The digital age has not only created opportunities for your business to become an integral piece in the global market but has also taught versatility and agility as your business moves forward.

1. Ebrahim Laher :Adding value to Customers in the
Digital Age - helping customers gain a competitive
advantage to become market leaders
Over the last decade, Ebrahim Laher’s experience working with all
levels of management has made him realize that new rules that now
exist in the digital world and age, didn't exist five to ten years ago.
The digital age is ever-evolving and creating a new avenue
for businesses to generate and create a long term place for themselves
in the market. There are so many elements to gaining an advantage in
the market amongst so many brands and companies.
Today some of those
key elements of gaining a competitive advantage for
your business have changed as businesses are
quickly moving and advancing towards an online presence persona and
your domain is inevitably and instantaneously global. The old
and traditional approach of monopolizing and controlling
the distribution channels, saturating retail, and strategically scaling your
brand awareness does not make any difference.
The real challenge today is to win the competition of being
the customers’ preference continuously. The digital revolution has
already impacted many companies and truth be told it is here to stay. So
why not use that to your advantage and invest in your
professional capabilities by actively taking part in a comprehensive
solution to survive in the digital storm.
The digital age has not only created opportunities for your business
to become an integral piece in the global market but has also taught
versatility and agility as your business moves forward. Digital marketing
has quickly become the future of businesses because as of today there
is no other channel where customers are beginning to make their
purchase decisions as heavily and methodically as they do online and
more so with the pandemic around. Ebrahim Laher had to
and religiously recommend even to startups, to

2. those already established and highly successful enterprises that they
renew and revamp their competitive stratagem time and again that is in
line with the digital age.
In today’s fast-paced, always-connected societies, businesses are
forced to seriously and meticulously consider implementing a strong and
foolproof digital transformation strategy, if they haven’t already. An
opportunity to engage with existing and modern buyers and deliver on
their expectations of a seamless and hassle-free customer experience
regardless of channel or place is what digital transformation offers to
many enterprises. Now Ebrahim Laher's experience has taught him and
allowed him to spend time in his career wondering if just making the
change is sufficient. The conclusion he has come to is that the most
critical issue for the organization is not simply changing for the sake of
change but to employ the change at the rate at which change takes
place and harness the ability to change faster which then gives you a
significant, sustainable competitive edge.
Digitization today is rewriting the rules of the competition and your
company’s digital capabilities determine who creates value and who
loses value. This is where Ebrahim has realized that it is obvious that
modern customers expecta more personalized experience which means
the modern market is more buyers centric and a majority of the buying
process takes place online rather than a retail establishment. As a
strategist, Ebrahim Laher’s go-to strategy for companies today is to open
horizons for marketers to go online where the customers are and to
connect with their ideal audience. For this marketers need to upgrade
their knowledge to generate authentic leads, upscale engagement and
fuel prospects towards the sales funnel.
From understanding digital marketing to SEO concepts and
to creating high-quality social media content, marketers need to be
updated with the ever-changing market trends. The digital era is
impacting and altering how buyers’ make purchasing decisions and in
turn how marketers need to engage with them, to maintain
a competitive advantage, marketers need to know their way around all
available social media channels, how to best connect and engage with
followers and create a compelling narrative aligning with a brands vision,

3. missionand tone. All of this may be of no use unless marketers learn the
ability to measure and utilize available analytics from active social
media platforms to provide a big gamesmanship or one-upmanship to
their companies in drafting future strategies.
In all Ebrahim Laher’s years of assisting clients with
his knowledge of Digital marketing, it has been of
the utmost importance to impart digital skills as a fundamental art of
any organizational success. Today in all the companies that he has had
the privilege to work with, possess best in class marketers who are well
informed, highly skilled masters of digital platforms and can best use
their digital skills across various online mediums. All these
skills combined and practiced well make your enterprise a market leader
and a market leader typically enjoys the largest market share or the
largest percentage of total sales in a given market. Market leadership is
a universal aspiration for many businesses in this digital age and with
companies that are new entrants, the fast-
paced and rapidly evolving technology, the ability to run your business
with shrewdness is indispensable.
EbrahimLaher's advice to businesses is to raise the bar, set
the standards and speed limit of your organization but foremost it
is essential to first decide that it is part of your strategic vision to become
more agile and make that vision a core part of your business. The next
and most vital step is to recognize that your decisions as a company are
your important assets and are essentially the ones that can give you a
class apart edge. Most notably managing these decisions is of
utmost importance as these truly valuable and powerful attributes are
the ones that play a part in your journey of becoming a market leader.