The document provides guidance for startups on conducting basic public relations (PR) with very limited resources. It outlines a minimum PR cycle consisting of 4 steps: 1) defining the goal, 2) identifying an interesting thing to discuss, 3) determining who to talk to, and 4) what you want them to do. It recommends focusing on quality over quantity by engaging with 3-10 people for 20 minutes each and repeating the cycle. Additional tips include creating a bucket list in advance, saying no without dedicated PR help, treating journalists as people, giving before taking, and preparing to fail. Tools and resources are also provided.