Lounge Up presentation

1. Technologic services for hotels
How justify its costs
BUCKLAND Neil
DAVID Livia
STERN Marion
ROBERT Guillaume
Based on Lounge Up application

2. The digital vs the guest
experience
 The use of smartphones is growing. Lately, a
guest has ordered a private jet for $ 500,000,
showing a change in our way to use this tool.
 Tablets are replacing laptop. If companies don’t
invest in these new trends, they will be
disconnected to the guest desire in the future.
 For instance, 15% of guests book their hotel
through their smartphone. Be prepared for this
revolution.
 The arrival of the Big Data push every professional
to improve their skills in the digital domain …

3. The example of
Why an hotelier should invest in this type of
technology :
 Increase guest loyalty
 Increase hotel reputation services
 Add something new to offer as a service
 Have a better understanding of the clientele
 Collect further information of the customer behaving
within the hotel

4. How/Why use
within the hotel
 By your smartphone
 Access to all the hotel facilities from your
bedroom : order a meal, book a table in the
hotel restaurant …
 Discover the neighborhood, the city …
 Socialize with the other customers
 Smart way to check in
 Permit to visit the hotel (through videos/photos)

5. Return On Investment
 It allows the hotel to increase its reputation in
term of internal services
 Give the possibility to guest to interact between
themselves
 Share their opinion about the services
 Give the hotelier the opportunity to react quickly
to guest’s needs and increase their satisfaction,
and then, the reputation