Drive Traffic from Pinterest in 40 Characters

HOW TO DRIVE TRAFFIC
FROM PINTEREST
Presented by Lia Garcia from Practical Wanderlust & Slaying Social
PracticalWanderlust.com | SlayingSocial.com @SlayingSocialhttp://facebook.com/groups/SlayingSocial

WHAT IS PINTEREST?
Pinterest is a Visual
Search Engine cleverly
disguised as a Social
Media Platform.
@SlayingSocial http://facebook.com/groups/SlayingSocialPracticalWanderlust.com | SlayingSocial.com @SlayingSocialhttp://facebook.com/groups/SlayingSocial

WHY I LOVE PINTEREST
PracticalWanderlust.com | SlayingSocial.com @SlayingSocial http://facebook.com/groups/SlayingSocialPracticalWanderlust.com | SlayingSocial.com @SlayingSocialhttp://facebook.com/groups/SlayingSocial

WHY I LOVE PINTEREST
Lia spends an hour per day on Pinterest
Lia has more time to eat ice cream and cry over her Instagram account
PracticalWanderlust.com | SlayingSocial.com @SlayingSocial http://facebook.com/groups/SlayingSocialPracticalWanderlust.com | SlayingSocial.com @SlayingSocial http://facebook.com/groups/SlayingSocialPracticalWanderlust.com | SlayingSocial.com @SlayingSocialhttp://facebook.com/groups/SlayingSocial

5 PILLARS OF PINTEREST SUCCESS
PracticalWanderlust.com | SlayingSocial.com @SlayingSocial http://facebook.com/groups/SlayingSocial
1. Pinterest Profile
2. Quality Content
3. Organic Engagement
4. Clickable Pins
5. Consistent Activity

PINTEREST PROFILE
PINTEREST PROFILE

PINTEREST PROFILE
PINTEREST PROFILE
JOB #1
Tell a story about you
and your
business/brand to
potential followers
JOB #2
Send juicy, algorithm-
tickling vibes to the
Almighty Pinterest
Gods

PINTEREST PROFILE
WAIT! DO THIS FIRST:
1. Get a Business Profile
2. Claim Your Website
3. Set up “Rich Pins”

PINTEREST PROFILE

PINTEREST PROFILE
PROFILE PHOTO GUIDELINES
1. Avoid logos
2. Avoid selfies
3. Clear & bright photos
4. Represents your niche
5. Looks good tiny

PINTEREST PROFILE
TITLE & DESCRIPTION
GUIDELINES
1. Demonstrate personality
& flair
2. Make your niche clear
3. Includes keywords

PINTEREST PROFILE
BOARD GUIDELINES
1. Related to your niche
2. Not too broad
3. Not too specific

QUALITY CONTENT

QUALITY CONTENT
FAQ: HOW DOES SHARING OTHER PEOPLE’S CONTENT DRIVE TRAFFIC TO MY SITE?

QUALITY CONTENT
FAQ: HOW DOES SHARING OTHER PEOPLE’S CONTENT DRIVE TRAFFIC TO MY SITE?
PINTEREST MATHEMATICS 101
1. Pin lots of high quality content
2. Get lots of engagement on that content
3. Pinterest thinks you’re a high quality user (thanks, Pinterest!)
4. Pinterest’s algorithm ranks your pins higher, including the ones linking to your site
5. Your pins get more exposure, which gives you a higher chance of getting clicks to your site

ORGANIC ENGAGEMENT
Why Pinterest Engagement
Matters
● Engagement is how Pinterest determines
your popularity
● Pinterest evaluates how much YOUR
followers engage with your content in
order to determine its quality
● Pinterest uses Engagement to impact
search results & front page suggestions
Likes &
Comments
Backlinks
Engagement

ORGANIC ENGAGEMENT
Examples of Pinterest
Engagement
● Someone clicks on your pin to view the photo larger
● Someone clicks through to read a blog post from
your pin
● Someone saves your pin to their boards
● Someone clicks from your pin to your account
● Someone follows you
Examples of Pug Engagement

ORGANIC ENGAGEMENT

ORGANIC ENGAGEMENT
WARNING:
Do not use shortcuts INSTEAD OF creating great content & cultivating
an engaged, organic following. Use them in tandem!

CLICKABLE PINS
Clickable Pins ...
✔️ Are eye-catching
✔️ Are beautiful & well designed
✔️ Are easy to read & keyword
optimized
✔️ Invite readers to learn more
✔️ Cover Pinterest-friendly content

CLICKABLE PINS
Ideal for Pinterest
✔️ Travel Guides
✔️ Travel Tips
✔️ Anything that helps plan a trip
✔️ Inspirational or Motivational visual content
✔️ Popular destinations
Not Ideal for Pinterest
❌ Stories, musings, & personal
thoughts/anecdotes
❌ Accomodation reviews
❌ Obscure destinations
❌ Anything distasteful

CLICKABLE PINS

CLICKABLE PINS
Image
✔️ Your image must grab attention, inspire,
and delight.
Text
✔️ Your text must inform, pique curiosity,
and invite further exploration (aka "click
meeee!")

CLICKABLE PINS
Image
✔️ Mid-Scroll attention grabbing
✔️ Beautiful & inspires a warm, fuzzy
aspirational feeling
✔️ Conveys something about the URL
it links to
✔️ High quality image

CLICKABLE PINS
Text
✔️ Is your font readable?
✔️ Is your text clear?
✔️ Is your text big enough?
✔️ Does your text catch the eye?
✔️ Is your primary keyword clear?

CLICKABLE PINS
Text Guidelines
✔️ Use emphasis to direct attention to
your primary keyword, with fonts size,
bold/italic, caps, colors, or fonts.
✔️ Rework your title to be concise
✔️ Use headline fonts sparingly
✔️ No more than 3 fonts MAX!

CONSISTENT ACTIVITY
Why does consistency on Pinterest matter?
✔️ Pinterest prioritizes content creators who regularly share NEW content to Pinterest
✔️ Pinterest prioritizes consistent re-sharing of other Pinner’s content
✔️ Pinterest will hate you if you aren’t consistently active. You don’t want Pinterest to hate you.

CONSISTENT ACTIVITY
Daily, Weekly, & Monthly
Pinterest Task List
✔️ DAILY: Share Pins (yours & others)
✔️ WEEKLY: Post fresh content from YOUR
site, launch it, & go on a follow spree.
✔️ MONTHLY: Re-evaluate, Re-strategize, Re-
launch

ACTIONABLE STEPS
✔️ Business profile, rich pins, & a claimed URL
✔️ Makeover your Pinterest Profile
✔️ Curate your boards & fill them with beautiful content
✔️ Join Facebook Re-Pin Groups, Tailwind Tribes, & Group Boards
✔️ Create a Pin template that’s readable, eye-catching, & optimized
✔️ Schedule an hour EVERY DAY to spend on Pinterest
✔️ Schedule a monthly check-in to re-evaluate & re-strategize
✔️ Join the Slaying Social Facebook Group!

FOR MORE INFORMATION
BLOGGING RESOURCES
● SlayingSocial.com
● SlayingSocial.com/PinterestCourses
● 30% Off Discount Code: TBEX30
MY TRAVEL BLOG
● PracticalWanderlust.com
● : @practicalwanderlust
● Come say hi!
Facebook.com/Groups/SlayingSocial

Drive Traffic from Pinterest in 40 Characters

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Drive Traffic from Pinterest in 40 Characters