This document discusses a project aimed at facilitating professional identity transformation for public employment services in Europe. It seeks to develop scalable and cost-effective tools combining eCoaching, reflection, MOOCs, and other resources to support complex, continuous learning for employment counselors and their clients. The goals are to help practitioners and clients improve career adaptability and address challenges like youth unemployment through transforming individual and collective professional identities. The project will create an integrated framework of indicators to evaluate tool usage and impact on both learning and job performance.

1. Scalable & cost-effective facilitation
of professional identity transformation
in public employment services
Large scale integrating project (IP)
ICT-2013.8.2 Technology-enhanced learning

2. Motivation
• Challenges for European Public Employment Services (PES): youth
unemployment, demographic change, etc.
• Career adaptibility as a promising approach
• But this requires transformation of the individual & collective professional
identity, both for the PES practitioners and their clients
… which is a complex and continuous learning process

3. Objectives
• to deliver comprehensive,
sustainable, and cost-effective
support for the facilitation of
professional identity
transformation as a complex and
continuous learning process, on an
individual, organisational and
European network level
• using a holistic tool suite combining
and linking eCoaching,
reflection, MOOCs, networking,
analytical and learning support
tools, leading to improved
individual and organisational
performance on employment
counselling.

4. Facilitate
professional
identity
transformation

5. Conceptual
approach

6. Technical
approach

7. Baseline (selected)
• MATURE: identification of guidance activities
and indicators for collective knowledge
development
• IntelLEO: learning analytics for social
embeddedness of workplace learning
• MIRROR: reflection support concept & tools
and privacy concepts
• LAYERS: scalable scaffolding in informal
learning

8. Key innovations
• Empirically grounded and relevant understanding of
facilitation (roles, activities) and identity transformation
• Scalable & cost-effective solutions, combining
reflection, coaching, creativity, and networking
• Integrated indicator framework, both for usage within
tools and for evaluating their effects (on the learning
and on the performance level)
• European MOOC for professional identity
transformation and evidence on the effectiveness of
MOOCs at the workplace of PES

9. Work plan & timing

10. Consortium

11. Reaching beyond the consortium:
Associate Partner Network

12. Creating impact

13. Thank you!
Barbara Kieslinger, project co-ordinator
Centre for Social Innovation - ZSI
Linke Wienzeile 246, 1st Floor
1150 Vienna, Austria
phone: +43-1-495 04 42 – 31
fax: +43-1-495 04 42 – 40
mail: kieslinger@zsi.at
http://www.zsi.at
Andreas Schmidt, scientific co-ordinator
Karlsruhe University of Applied Sciences
Moltkestr. 30
76133 Karlsruhe
phone: +49 (0)721 925-2914
fax: +49(0)721 925-1509
mail: andreas_peter.schmidt@hs-karlsruhe.de
http://www.hs-karlsruhe.de