Comprehensive training on Social media marketing for beginners and intermediate levels. The course aims to enable you to understand, experience and make use of social media as a marketing tool for a business.

1. SOCIAL MEDIA
MARKETING
A C O M P R E H E N S I V E C O U R S E O N S O C I A L
M E D I A M A R K E T I N G F O R B U S I N E S S ’ S

2. YOUTUBE
CHAPTER 10

3. INTRODUCTION TO YOUTUBE
• YouTube is known to be the largest video-sharing social network with over 6 billion hours
of video watched on a monthly basis; with that, we can see that there is an opportunity for
your business to reach audiences.
• YouTube and social media marketing go hand in hand perfectly.
• YouTube itself is a social media platform, with active comments sections sparking
communities, but videos themselves are readily sharable over Facebook and Twitter.

4. The three basics styles that you’ll see can be categorized as follows ;
1. Entertaining channels
• As you can guess, entertainingYouTube marketing channels are a big hit.
They can reach a wide audience, inspire some virality, and bring in people
who wouldn’t ordinarily be interested in your product.
2. Informative channels
• These types of videos are surprisingly popular,despite their simplicity.These
videos are seen by consumers as a chance to view a product before they
buy it.The best examples always have a frank approach to their products,
frequently call in an expert, and have a much more intimate feel than a TV
commercial.
3. Educational channels
• These types of channels may seem very similar to the above type, but
there’s a difference that’s subtle.An educational video marketing channel
doesn’t work so hard to push their own products, instead they push
knowledge.
Entertain
Inform
Educate
Youtube Channels Categorized by Content Style
CONTENT TYPES
All have one thing in common: They all seek to add value to the life of the viewer.

5. CREATING A YOUTUBE ACCOUNT
1. To get started on YouTube, you’re going to need
a Google account.
• Now, you can either create a new, dedicated account
specifically for your YouTube business channel or use
an existing, personal account. Creating a new login is
often ideal as you don’t have to worry about security
issues tied to your personal Gmail. Ultimately, the
choice is up to you.
• As a side note, you don’t have to use your business’
name when creating a brand channel account.
YouTube gives you the option to use a business name,
which we’ll cover shortly.
2. Once you’ve created your Google account, go tor to YouTube’s
homepage.
• To begin customizing your channel, click on the avatar icon
on the top right corner of the screen. Click on “My
channel” from the drop-down options.
• You’ll then be prompted by the following screen which
asks for your first and last name. (Notice thatYouTube
also gives you the option of using a business or product
name for your channel as noted earlier.)
• Unless you’re a solo business owner that wants to be
associated with a personal brand, creating your channel as
a dedicated business account makes more sense.
• Click “Use a business or other name” which will lead you
to a screen where you can enter your brand’s name.The
name you choose will be the one associated with your
YouTube business account.

6. CUSTOMIZING YOUR CHANNEL
Click on the “Customize Channel” link to get started.
You’ll be presented with the following screen which
clues you on what your channel needs to appear more
complete.
Channel Icon & Artwork
Before anyone actually views your video content, make sure
that you’ve crafted imagery for your channel that clicks
with your brand. Just as you have a dedicated icon and
banner for the likes of Facebook or Twitter,YouTube is no
different.
The dimensions forYouTube images are as
follows:
• Channel icon: recommended as 800×800 pixels,
displays as 98×98 pixels
• Channel banner:2,560×1440 pixels,safe area for
mobile and web (without text and logo cropping)
is 1546 x 423 pixels.
Since these dimensions are relatively large, you need to use
high-resolution images rather than pictures that could get
cut off or distorted.

7. CUSTOMIZING A CHANNEL
Channel Description
The “About” section of your profile is a crucial piece of figuring out how to make aYouTube
account that actually results in long-term leads and followers.
• Not only is this a place to make a personal impression of your viewers, but also funnel
them to your social profiles or homepage.
It also recommended to add mission statement or welcome messages, a few links or
call-to-action, contact email, and phone numbers in your description section .

8. YOUTUBE OPTIMIZATION
1. Inserting Keywords and Phrases Into Your Titles
• This crucial piece of YouTube optimization is perhaps the most obvious. Similar
to an H1 or title tag in a blog post, keywords and phrases are essential to
increasing your videos’ visibility via search engines and YouTube alike.
• Currently Youtube allows a title up to 70 characters
2. Incorporate Keywords in Your Descriptions
• Descriptions definitely deserve your attention if you’re on the hunt for rankings.
• At a glance, your video’s description may seem like little more than a spot to
summarize your content. The reality is that in terms of YouTube optimization,
descriptions are arguably the most important aspect of driving more traffic, while
simultaneously scoring new leads.
• Currently Youtube allows a description up to 5,000 characters
3. Fine-Tune Your Transcripts & Closed Captions
• Google crawls transcripts and closed captions of YouTube videos, but if and only
if they’re crafted and uploaded manually by their creator. Taking the time to
optimize your transcripts and captions beyond the auto-generated options
represents a massive opportunity for your YouTube SEO.
• Transcripts also allows your contact to be customized to your targets audience
language
Beyond the quality , Promotion and scheduling of your video content, considering the
seemingly minor details of YouTube is a critical piece of your overall marketing strategy.
4. Make use of Tags
Tags are also useful for ensuring that your videos pop up in “related” searches.
5. Make your Thumbnails ( Cover Images) attractive
Optimizing your thumbnails is an absolute must-do for YouTube creators. Even though
thumbnails aren’t directly related to search engines themselves, an enticing or relevant
thumbnail can be the difference between more subscribers and someone passing on
your video.
Default thumbnails are rarely flattering and don’t do much to signal your video as
“must click.”
6. Sharing other Channels Videos is one way of engagement :
This will make your brand appear more active if you don’t plan on uploading on a
frequent basis. Channels you should like or share may include :
• Highlight industry leaders and influencers (hint: but not competitors)
• “Like” the content of companies or creators that you admire or find
entertaining yet relevant
• Avoid any content that could be perceived as controversial or otherwise
unrelated to your business

9. Tips on Youtube Advertisements
▪ Traditional video marketing took place on TV in the form of
commercials. This style of SELL SELL SELL marketing doesn’t work
on YouTube. Viewers largely ignore it.
▪ Creating videos that are shareable on social media, and engaging
enough to get people to subscribe to your channel and stay
connected to your brand, is possible. You need to find a niche
that fits your brand from above, and work to stay useful to your
viewers.
For more Help on Youtube Please check this site:
https://support.google.com/youtube

10. TOP YOUTUBE CHANNELS IN ETHIOPIA
https://socialblade.com/youtube/top/country/et/mostsubscribed

11. MORE
CHAPTER 11

12. SOCIAL MEDIA AUTOMATION
• Social media is all about being quick and responsive these days.
• If you want to save your time while working on your digital marketing strategy, then
you should take the assistance of some social media automation tools.
• In this way, you would be able to make the most of your time and resources.
Thankfully, there are tons of readily available tools that can help you.
• Start this year by bringing a much-needed change to your marketing strategy and
use some remarkable automation tools. From posting your content, to performing
social media listening – these days, there is a tool for everything.
• It is recommended to use automation tools when you are managing several social
media pages across the different social media channels

13. AUTOMATION TOOLS
Social media automation tools are designed to be helpful
and are sure to save you time.
Whether you are a small business owner or a social media
manager in a large corporation, these tools will be of great
assistance to you to automate processed such as content
creation, scheduling, and advanced reports.
And many more …….

14. PAYMENT METHODS FOR SOCIAL
MEDIA ADS
• You will need to have an international Debit/credit card or a PayPal account to make payment for
you paid social media campaigns
• In most cases,You should try to find these from friends and families who leave abroad and which
has these options and willing to make payment on your behalf.
• You can also use Payment Service providers for the payment . Here is a few list
– FETAN ADVERTISING: https://www.facebook.com/fetanads
– Online Communications : https://www.facebook.com/pg/onlineeth
– Viva Promotions : https://www.facebook.com/vivaPromotions
– Zemenay/ዘመናይ : https://www.facebook.com/Zemenaypromotion
– Gopeers : https://www.facebook.com/trygopeers
• Some of these companies or Individuals will also offer to additional services such as managing your
Social media account or Designing graphics, videos and content materials for your social media
content.
• Make sure to understand and evaluate their offer, pricing and exact value adding services to your
brand before entering into engagement

15. CONGRATS.
YOU HAVE COMPLETED
YOUR TRAINING ON
SOCIAL MEDIA
MARKETING.
THANK YOU Te w o d ro s Ta s s e w Ke b e d e
0 9 1 2 5 0 1 1 3 5
t e d d y t a s s ew @ g m a i l . C o m