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THE STORY
$10.6 BILLION PER YEAR
FERRERO, STARTED AS A SMALL PATISSERIE IN ALBA, ITALY IN 1946 BY
THE FERRERO FAMILY. IN 1956 IT SET...
CORE VALUES
LOYALTY AND TRUST
RESPECT AND RESPONSIBILITY
INTEGRITY AND SOBRIETY
PASSION FOR RESEARCH AND INNOVATION
ENTREPRENEURSHIP
WORK, CREATE, DONATE
MARKETING MIX
PRODUCT
PRICE
PROMOTION
PLACE
COMPETITION
Q.) EVALUATE FERRERO AUSTRALIA’S DECISION TO INVEST IN THE HAZELNUT FARM.
WHAT ARE THE KEY REASONS FOR DOING THIS?
Austral...
Q.) HOW CAN FERRERO USE NEW TECHNOLOGY TO MARKET IT’S PRODUCTS BETTER?
•Ferrero can create brand awareness and build long-...
SUMMARY
DISCLAIMER
This Presentation is Created by Shantanu Garg from SRM
Kattankulathur during a Marketing Internship under Prof....
Ferrero
Ferrero
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Ferrero

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Case Study on Ferrero.

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Ferrero

  1. 1. THE STORY
  2. 2. $10.6 BILLION PER YEAR FERRERO, STARTED AS A SMALL PATISSERIE IN ALBA, ITALY IN 1946 BY THE FERRERO FAMILY. IN 1956 IT SET UP A LARGE PLANT IN GERMANY WHICH WAS SOON FOLLOWED BY EXPANSIONS ALL OVER EUROPE. IN 1963, NUTELLA WAS LAUNCHED WHICH IS BY FAR FERRERO’S HIGHEST SELLING PRODUCT. TODAY FERRERO IS THE 22ND MOST REPUTABLE COMPANY IN THE WORLD AND HAS RECENTLY ACQUIRED THORN TONS AND OLTAN. A WORLDWIDE SUCCESS 18 FACTORIES WORLDWIDE 25,000 EMPLOYEES 18.9% MARKET SHARE
  3. 3. CORE VALUES
  4. 4. LOYALTY AND TRUST
  5. 5. RESPECT AND RESPONSIBILITY
  6. 6. INTEGRITY AND SOBRIETY
  7. 7. PASSION FOR RESEARCH AND INNOVATION
  8. 8. ENTREPRENEURSHIP
  9. 9. WORK, CREATE, DONATE
  10. 10. MARKETING MIX
  11. 11. PRODUCT
  12. 12. PRICE
  13. 13. PROMOTION
  14. 14. PLACE
  15. 15. COMPETITION
  16. 16. Q.) EVALUATE FERRERO AUSTRALIA’S DECISION TO INVEST IN THE HAZELNUT FARM. WHAT ARE THE KEY REASONS FOR DOING THIS? Australia, is an emerging market where people have the capacity to buy chocolates at a premium rate. Thus, before entering into Asia- Pacific Ferrero experimented in Australia. The decision to invest in Hazelnut Farms in Australia is good one, which is going to benefit Ferrero in later stages. Some of the Key Reasons for doing this are :- •Australia, is one of the emerging markets . •The investment will boost the state’s economy •The investment will provide employment •It also encourages the other farms to grow hazelnut. •Ferrero builds on it’s quality supply of hazelnuts. •Local supply of hazelnuts will reduce other manufacturing related costs.
  17. 17. Q.) HOW CAN FERRERO USE NEW TECHNOLOGY TO MARKET IT’S PRODUCTS BETTER? •Ferrero can create brand awareness and build long-term relationships among their existing customer. •Social Media and Web or Mobile based tools could be used for sharing and discussing information. •Blogs could be built. •Ferrero should focus on Mobile Marketing. •Ferrero can add QR codes to it’s Advertisements and websites.
  18. 18. SUMMARY
  19. 19. DISCLAIMER This Presentation is Created by Shantanu Garg from SRM Kattankulathur during a Marketing Internship under Prof. Sameer Mathur from IIM Lucknow.

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