Discuss how your life and experience with social media/web 2.0 compares with it? Solution Social media has impacted everyone’s life in the era of digitization. Be an organization or be an individual; the social media has left its significance on every affected element. The social media mediums are diverse and they serve a variety of purposes. The organizations reported that the mediums lucrative for following reasons: Moreover, the information gathered through various sources social media, secondary research, qualitative & quantitative information, business publications help companies to make appropriate strategic decisions. However, there are pros and cons of the same. On the individual front, below are the pros and cons of the social media On the organizational front: Below companies are emphasizing on social media use and secondary research to expand their business..