Lean Startup Machine Shanghai 2012 - Kick Off Presentation

•

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The vast majority of startups fail NOT because they couldn’t build a product... but because nobody wanted the product. 没人要你的产品!

Business Technology

#LeanStartupMachine# @techyizu

Friday, June 29, 12

SOMETHING IS
FUNDAMENTALLY
WRONG

Friday, June 29, 12

Why do startups fail?

Friday, June 29, 12

Big Idea #1

The vast majority of startups fail
NOT because they couldn’t
build a product...

but because nobody wanted the product.
没人要你的产品

Friday, June 29, 12

Why do startups succeed?

Friday, June 29, 12

Big Idea #2

“The vast majority of
[successful] startups
abandoned their initial plans

and learned what would and
would not work in the market.”

-Clayton Christensen, The Innovator’s Dilemma

Friday, June 29, 12

FAILURE
The Secret to Success

Friday, June 29, 12

Question Your Assumptions

Human brain is wired to
assume

Canvas = Think like a Scientist

Friday, June 29, 12

Get Out of the Building
&
Talk to People
走出办公楼，
与客户交流和学习

Friday, June 29, 12

WHAT’S AN MVP?
MVP是什麽？

Friday, June 29, 12

Deﬁnition

The minimum amount of
effort you have to exert to
complete exactly one turn
of the Build-Measure-Learn
feedback loop.

Friday, June 29, 12

MVP = EXPERIMENT
MVP = 最小可行产品

Friday, June 29, 12

MVP Explained

1. MVP = EXPERIMENT
2. Test your riskiest assumption
测试风险最高的假设
3. Look for invalidation or currency
获取客户的否定或认可
4. Conﬁrmation Bias & Observer Bias
证实偏误＆观察者期望效应
5. FAKE IT

Friday, June 29, 12

MVP Stages
1. Problem Exploration
问题探索
2. Product Pitch
产品推介
3. Concierge
产品试配
Friday, June 29, 12

MVP Stages
1.Problem Exploration 问题探索:
exists? who?
2.Product Pitch 产品推介:
collect currency
3.Concierge 产品试配:
deliver customer experience

Stages increase in opportunity cost
机会成本提高
Friday, June 29, 12

Find Early Adopters
早期采纳者：
“FOAMING AT THE MOUTH”
1. Have the problem
2. Know they have the problem
3. Searched for a solution
4. Hacked their own solution
5. Have budget for a solution

Friday, June 29, 12

3-POINT INTERVIEW
1. Has [insert speciﬁc problem] been a
problem for you? (context)
你是否有过【插入问题】?
2. Tell me about the last time you dealt with
this problem? (story)
告诉我你上⼀一次有【插入问题】的情况或故事。
3. What’s your ideal solution for this?
(solution)
对你来说,解决那个情况的最佳方案是什么?

Friday, June 29, 12

remember...

OBJECTIVE:
Learn

Friday, June 29, 12

Validation Canvas

• Canvas is a communication tool
• 5-7 words in black sharpie
• WRITE IN ALL CAPS
• Mentors will enforce strongly

Friday, June 29, 12

Canvas Demo
bit.ly/lsm-canvasvideo

Friday, June 29, 12

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Lean Startup Machine Shanghai 2012 - Kick Off Presentation

1. #LeanStartupMachine# @techyizu Friday, June 29, 12

2. SOMETHING IS FUNDAMENTALLY WRONG Friday, June 29, 12

3. Friday, June 29, 12

4. Friday, June 29, 12

5. Why do startups fail? Friday, June 29, 12

6. Big Idea #1 The vast majority of startups fail NOT because they couldn’t build a product... but because nobody wanted the product. 没人要你的产品 Friday, June 29, 12

7. Why do startups succeed? Friday, June 29, 12

8. Big Idea #2 “The vast majority of [successful] startups abandoned their initial plans and learned what would and would not work in the market.” -Clayton Christensen, The Innovator’s Dilemma Friday, June 29, 12

9. FAILURE The Secret to Success Friday, June 29, 12

10. Question Your Assumptions Human brain is wired to assume Canvas = Think like a Scientist Friday, June 29, 12

11. Get Out of the Building & Talk to People 走出办公楼，与客户交流和学习 Friday, June 29, 12

12. GOOBing is HARD Friday, June 29, 12

13. WHAT’S AN MVP? MVP是什麽？ Friday, June 29, 12

14. Deﬁnition The minimum amount of effort you have to exert to complete exactly one turn of the Build-Measure-Learn feedback loop. Friday, June 29, 12

15. MVP = EXPERIMENT MVP = 最小可行产品 Friday, June 29, 12

16. MVP Explained 1. MVP = EXPERIMENT 2. Test your riskiest assumption 测试风险最高的假设 3. Look for invalidation or currency 获取客户的否定或认可 4. Conﬁrmation Bias & Observer Bias 证实偏误＆观察者期望效应 5. FAKE IT Friday, June 29, 12

17. 可行性风险已知未知 Friday, June 29, 12

18. MVP Stages 1. Problem Exploration 问题探索 2. Product Pitch 产品推介 3. Concierge 产品试配 Friday, June 29, 12

19. MVP Stages 1.Problem Exploration 问题探索: exists? who? 2.Product Pitch 产品推介: collect currency 3.Concierge 产品试配: deliver customer experience Stages increase in opportunity cost 机会成本提高 Friday, June 29, 12

20. Find Early Adopters 早期采纳者： “FOAMING AT THE MOUTH” 1. Have the problem 2. Know they have the problem 3. Searched for a solution 4. Hacked their own solution 5. Have budget for a solution Friday, June 29, 12

21. 3-POINT INTERVIEW 1. Has [insert speciﬁc problem] been a problem for you? (context) 你是否有过【插入问题】? 2. Tell me about the last time you dealt with this problem? (story) 告诉我你上⼀一次有【插入问题】的情况或故事。 3. What’s your ideal solution for this? (solution) 对你来说,解决那个情况的最佳方案是什么? Friday, June 29, 12

22. remember... OBJECTIVE: Learn Friday, June 29, 12

23. Validation Canvas • Canvas is a communication tool • 5-7 words in black sharpie • WRITE IN ALL CAPS • Mentors will enforce strongly Friday, June 29, 12

24. Canvas Demo bit.ly/lsm-canvasvideo Friday, June 29, 12

Lean Startup Machine Shanghai 2012 - Kick Off Presentation

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