3. Our audience for the mobile website
Business people: usually busy and not obviously at their office, business
people are important mobile users, especially to book a room in a hotel
Travellers: rarely at home, those customers do not take their laptops for
traveling, they prefer to use their mobile or their tablets instead
Young people: Y and C generations are both mobile and technology
friendly, that is why these customers are highly involved in such a « hotel
mobile web project »
Guests who book at the last time: with a limited budget, these guests use
their mobile to book at the very last minute a room in a hotel, to benefit
from the last (and usually most important) discounts.
4. Essential elements for the mobile
experience
Very visual: pictures, short videos
Adapted to smaller screens
Easy to use: menu bar, different languages, does not need to download a
special program to be read
Easy access to the booking option
Secured and easy payment option
Special attractive and interactive offers: e.g.: play a little game to win a
discount
A review and share (via social media) label: with the customers’ opinions
and comments
Contact label
5. What we want our audience to do
Business people: book a room easily when they need to, at any time, anywhere
Travellers: book a room, watch pictures and videos, share and read experiences
via our review label
Young people: book a room, play the games to benefit from discounts, watch
pictures and videos and share it on social media
Guests who book at the last time: book a room, play the games to have
discounts
7. How is our new mobile different/better?
More attractive and creative: more colors
Easy to use
Easy to book
Less text more photos
Text bigger, easy to read
Reviews from other travellers
8. Elements included/excluded
Included
Photos: it increases the visibility of the hotels toward customers and potential guests
Adapted to smaller screens: dudamobile is specific for mobile websites, thus adaptated
Easy to use: dudamobile allows to create simple websites that do not require any downloading
Reviews: included to add value to the mobile website
Excluded
Secured payment: we wanted to include but too complicated
Video: excluded because dudamobile required another version of the Mozilla browser that we did not have
9. Is our mobile experience excellent?
Not excellent because some points are missing, but in 2 hours we think we
have made good job
Thank you!
