO URSE XAVIERCANALETA DAVIDFONSECA ESCUDERO AUGUSTCLIMENT LLUÍS VICENT GRETEL – G RUP DE RECERCAO NENHANCED TECHNO LO G Y INE-LEARNING EDUCATIO N LASALLE CAMPUS BARCELO NA. UNIVERSITAT RAMO NLLULL
  • 2. FRAMEWORK NEWEDUCATIONAL METHODOLOGIES IN PRE- UNIVERSITY ANDVOCATIONAL TRAINING (ALSOKNOWS IN SPAIN AS “FORMACIÓN PROFESIONAL”, FP) METHODS TO ASSESS THE IMPACT ANDTHE EFFECTIVENESS IN EDUCATION Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 3. MAIN OBJECTIVES IMPROVE LEARNING PROCESSES MAKE THEM MORE APPLICABLE IN THE REAL WORKING WORLD MINIMIZING THE NUMBER OF STUDENT DROP-OUTS USE OF IMMERSIVE WORLDS AND ROLE AND PROJECT-ORIENTATED- LEARNING Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 4. CHALLENGE EVALUATE ANDDISCUSES HOW STUDENTS OF VOCATIONAL TRAINING FROM DIFFERENT AREAS CAN ADAPT, PASS ANDUSE IN THE FUTURE SOME CONTENTS THAT PREVIOUSLY ARE NOT BE OF INTEREST IN THEIRSTUDIES Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 5. TEAM: HTTP://WWW.LEARNING4WORK.EU/ Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 6. DIGITAL MARKETING COURSE PHARMACY AND PARA-PHARMACY STUDENTS THE COURSE IS PLANNED TO BE DEVELOPED THROUGHOUT: •12 WORKING WEEKS (3H/W) •THE REST OF THE TASKS WILL CONSIST ON PERFORMING THE DIFFERENT FORMATIVE ACTIVITIES AND PREPARING THE EVALUATION TESTS FOR EACH SECTION Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 7. DIGITAL MARKETING COURSE PHARMACY AND PARA-PHARMACY STUDENTS PROFILE THE SAMPLE WAS COMPOSED BY 47 STUDENTS BETWEEN 17 AND 44 YEARS OLD, WITH AN AVERAGE OF 22,3 YEARS. THE GROUP HAD A GOOD ACADEMIC RECORD AND WITH FEW SIGNIFICANT DIFFERENCES THEY HAVE A NON-TECHNOLOGICAL PROFILE • 86,68% OF THE STUDENTS USE SOCIAL NETWORKS: • FACEBOOK 77,78%, • INSTAGRAM 62,22% • … • 61,36% PERSONAL COMPUTER DAILY • 95,45% SMARTPHONES • INTERNET DAILY: 97,73% Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 8. DIGITAL MARKETING COURSE PHARMACY AND PARA-PHARMACY STUDENTS IT PROFILE • IT PROGRAMS (OFFICE, MULTIMEDIA): • ANY KNOWLEDGE: 9,63% • LOW: 19,51% • MODERATE: 35,06% • HIGH: 34,67% • IT TOOLS (BLOGS, MAIL, WIKIS, FORUMS): • ANY KNOWLEDGE: 15,83% • LOW: 21,39% • MODERATE: 23,33% • HIGH: 39,17% • IT PREVIOUS COURSES: • ANY PREVIOUS TRAINING: 44,44% • SOMETIME (NOT RECENTLY): 28,89% • RECENTLY: 26,67% Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 9. DIGITAL MARKETING COURSE PHARMACY AND PARA-PHARMACY STUDENTS POST-TRAINING RESULTS SPECIFIC SKILLS & STUDENT CO URSE SATISFACTIO N Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 10. CONCLUSIONS • WE HAVE SEEN AN IMPROVEMENT ON THE STUDENTS TRAINING ON THEIR SKILLS • THE COURSE AND TRAINING HAVE OBTAINED A HIGH LEVEL OF SATISFACTION BY THE STUDENTS, EVEN THOUGH THE TRAINING DOES NOT MATCH WITH THEIR PROFILE • WE FEEL THAT THEY HAVE SHOWN INTEREST ON THE TRAINING • TRAINING IN DIGITAL MARKETING IS QUITE APPROPRIATE FOR IT STUDENTS AS WELL AS FOR STUDENTS OF OTHER AREAS OF KNOWLEDGE Im pro ving co m putatio nalskills and curriculum o f Vo catio nalTraining stude nts. Case Study: Te chno lo g icalBe havio ur o f pharm acy stude nts in a Dig italMarke ting Co urse SALAMANCA
  • 11. IMPROVING COMPUTATIONAL SKILLS AND CURRICULUM OF VOCATIONAL TRAINING STUDENTS TECHNO LO GICAL BEHAVIO UR O F PHARMACY STUDENTS INADIGITAL MARKETING CO URSE XAVIERCANALETA, DAVIDFONSECA ESCUDERO, AUGUST CLIMENT, LLUÍS VICENT THANK YOU FOR YOUR TIME ANY QUESTION, SUGGESTION, COMMENT, ETC…? DR. DAVIDFONSECA - FONSI@SALLE.URL.EDU TITULAR DE UNIVERSIDAD GRETEL- GRUP DE RECERCA EN TECHNOLOGY ENHANCED LEARNING LA SALLE – UNIVERSITAT RAMON LLULL