Breaking Down Silos: How IT, Marketing, and Recruitment Can Solve Problems Together Leadership Track

1. #TargetXSummit
Breaking Down Silos:
How IT, Marketing and Recruitment
Can Solve Problems Together
The College of St. Scholastica Team

2. Locations: Duluth (Main campus),
Austin, Brainerd, Cloquet, Grand
Rapids, Inver Grove Heights, St.
Cloud and St. Paul (MN) + Online
Founded: 1912
Enrollment:
Total main campus, full time
undergraduate: 1,667
Total undergraduate: 2,479
Total graduate: 1,564
Total College enrollment: 4,043

4. ● Ellen Johnson
Vice President for Enrollment Management
● Lindsay Schall
Executive Director, Graduate & Extended Studies
● Kristine Carlson
Associate Director, Enrollment Management
● Joel Clasemann
Director, Advancement Services
● Kory Gilderman
Business Analyst, Project Manager
● Paul Connolly
Web Design Manager

6. ● ✋ Who has already implemented the TargetX application suite?
● ✋ How many are implementing now?
● ✋ How many are in pre-implementation or are considering?

7. ● Organizational structure
Marketing moved from Finance → Advancement
Consolidated all non-traditional recruitment and advising functions
● Systems - apps, email
Email moved from Fire Engine Red → Eloqua
CRM went from BRM → TargetX
● Data integrity

8. ● Goals, guiding principle
● Wasn’t a forced change by administration - it was people working together
wanting to improve
● TargetX support - older clients need to revisit

9. ● Org structure - reassignment of duties -
work still happened
Marketing moved under Enrollment Management
● Systems
Email migrated from Eloqua → TargetX
Application from Royall/CollegeNet → TargetX

10. ● Marketing
● IT
● Data Structure
● Admissions
● Portal
● Operations - flows

11. ● Elimination of systems
● Data structure
● Our mindset!

12. ● Keep it simple
● Student experience drives operations, and
then technology
● Look forward, not to the past
● General guidelines: Single touch / right
access to information, minimum information
required, add when relevant
● Roles and Responsibilities defined – single
owner
● Efficient throughput

13. ● Pro/con analysis
● As-is/to-be analysis
● Applicant lifecycle review
● Weekly meetings
● Tracking documents -
Worksheets

14. ● Eliciting requirements - 6 Hats Exercise
● Managing FUD - Communication
● Buy-in/stakeholder engagement
● Celebrate accomplishments!
● Super User Model

15. ● Training videos
● Hands-on sessions
● User group
● Chatter issue resolution system

16. ● What is still a challenge?
● Next steps/future improvements
● Roll it out to other areas
● Strong internal team to work with
TargetX Support team
● Systems updates
● Not an out-of-the box solution -
Salesforce config is a choice

17. ● You have to enjoy the work
● Celebrate successes 🎉

19. css.edu
@stscholastica