Understanding the success story of the loved premium chocolate company FERRERO.

1. THE STORY OF THE 22nd MOST REPUTABLE
COMPANY IN THE WORLD…

2. 1946 ALBA,ITALY
+
50%
(HAZELNUT)
50%
(COCOA)

3. IDENTIFYING DEMOGRAPHIC ENVIRONMENT
AUSTRALIA
CANADA
ASIA
PUERTO
RICO
Understanding Global Trends which led to swift expansion of the company.
FRANCE
UNITED
STATES OF
AMERICA

4. QUALITY
INTEGRITY
PASSION
PRODUCT
INNOVATION
BRAND
MANTRA

5. S.W.O.T
Manufactures only in places where
it is sure it can deliver consistently.
Manufactures only in places where
it is sure it can deliver consistently.
It manufactures
only in places
where it is sure it
can deliver
consistently.
Concentrates
on high
standards.
Establish a
secure retail
supply chain.

6. India did not have a market for premium chocolates……
2007
Ferrero launched Rocher in India.
2009
Later, Tic Tac and Kinder Joy made their entry into Indian Market.
2011
The company set up its first factory which now produces 20 million
packs of Tic Tacs per day along with 1 million kinder joy eggs.

7. Why has Ferrero
decided to invest
in Australia’s
Hazulnut Farms??
Identifying the Natural
Environment

8. 1. A protection for it environment.
(They have planted about 1 million trees.)

9. 2. Commitment to Australia.
(Provide vital jobs in the region.)

10. 3. Hazelnut export business is worth $170 million in
Australia each year.
(Excess of the harvest will become business.)

11. 4. Procurement of its vital raw material has been
secured.

12. Marketing its products.
Product
with
exclusive
names.
New
Packaging
from 2017
for all
Nutella
lovers!!!

13. Ferrero
Rocher creates
golden tree for
festive push.
A new
campaign
which
says
“Food for
the God”.

14. Pink Tic Tac
in
celebration
of Pink
Ribbon
Month to
support
National
Breast
Cancer
Foundation.

15. DISCLAIMER
 Created by Tanya Agarwal,
NIT Raipur, during a marketing
internship by Prof.Sameer Mathur,
IIM Lucknow.