Conventions summary

1. Task 1
In this task, I will be identifying and analysing the
conventions of a soap opera poster.
Firstly, it is important to understand what the
purpose of a poster is. A poster is an example of
print media and is created for a media text to
persuade the target audience to watch the product.
Therefore, it is important for my poster to appeal to
the target audience.

2. Hollyoaks
The channel indent
Tells the audience on what channel the
programme is broadcasted on. This not
only promotes the show, but also the
broadcaster.
The name of the show and the time and
date of broadcast
The mention of the exact time of
broadcast tells the audience when the
programme is on.
Tagline
‘Rub some Hollyoaks on it’
The tagline is a persuasive piece of
text that gives the audience the idea
that watching Hollyoaks will make
their lives better in some way.
The word ‘rub’ may be an innuendo,
referring to the sexual themes within
the soap.
The images
The two images are
contrasting
depictions of a pub,
showing the
differences in
quality of the two
settings. The
juxtaposition
between the two
images connotes the
idea that the quality
of life of the
audience will
increase if they
watch Hollyoaks.
The characters in the
this second image
are played by the
actors on the show.

3. Hollyoaks
The channel
indent
Tells the audience
on what channel
the programme is
broadcasted on.
This not only
promotes the
show, but also the
broadcaster.
The name of the show the date of
broadcast
The mention of the exact time of
broadcast tells the audience when the
programme is on.
Tagline
‘A week that
will change
Hollyoaks
forever’
This is a
dramatic
tagline to
persuade the
audience to
watch the soap.
The image
The five characters on are the face of the poster.

4. Conventions Summary
From this task, I have discovered that the conventions of a
soap opera poster is a main image that features the
characters of the soap, the channel indent, a catchy tagline
that includes the name of the soap opera and the time and
date of broadcast. It appears as though these two poster
examples have an image that differs from the realistic style of
soap operas and instead aims to convey a message to the
audience in a more visual way.