1. Technologic services for hotels
How justify its costs
BUCKLAND Neil
DAVID Livia
STERN Marion
ROBERT Guillaume
Based on Lounge Up application

2. The digital vs the guest
experience
 The use of smartphones is growing. Lately, a
guest has ordered a private jet for $
500,000, showing a change in our way to use this
tool.
 Tablets are replacing laptop. If companies don’t
invest in these new trends, they will be
disconnected to the guest desire in the future.
 For instance, 15% of guests book their hotel
through their smartphone. Be prepared for this
revolution.
 The arrival of the Big Data push every professional
to improve their skills in the digital domain …

3. The example of
Why an hotelier should invest in this type of
technology :
 Increase guest loyalty
 Increase hotel reputation services
 Add something new to offer as a service
 Have a better understanding of the clientele
 Collect further information of the customer behaving
within the hotel

4. How/Why use
within the hotel
 By your smartphone
 Access to all the hotel facilities from your
bedroom : order a meal, book a table in the
hotel restaurant …
 Discover the neighborhood, the city …
 Socialize with the other customers
 Smart way to check in
 Permit to visit the hotel (through videos/photos)

5. Return On Investment
 It allows the hotel to increase its reputation in
term of internal services
 Give the possibility to guest to interact between
themselves
 Share their opinion about the services
 Give the hotelier the opportunity to react quickly
to
guest’s
needs
and
increase
their
satisfaction, and then, the reputation